Apple Inc. (AAPL) vs Amazon.com, Inc. (AMZN)
AMZN leads on 9 of 15 compared metrics.
A side-by-side comparison of Apple Inc. and Amazon.com, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
Not enough overlapping price history to compare AAPL and AMZN.
AAPL vs AMZN: by the numbers
- •AAPL is the larger company ($4.28T vs $2.57T market cap).
- •AMZN trades at the lower earnings multiple (28.53 vs 35.20 P/E).
- •AAPL converts more revenue to profit (27.15% vs 12.22% net margin).
- •AMZN grew revenue faster over the past five years (12.13% vs 6.76% CAGR).
- •AAPL pays a dividend (0.36% yield) while AMZN does not currently pay one.
Which is better, AAPL or AMZN?
Metric tally: AAPL 6 · AMZN 9It depends on what you're optimizing for:
ValueAMZN(lower P/E)
GrowthAMZN(faster 5Y revenue CAGR)
QualityAAPL(higher ROIC)
Valuation
| Metric | AAPL | AMZN |
|---|---|---|
| P/E ratio | 35.20 | 28.53● |
| Forward P/E | 30.22 | 23.71● |
| P/S ratio | 9.52 | 3.49● |
| P/B ratio | 40.37 | 5.87● |
| PEG ratio | 1.51 | 1.10● |
| EV / EBITDA | 27.12 | 14.34● |
| FCF yield | 3.00% | — |
Profitability
| Metric | AAPL | AMZN |
|---|---|---|
| Gross margin | 47.86% | 50.60%● |
| Operating margin | 32.64%● | 11.50% |
| Net margin | 27.15%● | 12.22% |
| ROE | 115.10%● | 20.55% |
| ROIC | 51.97%● | 10.70% |
Dividends
| Metric | AAPL | AMZN |
|---|---|---|
| Dividend yield | 0.36% | — |
| Payout ratio | 14.02% | — |
Growth (annualized)
| Metric | AAPL | AMZN |
|---|---|---|
| Revenue CAGR (5Y) | 6.76% | 12.13%● |
| EPS CAGR (5Y) | 17.73% | 27.90%● |
| FCF CAGR (5Y) | 7.38%● | -21.57% |
| Total return CAGR (5Y) | 18.58%● | 7.35% |
Frequently asked
- Which is better, AAPL or AMZN?
- It depends on your goal. value: AMZN (lower P/E); growth: AMZN (faster 5Y revenue CAGR); quality: AAPL (higher ROIC). Across all compared metrics, AMZN leads 9 to 6.
- Is AAPL or AMZN cheaper?
- On trailing earnings, AMZN is cheaper: AAPL trades at a 35.20 P/E and AMZN at 28.53.
- Which has grown faster, AAPL or AMZN?
- Over the past five years, AMZN grew revenue faster — AAPL at a 6.76% CAGR versus AMZN at 12.13%.
- Does AAPL or AMZN pay a bigger dividend?
- AAPL pays a dividend (0.36% yield) while AMZN does not currently pay one.
- Is AAPL or AMZN more profitable?
- AAPL runs the higher net margin — AAPL at 27.15% versus AMZN at 12.22%.
- Which has been the better investment, AAPL or AMZN?
- Over the past 10-year, AAPL delivered the higher annualized total return — AAPL at 29.17% versus AMZN at 20.84%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Apple P/E ratioAmazon.com P/E ratioApple dividend yieldAmazon.com dividend yieldApple ROEAmazon.com ROEApple operating marginAmazon.com operating marginApple revenue growthAmazon.com revenue growthApple free cash flowAmazon.com free cash flow
Apple & Amazon.com appear in these rankings
Highest ROE StocksHighest ROIC StocksHighest Operating Margin StocksBest 10-Year Total Return Stocks
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.