Apple Inc.(AAPL)
Consumer Electronics · Cupertino, CA
$316.22+0.00 (+0.00%)
Delayed quote: Sep 8, 2026, 4:00 PM EDT
Consumer Electronics · Cupertino, CA
Delayed quote: Sep 8, 2026, 4:00 PM EDT
Basis: Trailing twelve months (TTM). Source: stored company filings and market data; unavailable inputs remain N/A.
Is the gross margin high or low?
The gross margin of 48.65% is in line with its 5-year average of 45.61%, near the high end of its 5-year range (42.20%–50.06%).
0.87% above its 12-month average of 48.23%.
Reported quarterly gross margin; no daily interpolation.
GROSS MARGIN
48.65%
GROSS MARGIN AVG TTM
48.23%
GROSS MARGIN AVG 3Y
46.59%
GROSS MARGIN AVG 5Y
45.61%
GROSS MARGIN AVG 10Y
42.17%
GROSS MARGIN AVG 15Y
41.36%
GROSS MARGIN AVG 20Y
40.39%
CURRENT VS TTM AVG
+0.87%
CURRENT VS 3Y AVG
+4.43%
CURRENT VS 5Y AVG
+6.67%
CURRENT VS 10Y AVG
+15.35%
CURRENT VS 15Y AVG
+17.63%
CURRENT VS 20Y AVG
+20.44%
SECTOR MEDIAN · TECHNOLOGY
56.77%
median of 194 covered companies
CURRENT VS SECTOR MEDIAN
-14.30%
vs the sector median at left
Market Cap
$3.67T
Gross Margin
67.94%
TTM Avg
68.38%
3Y Avg
68.86%
5Y Avg
68.80%
Market Cap
$1.56T
Gross Margin
81.75%
TTM Avg
81.84%
3Y Avg
80.70%
5Y Avg
80.69%
| NAME | MARKET CAP | GROSS MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| Apple Inc. (AAPL) | $4.64T | 48.65% | 48.23% | 46.59% | 45.61% |
| Microsoft Corporation (MSFT)vs › | $3.67T | 67.94% | 68.38% | 68.86% | 68.80% |
| Alphabet Inc. (GOOGL)vs › | $4.09T | 60.90% | 58.92% | 57.47% | 56.73% |
| Amazon.com, Inc. (AMZN)vs › | $2.76T | 50.77% | 49.57% | 47.48% | 45.25% |
| Meta Platforms, Inc. (META)vs › | $1.56T | 81.75% | 81.84% | 80.70% | 80.69% |
| NVIDIA Corporation (NVDA)vs › | $5.47T | 74.67% | 73.03% | 68.93% | 67.16% |
Gross Margin
48.6%
(Revenue - COGS) / Revenue
Gross Margin = Gross Profit / Revenue
Gross margin is the percentage of revenue remaining after the cost of goods sold, reflecting core product profitability.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
| DATE | GROSS MARGIN |
|---|---|
| 2026-06-27 | 50.06% |
| 2026-03-28 | 49.27% |
| 2025-12-27 | 48.16% |
| 2025-09-27 | 47.18% |
| 2025-06-28 | 46.49% |
| 2025-03-29 | 47.05% |
| 2024-12-28 | 46.88% |
| 2024-09-28 | 46.22% |
| 2024-06-29 | 46.26% |
| 2024-03-30 | 46.58% |
| 2023-12-30 | 45.87% |
| 2023-09-30 | 45.17% |
| 2023-07-01 | 44.52% |
| 2023-04-01 | 44.26% |
| 2022-12-31 | 42.96% |
| 2022-09-24 | 42.26% |
| 2022-06-25 | 43.26% |
| 2022-03-26 | 43.75% |
| 2021-12-25 | 43.76% |
| 2021-09-25 | 42.20% |
| 2021-06-26 | 43.29% |
| 2021-03-27 | 42.51% |
| 2020-12-26 | 39.78% |
| 2020-09-26 | 38.16% |
| 2020-06-27 | 38.00% |
| 2020-03-28 | 38.36% |
| 2019-12-28 | 38.35% |
| 2019-09-28 | 37.97% |
| 2019-06-29 | 37.59% |
| 2019-03-30 | 37.61% |
| 2018-12-29 | 37.99% |
| 2018-09-29 | 38.29% |
| 2018-06-30 | 38.34% |
| 2018-03-31 | 38.31% |
| 2017-12-30 | 38.41% |
| 2017-09-30 | 37.91% |
| 2017-07-01 | 38.51% |
| 2017-04-01 | 38.93% |
| 2016-12-31 | 38.51% |
| 2016-09-24 | 38.02% |
| 2016-06-25 | 38.02% |
| 2016-03-26 | 39.40% |
| 2015-12-26 | 40.10% |
| 2015-09-26 | 39.90% |
| 2015-06-27 | 39.68% |
| 2015-03-28 | 40.78% |
| 2014-12-27 | 39.87% |
| 2014-09-27 | 38.01% |
| 2014-06-28 | 39.36% |
| 2014-03-29 | 39.32% |
| 2013-12-28 | 37.93% |
| 2013-09-28 | 37.02% |
| 2013-06-29 | 36.87% |
| 2013-03-30 | 37.50% |
| 2012-12-29 | 38.63% |
| 2012-09-29 | 37.02% |
| 2012-06-30 | 42.81% |
| 2012-03-31 | 47.37% |
| 2011-12-31 | 44.68% |
| 2011-09-24 | 40.25% |
| 2011-06-25 | 41.73% |
| 2011-03-26 | 41.42% |
| 2010-12-25 | 38.51% |
| 2010-09-25 | 36.93% |
| 2010-06-26 | 39.08% |
| 2010-03-27 | 41.67% |
| 2009-12-26 | 40.88% |
| 2009-09-26 | 36.62% |
| 2009-06-27 | 40.92% |
| 2009-03-28 | 39.93% |
| 2008-12-27 | 37.94% |
| 2008-09-27 | 34.69% |
| 2008-06-28 | 34.83% |
| 2008-03-29 | 32.93% |
| 2007-12-29 | 34.68% |
| 2007-09-29 | 33.62% |
| 2007-06-30 | 36.88% |
| 2007-03-31 | 35.13% |
| 2006-12-30 | 31.20% |
| 2006-09-30 | 29.19% |
| 2006-07-01 | 30.32% |
| 2006-04-01 | 29.75% |
| 2005-12-31 | 27.20% |
| 2005-09-24 | 28.14% |
| 2005-06-25 | 29.66% |
| 2005-03-26 | 29.85% |
| 2004-12-25 | 28.54% |
| 2004-09-25 | 26.98% |
| 2004-06-26 | 27.76% |
| 2004-03-27 | 27.76% |
| 2003-12-27 | 26.72% |
| 2003-09-27 | 26.59% |
| 2003-06-28 | 27.70% |
| 2003-03-29 | 28.34% |
| 2002-12-28 | 27.58% |
| 2002-09-28 | 26.40% |