Alphabet Inc. (GOOG) vs Meta Platforms, Inc. (META)
A side-by-side comparison of Alphabet Inc. and Meta Platforms, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 11, 2026. Differences are shown without an overall score or investment verdict.
GOOG
Alphabet Inc.
$335.45Communication ServicesDelayed quote: Sep 11, 2026, 4:00 PM EDT
META
Meta Platforms, Inc.
$648.03Communication ServicesDelayed quote: Sep 11, 2026, 4:00 PM EDT
Total return — GOOG vs META
growth of $100 · dividends reinvested · last 10yGOOG +778.2% (+24.3%/yr)META +406.4% (+17.6%/yr)GOOG compounded faster over this window
GOOG META
GOOG vs META: by the numbers
- •GOOG is the larger company ($4.07T vs $1.65T market cap).
- •GOOG trades at the lower trailing earnings multiple (16.85 vs 24.42 P/E), one valuation lens rather than an overall verdict.
- •GOOG converts more revenue to profit (54.77% vs 29.84% net margin).
- •META grew revenue faster over the past five years (16.85% vs 15.15% CAGR).
- •META pays the higher dividend yield (0.33% vs 0.26%).
Metrics side by side
Valuation
| Metric | GOOG | META |
|---|---|---|
| P/E ratio | 16.85 | 24.42 |
| Forward P/E | 16.31 | 20.64 |
| P/S ratio | 9.13 | 7.23 |
| P/B ratio | 6.36 | 6.32 |
| EV / EBITDA | 23.88 | 15.94 |
| FCF yield | 1.31% | 2.48% |
Profitability
| Metric | GOOG | META |
|---|---|---|
| Gross margin | 60.90% | 81.75% |
| Operating margin | 33.11% | 38.08% |
| Net margin | 54.77% | 29.84% |
| ROE | 38.13% | 26.07% |
| ROIC | 15.14% | 17.18% |
Dividends
| Metric | GOOG | META |
|---|---|---|
| Dividend yield | 0.26% | 0.33% |
| Payout ratio | 4.27% | 7.91% |
Growth (annualized)
| Metric | GOOG | META |
|---|---|---|
| Revenue CAGR (5Y) | 15.15% | 16.85% |
| EPS CAGR (5Y) | 29.81% | 18.60% |
| FCF CAGR (5Y) | 11.33% | 4.96% |
| Total return CAGR (5Y) | 18.64% | 11.41% |
Frequently asked
- Which has the lower trailing P/E, GOOG or META?
- GOOG has the lower trailing P/E: GOOG trades at 16.85 and META at 24.42. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, GOOG or META?
- Over the past five years, META grew revenue faster — GOOG at a 15.15% CAGR versus META at 16.85%.
- Does GOOG or META pay a bigger dividend?
- GOOG yields 0.26% and META yields 0.33% based on trailing dividends and the latest price.
- Is GOOG or META more profitable?
- GOOG runs the higher net margin — GOOG at 54.77% versus META at 29.84%.
- How have GOOG and META total returns compared?
- Over the past 10 years, GOOG delivered 24.26% and META delivered 17.72% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Alphabet P/E ratioMeta Platforms P/E ratioAlphabet dividend yieldMeta Platforms dividend yieldAlphabet ROEMeta Platforms ROEAlphabet operating marginMeta Platforms operating marginAlphabet revenue growthMeta Platforms revenue growthAlphabet free cash flowMeta Platforms free cash flow
Alphabet & Meta Platforms appear in these rankings
Fastest Revenue Growth StocksHighest ROE StocksHighest Operating Margin StocksHighest 10-Year Total Return Stocks
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 11, 2026.