Alphabet Inc. (GOOG) vs Netflix, Inc. (NFLX)
NFLX leads on 9 of 16 compared metrics.
A side-by-side comparison of Alphabet Inc. and Netflix, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
GOOG
Alphabet Inc.
$358.16Communication Services
NFLX
Netflix, Inc.
$80.34Communication Services
Total return — GOOG vs NFLX
growth of $100 · last 22yGOOG +14226.4%NFLX +35381.2%NFLX compounded faster
GOOG NFLX
GOOG vs NFLX: by the numbers
- •GOOG is the larger company ($4.33T vs $338.30B market cap).
- •NFLX trades at the lower earnings multiple (25.92 vs 27.32 P/E).
- •GOOG converts more revenue to profit (37.91% vs 28.52% net margin).
- •GOOG grew revenue faster over the past five years (16.53% vs 12.18% CAGR).
- •GOOG pays a dividend (0.24% yield) while NFLX does not currently pay one.
Which is better, GOOG or NFLX?
Metric tally: GOOG 7 · NFLX 9It depends on what you're optimizing for:
ValueNFLX(lower P/E)
GrowthGOOG(faster 5Y revenue CAGR)
QualityNFLX(higher ROIC)
Valuation
| Metric | GOOG | NFLX |
|---|---|---|
| P/E ratio | 27.32 | 25.92● |
| Forward P/E | 24.34 | 20.96● |
| P/S ratio | 10.37 | 7.36● |
| P/B ratio | 9.16● | 11.09 |
| PEG ratio | 0.84● | 1.33 |
| EV / EBITDA | 20.27 | 10.28● |
| FCF yield | 1.47% | 3.44%● |
Profitability
| Metric | GOOG | NFLX |
|---|---|---|
| Gross margin | 60.37%● | 49.03% |
| Operating margin | 32.70%● | 29.72% |
| Net margin | 37.91%● | 28.52% |
| ROE | 33.46% | 42.97%● |
| ROIC | 21.82% | 25.22%● |
Dividends
| Metric | GOOG | NFLX |
|---|---|---|
| Dividend yield | 0.24% | — |
| Payout ratio | 7.79% | — |
Growth (annualized)
| Metric | GOOG | NFLX |
|---|---|---|
| Revenue CAGR (5Y) | 16.53%● | 12.18% |
| EPS CAGR (5Y) | 29.81% | 32.58%● |
| FCF CAGR (5Y) | 4.89% | 37.02%● |
| Total return CAGR (5Y) | 23.50%● | 10.44% |
Frequently asked
- Which is better, GOOG or NFLX?
- It depends on your goal. value: NFLX (lower P/E); growth: GOOG (faster 5Y revenue CAGR); quality: NFLX (higher ROIC). Across all compared metrics, NFLX leads 9 to 7.
- Is GOOG or NFLX cheaper?
- On trailing earnings, NFLX is cheaper: GOOG trades at a 27.32 P/E and NFLX at 25.92.
- Which has grown faster, GOOG or NFLX?
- Over the past five years, GOOG grew revenue faster — GOOG at a 16.53% CAGR versus NFLX at 12.18%.
- Does GOOG or NFLX pay a bigger dividend?
- GOOG pays a dividend (0.24% yield) while NFLX does not currently pay one.
- Is GOOG or NFLX more profitable?
- GOOG runs the higher net margin — GOOG at 37.91% versus NFLX at 28.52%.
- Which has been the better investment, GOOG or NFLX?
- Over the past 10-year, GOOG delivered the higher annualized total return — GOOG at 25.94% versus NFLX at 23.95%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Alphabet P/E ratioNetflix P/E ratioAlphabet dividend yieldNetflix dividend yieldAlphabet ROENetflix ROEAlphabet operating marginNetflix operating marginAlphabet revenue growthNetflix revenue growthAlphabet free cash flowNetflix free cash flow
Alphabet & Netflix appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.