Apple Inc. (AAPL) vs Alphabet Inc. (GOOG)
A side-by-side comparison of Apple Inc. and Alphabet Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 10, 2026. Differences are shown without an overall score or investment verdict.
Different business models: AAPL is classified in Technology; GOOG is classified in Communication Services. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
AAPL
Apple Inc.
$332.27TechnologyDelayed quote: Sep 11, 2026, 4:00 PM EDT
GOOG
Alphabet Inc.
$335.45Communication ServicesDelayed quote: Sep 11, 2026, 4:00 PM EDT
Total return — AAPL vs GOOG
growth of $100 · dividends reinvested · last 10yAAPL +1157.2% (+28.8%/yr)GOOG +771.3% (+24.2%/yr)AAPL compounded faster over this window
AAPL GOOG
AAPL vs GOOG: by the numbers
- •AAPL is the larger company ($4.88T vs $4.07T market cap).
- •GOOG trades at the lower trailing earnings multiple (16.85 vs 38.06 P/E), one valuation lens rather than an overall verdict.
- •GOOG converts more revenue to profit (54.77% vs 27.62% net margin).
- •GOOG grew revenue faster over the past five years (15.15% vs 6.10% CAGR).
- •AAPL pays the higher dividend yield (0.32% vs 0.26%).
Metrics side by side
Valuation
| Metric | AAPL | GOOG |
|---|---|---|
| P/E ratio | 38.06 | 16.85 |
| Forward P/E | 37.62 | 16.31 |
| P/S ratio | 10.45 | 9.13 |
| P/B ratio | 45.39 | 6.36 |
| EV / EBITDA | 29.32 | 23.88 |
| FCF yield | 2.80% | 1.31% |
Profitability
| Metric | AAPL | GOOG |
|---|---|---|
| Gross margin | 48.65% | 60.90% |
| Operating margin | 33.17% | 33.11% |
| Net margin | 27.62% | 54.77% |
| ROE | 119.91% | 38.13% |
| ROIC | 51.87% | 15.14% |
Dividends
| Metric | AAPL | GOOG |
|---|---|---|
| Dividend yield | 0.32% | 0.26% |
| Payout ratio | 12.14% | 4.27% |
Growth (annualized)
| Metric | AAPL | GOOG |
|---|---|---|
| Revenue CAGR (5Y) | 6.10% | 15.15% |
| EPS CAGR (5Y) | 17.73% | 29.81% |
| FCF CAGR (5Y) | 7.60% | 11.33% |
| Total return CAGR (5Y) | 17.58% | 18.64% |
Frequently asked
- Which has the lower trailing P/E, AAPL or GOOG?
- GOOG has the lower trailing P/E: AAPL trades at 38.06 and GOOG at 16.85. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, AAPL or GOOG?
- Over the past five years, GOOG grew revenue faster — AAPL at a 6.10% CAGR versus GOOG at 15.15%.
- Does AAPL or GOOG pay a bigger dividend?
- AAPL yields 0.32% and GOOG yields 0.26% based on trailing dividends and the latest price.
- Is AAPL or GOOG more profitable?
- GOOG runs the higher net margin — AAPL at 27.62% versus GOOG at 54.77%.
- How have AAPL and GOOG total returns compared?
- Over the past 10 years, AAPL delivered 30.06% and GOOG delivered 24.26% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Apple P/E ratioAlphabet P/E ratioApple dividend yieldAlphabet dividend yieldApple ROEAlphabet ROEApple operating marginAlphabet operating marginApple revenue growthAlphabet revenue growthApple free cash flowAlphabet free cash flow
Apple & Alphabet appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 10, 2026.