Amazon.com, Inc. (AMZN) vs Alphabet Inc. (GOOG)
A side-by-side comparison of Amazon.com, Inc. and Alphabet Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 29, 2026. Differences are shown without an overall score or investment verdict.
Different business models: AMZN is classified in Consumer Cyclical; GOOG is classified in Communication Services. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
AMZN
Amazon.com, Inc.
$230.86Consumer CyclicalAt close: Jul 28, 2026, 4:00 PM ET
GOOG
Alphabet Inc.
$332.60Communication ServicesDelayed quote: Jul 28, 2026, 4:00 PM EDT
Total return — AMZN vs GOOG
growth of $100 · dividends reinvested · last 22yAMZN +11986.9%GOOG +13332.9%GOOG compounded faster
AMZN GOOG
AMZN vs GOOG: by the numbers
- •GOOG is the larger company ($4.03T vs $2.48T market cap).
- •GOOG trades at the lower trailing earnings multiple (16.40 vs 27.61 P/E), one valuation lens rather than an overall verdict.
- •GOOG converts more revenue to profit (54.76% vs 12.22% net margin).
- •GOOG grew revenue faster over the past five years (15.15% vs 12.13% CAGR).
- •GOOG pays a dividend (0.26% yield), while AMZN has no payments in the available dividend history.
Metrics side by side
Valuation
| Metric | AMZN | GOOG |
|---|---|---|
| P/E ratio | 27.61 | 16.40 |
| Forward P/E | 26.13 | 16.72 |
| P/S ratio | 3.38 | 9.01 |
| P/B ratio | 5.68 | 6.28 |
| PEG ratio | 1.10 | 0.84 |
| EV / EBITDA | 16.80 | 23.57 |
| FCF yield | N/A | 1.05% |
Profitability
| Metric | AMZN | GOOG |
|---|---|---|
| Gross margin | 50.60% | 60.90% |
| Operating margin | 11.50% | 33.12% |
| Net margin | 12.22% | 54.76% |
| ROE | 20.55% | 38.13% |
| ROIC | 10.70% | 21.82% |
Dividends
| Metric | AMZN | GOOG |
|---|---|---|
| Dividend yield | N/A | 0.26% |
| Payout ratio | N/A | 7.79% |
Growth (annualized)
| Metric | AMZN | GOOG |
|---|---|---|
| Revenue CAGR (5Y) | 12.13% | 15.15% |
| EPS CAGR (5Y) | 27.90% | 29.81% |
| FCF CAGR (5Y) | -21.57% | 11.33% |
| Total return CAGR (5Y) | 4.93% | 19.75% |
Frequently asked
- Which has the lower trailing P/E, AMZN or GOOG?
- GOOG has the lower trailing P/E: AMZN trades at 27.61 and GOOG at 16.40. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, AMZN or GOOG?
- Over the past five years, GOOG grew revenue faster — AMZN at a 12.13% CAGR versus GOOG at 15.15%.
- Does AMZN or GOOG pay a bigger dividend?
- GOOG pays a dividend (0.26% yield), while AMZN has no payments in the available dividend history.
- Is AMZN or GOOG more profitable?
- GOOG runs the higher net margin — AMZN at 12.22% versus GOOG at 54.76%.
- How have AMZN and GOOG total returns compared?
- Over the past 10 years, AMZN delivered 19.89% and GOOG delivered 24.58% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Amazon.com P/E ratioAlphabet P/E ratioAmazon.com dividend yieldAlphabet dividend yieldAmazon.com ROEAlphabet ROEAmazon.com operating marginAlphabet operating marginAmazon.com revenue growthAlphabet revenue growthAmazon.com free cash flowAlphabet free cash flow
Amazon.com & Alphabet appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 29, 2026.