Apple Inc. (AAPL) vs Amazon.com, Inc. (AMZN)
A side-by-side comparison of Apple Inc. and Amazon.com, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 28, 2026. Differences are shown without an overall score or investment verdict.
Different business models: AAPL is classified in Technology; AMZN is classified in Consumer Cyclical. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
AAPL
Apple Inc.
$340.08TechnologyDelayed quote: Jul 28, 2026, 4:00 PM EDT
AMZN
Amazon.com, Inc.
$230.86Consumer CyclicalAt close: Jul 28, 2026, 4:00 PM ET
Total return — AAPL vs AMZN
growth of $100 · dividends reinvested · last 29yAAPL +256237.1%AMZN +255105.9%AAPL compounded faster
AAPL AMZN
AAPL vs AMZN: by the numbers
- •AAPL is the larger company ($4.99T vs $2.48T market cap).
- •AMZN trades at the lower trailing earnings multiple (27.61 vs 40.74 P/E), one valuation lens rather than an overall verdict.
- •AAPL converts more revenue to profit (27.15% vs 12.22% net margin).
- •AMZN grew revenue faster over the past five years (12.13% vs 6.76% CAGR).
- •AAPL pays a dividend (0.31% yield), while AMZN has no payments in the available dividend history.
Metrics side by side
Valuation
| Metric | AAPL | AMZN |
|---|---|---|
| P/E ratio | 40.74 | 27.61 |
| Forward P/E | 38.46 | 26.13 |
| P/S ratio | 11.02 | 3.38 |
| P/B ratio | 46.72 | 5.68 |
| PEG ratio | 1.51 | 1.10 |
| EV / EBITDA | 31.40 | 16.80 |
| FCF yield | 2.60% | N/A |
Profitability
| Metric | AAPL | AMZN |
|---|---|---|
| Gross margin | 47.86% | 50.60% |
| Operating margin | 32.64% | 11.50% |
| Net margin | 27.15% | 12.22% |
| ROE | 115.10% | 20.55% |
| ROIC | 51.97% | 10.70% |
Dividends
| Metric | AAPL | AMZN |
|---|---|---|
| Dividend yield | 0.31% | N/A |
| Payout ratio | 14.02% | N/A |
Growth (annualized)
| Metric | AAPL | AMZN |
|---|---|---|
| Revenue CAGR (5Y) | 6.76% | 12.13% |
| EPS CAGR (5Y) | 17.73% | 27.90% |
| FCF CAGR (5Y) | 7.38% | -21.57% |
| Total return CAGR (5Y) | 18.69% | 4.93% |
Frequently asked
- Which has the lower trailing P/E, AAPL or AMZN?
- AMZN has the lower trailing P/E: AAPL trades at 40.74 and AMZN at 27.61. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, AAPL or AMZN?
- Over the past five years, AMZN grew revenue faster — AAPL at a 6.76% CAGR versus AMZN at 12.13%.
- Does AAPL or AMZN pay a bigger dividend?
- AAPL pays a dividend (0.31% yield), while AMZN has no payments in the available dividend history.
- Is AAPL or AMZN more profitable?
- AAPL runs the higher net margin — AAPL at 27.15% versus AMZN at 12.22%.
- How have AAPL and AMZN total returns compared?
- Over the past 10 years, AAPL delivered 30.55% and AMZN delivered 19.89% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Apple P/E ratioAmazon.com P/E ratioApple dividend yieldAmazon.com dividend yieldApple ROEAmazon.com ROEApple operating marginAmazon.com operating marginApple revenue growthAmazon.com revenue growthApple free cash flowAmazon.com free cash flow
Apple & Amazon.com appear in these rankings
Highest ROE StocksHighest ROIC StocksHighest Operating Margin StocksHighest 10-Year Total Return Stocks
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 28, 2026.