Apple Inc. (AAPL) vs Amazon.com, Inc. (AMZN)
A side-by-side comparison of Apple Inc. and Amazon.com, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 10, 2026. Differences are shown without an overall score or investment verdict.
Different business models: AAPL is classified in Technology; AMZN is classified in Consumer Cyclical. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
AAPL
Apple Inc.
$332.27TechnologyDelayed quote: Sep 11, 2026, 4:00 PM EDT
AMZN
Amazon.com, Inc.
$256.78Consumer CyclicalDelayed quote: Sep 11, 2026, 4:00 PM EDT
Total return — AAPL vs AMZN
growth of $100 · dividends reinvested · last 10yAAPL +1218.0% (+29.4%/yr)AMZN +562.0% (+20.8%/yr)AAPL compounded faster over this window
AAPL AMZN
AAPL vs AMZN: by the numbers
- •AAPL is the larger company ($4.88T vs $2.76T market cap).
- •AMZN trades at the lower trailing earnings multiple (20.66 vs 38.06 P/E), one valuation lens rather than an overall verdict.
- •AAPL converts more revenue to profit (27.62% vs 17.44% net margin).
- •AMZN grew revenue faster over the past five years (11.84% vs 6.10% CAGR).
- •AAPL pays a dividend (0.32% yield), while AMZN has no payments in the available dividend history.
Metrics side by side
Valuation
| Metric | AAPL | AMZN |
|---|---|---|
| P/E ratio | 38.06 | 20.66 |
| Forward P/E | 37.62 | 20.20 |
| P/S ratio | 10.45 | 3.56 |
| P/B ratio | 45.39 | 5.01 |
| EV / EBITDA | 29.32 | 17.21 |
| FCF yield | 2.80% | N/A |
Profitability
| Metric | AAPL | AMZN |
|---|---|---|
| Gross margin | 48.65% | 50.77% |
| Operating margin | 33.17% | 12.08% |
| Net margin | 27.62% | 17.44% |
| ROE | 119.91% | 24.52% |
| ROIC | 51.87% | 8.48% |
Dividends
| Metric | AAPL | AMZN |
|---|---|---|
| Dividend yield | 0.32% | N/A |
| Payout ratio | 12.14% | N/A |
Growth (annualized)
| Metric | AAPL | AMZN |
|---|---|---|
| Revenue CAGR (5Y) | 6.10% | 11.84% |
| EPS CAGR (5Y) | 17.73% | 27.90% |
| FCF CAGR (5Y) | 7.60% | -21.57% |
| Total return CAGR (5Y) | 17.58% | 7.75% |
Frequently asked
- Which has the lower trailing P/E, AAPL or AMZN?
- AMZN has the lower trailing P/E: AAPL trades at 38.06 and AMZN at 20.66. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, AAPL or AMZN?
- Over the past five years, AMZN grew revenue faster — AAPL at a 6.10% CAGR versus AMZN at 11.84%.
- Does AAPL or AMZN pay a bigger dividend?
- AAPL pays a dividend (0.32% yield), while AMZN has no payments in the available dividend history.
- Is AAPL or AMZN more profitable?
- AAPL runs the higher net margin — AAPL at 27.62% versus AMZN at 17.44%.
- How have AAPL and AMZN total returns compared?
- Over the past 10 years, AAPL delivered 30.06% and AMZN delivered 20.81% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Apple P/E ratioAmazon.com P/E ratioApple dividend yieldApple ROEAmazon.com ROEApple operating marginAmazon.com operating marginApple revenue growthAmazon.com revenue growthApple free cash flowAmazon.com free cash flow
Apple & Amazon.com appear in these rankings
Highest ROE StocksHighest ROIC StocksHighest Operating Margin StocksHighest 10-Year Total Return Stocks
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 10, 2026.