Alphabet Inc. (GOOG) vs Netflix, Inc. (NFLX)
A side-by-side comparison of Alphabet Inc. and Netflix, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 28, 2026. Differences are shown without an overall score or investment verdict.
GOOG
Alphabet Inc.
$332.60Communication ServicesDelayed quote: Jul 28, 2026, 4:00 PM EDT
NFLX
Netflix, Inc.
$72.39Communication ServicesDelayed quote: Jul 28, 2026, 4:00 PM EDT
Total return — GOOG vs NFLX
growth of $100 · dividends reinvested · last 22yGOOG +13697.7%NFLX +32797.2%NFLX compounded faster
GOOG NFLX
GOOG vs NFLX: by the numbers
- •GOOG is the larger company ($4.03T vs $301.43B market cap).
- •GOOG trades at the lower trailing earnings multiple (16.40 vs 22.14 P/E), one valuation lens rather than an overall verdict.
- •GOOG converts more revenue to profit (54.76% vs 28.22% net margin).
- •GOOG grew revenue faster over the past five years (15.15% vs 11.89% CAGR).
- •GOOG pays a dividend (0.26% yield), while NFLX has no payments in the available dividend history.
Metrics side by side
Valuation
| Metric | GOOG | NFLX |
|---|---|---|
| P/E ratio | 16.40 | 22.14 |
| Forward P/E | 16.72 | 19.58 |
| P/S ratio | 9.01 | 6.20 |
| P/B ratio | 6.28 | 9.95 |
| PEG ratio | 0.84 | 1.34 |
| EV / EBITDA | 23.57 | 11.05 |
| FCF yield | 1.05% | 3.66% |
Profitability
| Metric | GOOG | NFLX |
|---|---|---|
| Gross margin | 60.90% | 49.12% |
| Operating margin | 33.12% | 29.68% |
| Net margin | 54.76% | 28.22% |
| ROE | 38.13% | 45.27% |
| ROIC | 21.82% | 25.22% |
Dividends
| Metric | GOOG | NFLX |
|---|---|---|
| Dividend yield | 0.26% | N/A |
| Payout ratio | 7.79% | N/A |
Growth (annualized)
| Metric | GOOG | NFLX |
|---|---|---|
| Revenue CAGR (5Y) | 15.15% | 11.89% |
| EPS CAGR (5Y) | 29.81% | 32.58% |
| FCF CAGR (5Y) | 11.33% | 51.23% |
| Total return CAGR (5Y) | 19.75% | 6.29% |
Frequently asked
- Which has the lower trailing P/E, GOOG or NFLX?
- GOOG has the lower trailing P/E: GOOG trades at 16.40 and NFLX at 22.14. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, GOOG or NFLX?
- Over the past five years, GOOG grew revenue faster — GOOG at a 15.15% CAGR versus NFLX at 11.89%.
- Does GOOG or NFLX pay a bigger dividend?
- GOOG pays a dividend (0.26% yield), while NFLX has no payments in the available dividend history.
- Is GOOG or NFLX more profitable?
- GOOG runs the higher net margin — GOOG at 54.76% versus NFLX at 28.22%.
- How have GOOG and NFLX total returns compared?
- Over the past 10 years, GOOG delivered 24.58% and NFLX delivered 22.57% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Alphabet P/E ratioNetflix P/E ratioAlphabet dividend yieldNetflix dividend yieldAlphabet ROENetflix ROEAlphabet operating marginNetflix operating marginAlphabet revenue growthNetflix revenue growthAlphabet free cash flowNetflix free cash flow
Alphabet & Netflix appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 28, 2026.