Apple Inc. (AAPL) vs Alphabet Inc. (GOOG)
GOOG leads on 10 of 16 compared metrics.
A side-by-side comparison of Apple Inc. and Alphabet Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
Not enough overlapping price history to compare AAPL and GOOG.
AAPL vs GOOG: by the numbers
- •GOOG is the larger company ($4.33T vs $4.28T market cap).
- •GOOG trades at the lower earnings multiple (27.32 vs 35.20 P/E).
- •GOOG converts more revenue to profit (37.91% vs 27.15% net margin).
- •GOOG grew revenue faster over the past five years (16.53% vs 6.76% CAGR).
- •AAPL pays the higher dividend yield (0.36% vs 0.24%).
Which is better, AAPL or GOOG?
Metric tally: AAPL 6 · GOOG 10It depends on what you're optimizing for:
ValueGOOG(lower P/E)
GrowthGOOG(faster 5Y revenue CAGR)
QualityAAPL(higher ROIC)
Valuation
| Metric | AAPL | GOOG |
|---|---|---|
| P/E ratio | 35.20 | 27.32● |
| Forward P/E | 30.22 | 24.34● |
| P/S ratio | 9.52● | 10.37 |
| P/B ratio | 40.37 | 9.16● |
| PEG ratio | 1.51 | 0.84● |
| EV / EBITDA | 27.12 | 20.27● |
| FCF yield | 3.00%● | 1.47% |
Profitability
| Metric | AAPL | GOOG |
|---|---|---|
| Gross margin | 47.86% | 60.37%● |
| Operating margin | 32.64% | 32.70% |
| Net margin | 27.15% | 37.91%● |
| ROE | 115.10%● | 33.46% |
| ROIC | 51.97%● | 21.82% |
Dividends
| Metric | AAPL | GOOG |
|---|---|---|
| Dividend yield | 0.36%● | 0.24% |
| Payout ratio | 14.02% | 7.79% |
Growth (annualized)
| Metric | AAPL | GOOG |
|---|---|---|
| Revenue CAGR (5Y) | 6.76% | 16.53%● |
| EPS CAGR (5Y) | 17.73% | 29.81%● |
| FCF CAGR (5Y) | 7.38%● | 4.89% |
| Total return CAGR (5Y) | 18.58% | 23.50%● |
Frequently asked
- Which is better, AAPL or GOOG?
- It depends on your goal. value: GOOG (lower P/E); growth: GOOG (faster 5Y revenue CAGR); quality: AAPL (higher ROIC). Across all compared metrics, GOOG leads 10 to 6.
- Is AAPL or GOOG cheaper?
- On trailing earnings, GOOG is cheaper: AAPL trades at a 35.20 P/E and GOOG at 27.32.
- Which has grown faster, AAPL or GOOG?
- Over the past five years, GOOG grew revenue faster — AAPL at a 6.76% CAGR versus GOOG at 16.53%.
- Does AAPL or GOOG pay a bigger dividend?
- AAPL yields 0.36% and GOOG yields 0.24% based on trailing dividends and the latest price.
- Is AAPL or GOOG more profitable?
- GOOG runs the higher net margin — AAPL at 27.15% versus GOOG at 37.91%.
- Which has been the better investment, AAPL or GOOG?
- Over the past 10-year, AAPL delivered the higher annualized total return — AAPL at 29.17% versus GOOG at 25.94%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Apple P/E ratioAlphabet P/E ratioApple dividend yieldAlphabet dividend yieldApple ROEAlphabet ROEApple operating marginAlphabet operating marginApple revenue growthAlphabet revenue growthApple free cash flowAlphabet free cash flow
Apple & Alphabet appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.