Amazon.com, Inc. (AMZN) vs Alphabet Inc. (GOOG)
GOOG leads on 11 of 15 compared metrics.
A side-by-side comparison of Amazon.com, Inc. and Alphabet Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
AMZN
Amazon.com, Inc.
$238.55Consumer Cyclical
GOOG
Alphabet Inc.
$358.16Communication Services
Total return — AMZN vs GOOG
growth of $100 · last 22yAMZN +12260.1%GOOG +14226.4%GOOG compounded faster
AMZN GOOG
AMZN vs GOOG: by the numbers
- •GOOG is the larger company ($4.33T vs $2.57T market cap).
- •GOOG trades at the lower earnings multiple (27.32 vs 28.53 P/E).
- •GOOG converts more revenue to profit (37.91% vs 12.22% net margin).
- •GOOG grew revenue faster over the past five years (16.53% vs 12.13% CAGR).
- •GOOG pays a dividend (0.24% yield) while AMZN does not currently pay one.
Which is better, AMZN or GOOG?
Metric tally: AMZN 4 · GOOG 11It depends on what you're optimizing for:
ValueGOOG(lower P/E)
GrowthGOOG(faster 5Y revenue CAGR)
QualityGOOG(higher ROIC)
Valuation
| Metric | AMZN | GOOG |
|---|---|---|
| P/E ratio | 28.53 | 27.32● |
| Forward P/E | 23.71● | 24.34 |
| P/S ratio | 3.49● | 10.37 |
| P/B ratio | 5.87● | 9.16 |
| PEG ratio | 1.10 | 0.84● |
| EV / EBITDA | 14.34● | 20.27 |
| FCF yield | — | 1.47% |
Profitability
| Metric | AMZN | GOOG |
|---|---|---|
| Gross margin | 50.60% | 60.37%● |
| Operating margin | 11.50% | 32.70%● |
| Net margin | 12.22% | 37.91%● |
| ROE | 20.55% | 33.46%● |
| ROIC | 10.70% | 21.82%● |
Dividends
| Metric | AMZN | GOOG |
|---|---|---|
| Dividend yield | — | 0.24% |
| Payout ratio | — | 7.79% |
Growth (annualized)
| Metric | AMZN | GOOG |
|---|---|---|
| Revenue CAGR (5Y) | 12.13% | 16.53%● |
| EPS CAGR (5Y) | 27.90% | 29.81%● |
| FCF CAGR (5Y) | -21.57% | 4.89%● |
| Total return CAGR (5Y) | 7.35% | 23.50%● |
Frequently asked
- Which is better, AMZN or GOOG?
- It depends on your goal. value: GOOG (lower P/E); growth: GOOG (faster 5Y revenue CAGR); quality: GOOG (higher ROIC). Across all compared metrics, GOOG leads 11 to 4.
- Is AMZN or GOOG cheaper?
- On trailing earnings, GOOG is cheaper: AMZN trades at a 28.53 P/E and GOOG at 27.32.
- Which has grown faster, AMZN or GOOG?
- Over the past five years, GOOG grew revenue faster — AMZN at a 12.13% CAGR versus GOOG at 16.53%.
- Does AMZN or GOOG pay a bigger dividend?
- GOOG pays a dividend (0.24% yield) while AMZN does not currently pay one.
- Is AMZN or GOOG more profitable?
- GOOG runs the higher net margin — AMZN at 12.22% versus GOOG at 37.91%.
- Which has been the better investment, AMZN or GOOG?
- Over the past 10-year, GOOG delivered the higher annualized total return — AMZN at 20.84% versus GOOG at 25.94%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Amazon.com P/E ratioAlphabet P/E ratioAmazon.com dividend yieldAlphabet dividend yieldAmazon.com ROEAlphabet ROEAmazon.com operating marginAlphabet operating marginAmazon.com revenue growthAlphabet revenue growthAmazon.com free cash flowAlphabet free cash flow
Amazon.com & Alphabet appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.