Amazon.com, Inc. (AMZN) vs Alphabet Inc. (GOOG)
A side-by-side comparison of Amazon.com, Inc. and Alphabet Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 10, 2026. Differences are shown without an overall score or investment verdict.
Different business models: AMZN is classified in Consumer Cyclical; GOOG is classified in Communication Services. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
AMZN
Amazon.com, Inc.
$256.78Consumer CyclicalDelayed quote: Sep 11, 2026, 4:00 PM EDT
GOOG
Alphabet Inc.
$335.45Communication ServicesDelayed quote: Sep 11, 2026, 4:00 PM EDT
Total return — AMZN vs GOOG
growth of $100 · dividends reinvested · last 10yAMZN +562.0% (+20.8%/yr)GOOG +778.2% (+24.3%/yr)GOOG compounded faster over this window
AMZN GOOG
AMZN vs GOOG: by the numbers
- •GOOG is the larger company ($4.07T vs $2.76T market cap).
- •GOOG trades at the lower trailing earnings multiple (16.85 vs 20.66 P/E), one valuation lens rather than an overall verdict.
- •GOOG converts more revenue to profit (54.77% vs 17.44% net margin).
- •GOOG grew revenue faster over the past five years (15.15% vs 11.84% CAGR).
- •GOOG pays a dividend (0.26% yield), while AMZN has no payments in the available dividend history.
Metrics side by side
Valuation
| Metric | AMZN | GOOG |
|---|---|---|
| P/E ratio | 20.66 | 16.85 |
| Forward P/E | 20.20 | 16.31 |
| P/S ratio | 3.56 | 9.13 |
| P/B ratio | 5.01 | 6.36 |
| EV / EBITDA | 17.21 | 23.88 |
| FCF yield | N/A | 1.31% |
Profitability
| Metric | AMZN | GOOG |
|---|---|---|
| Gross margin | 50.77% | 60.90% |
| Operating margin | 12.08% | 33.11% |
| Net margin | 17.44% | 54.77% |
| ROE | 24.52% | 38.13% |
| ROIC | 8.48% | 15.14% |
Dividends
| Metric | AMZN | GOOG |
|---|---|---|
| Dividend yield | N/A | 0.26% |
| Payout ratio | N/A | 4.27% |
Growth (annualized)
| Metric | AMZN | GOOG |
|---|---|---|
| Revenue CAGR (5Y) | 11.84% | 15.15% |
| EPS CAGR (5Y) | 27.90% | 29.81% |
| FCF CAGR (5Y) | -21.57% | 11.33% |
| Total return CAGR (5Y) | 7.75% | 18.64% |
Frequently asked
- Which has the lower trailing P/E, AMZN or GOOG?
- GOOG has the lower trailing P/E: AMZN trades at 20.66 and GOOG at 16.85. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, AMZN or GOOG?
- Over the past five years, GOOG grew revenue faster — AMZN at a 11.84% CAGR versus GOOG at 15.15%.
- Does AMZN or GOOG pay a bigger dividend?
- GOOG pays a dividend (0.26% yield), while AMZN has no payments in the available dividend history.
- Is AMZN or GOOG more profitable?
- GOOG runs the higher net margin — AMZN at 17.44% versus GOOG at 54.77%.
- How have AMZN and GOOG total returns compared?
- Over the past 10 years, AMZN delivered 20.81% and GOOG delivered 24.26% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Amazon.com P/E ratioAlphabet P/E ratioAlphabet dividend yieldAmazon.com ROEAlphabet ROEAmazon.com operating marginAlphabet operating marginAmazon.com revenue growthAlphabet revenue growthAmazon.com free cash flowAlphabet free cash flow
Amazon.com & Alphabet appear in these rankings
Fastest Revenue Growth StocksHighest ROE StocksHighest Operating Margin StocksHighest 10-Year Total Return Stocks
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 10, 2026.