Apple Inc. (AAPL) Gross Margin: 46.91%
Is Apple Inc.’s gross margin high or low?
Apple Inc.'s gross margin of 46.91% is in line with its 5-year average of 44.47%, near the high end of its 5-year range (41.78%–46.91%).
The gross margin for Apple Inc. (AAPL) is 46.91% as of Tuesday, June 9, 2026. It is above its 12-month average by 0.75% (46.56%).
AAPL Gross Margin Chart
AAPL Average Gross Margin Chart
AAPL Current vs Average Gross Margin Chart
AAPL Gross Margin Metrics
GROSS MARGIN
46.91%
GROSS MARGIN AVG TTM
46.56%
GROSS MARGIN AVG 3Y
45.75%
GROSS MARGIN AVG 5Y
44.47%
GROSS MARGIN AVG 10Y
41.43%
GROSS MARGIN AVG 15Y
40.99%
GROSS MARGIN AVG 20Y
39.56%
CURRENT VS TTM AVG
+0.75%
CURRENT VS 3Y AVG
+2.54%
CURRENT VS 5Y AVG
+5.49%
CURRENT VS 10Y AVG
+13.23%
CURRENT VS 15Y AVG
+14.43%
CURRENT VS 20Y AVG
+18.59%
AAPL Competitors' Gross Margin
| NAME | MARKET CAP | GROSS MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| Apple Inc. (AAPL) | — | 46.91% | 46.56% | 45.75% | 44.47% |
| Microsoft Corporation (MSFT) | $3.00T | 68.82% | 69.29% | 68.97% | 68.77% |
| Alphabet Inc. (GOOGL) | $4.41T | 59.67% | 58.94% | 57.47% | 56.73% |
| Amazon.com, Inc. (AMZN) | $2.63T | 50.29% | 49.57% | 47.48% | 45.25% |
| Meta Platforms, Inc. (META) | $1.48T | 82.00% | 81.84% | 80.70% | 80.69% |
| NVIDIA Corporation (NVDA) | $5.04T | 71.07% | 73.03% | 68.93% | 67.16% |
Gross Margin Analysis
Gross Margin
46.9%
(Revenue - COGS) / Revenue
Apple Inc. Gross Margin Formula & Definition
Gross Margin = Gross Profit / Revenue
Gross margin is the percentage of revenue remaining after the cost of goods sold, reflecting core product profitability.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
Apple Inc. Gross Margin FAQ
- What is the gross margin for Apple Inc. (AAPL)?
- The gross margin for AAPL stock is 46.91%.
- Is Apple Inc.'s gross margin high or low?
- Apple Inc.'s gross margin of 46.91% is in line with its 5-year average of 44.47%, near the high end of its 5-year range (41.78%–46.91%).
- What is the TTM average gross margin for Apple Inc. (AAPL)?
- The TTM average gross margin for AAPL stock is 46.56%.
- What is the 3Y average gross margin for Apple Inc. (AAPL)?
- The 3Y average gross margin for AAPL stock is 45.75%.
- What is the 5Y average gross margin for Apple Inc. (AAPL)?
- The 5Y average gross margin for AAPL stock is 44.47%.
- What is the 10Y average gross margin for Apple Inc. (AAPL)?
- The 10Y average gross margin for AAPL stock is 41.43%.
- What is the 15Y average gross margin for Apple Inc. (AAPL)?
- The 15Y average gross margin for AAPL stock is 40.99%.
- What is the 20Y average gross margin for Apple Inc. (AAPL)?
- The 20Y average gross margin for AAPL stock is 39.56%.
Apple Inc. Gross Margin History
| DATE | GROSS MARGIN |
|---|---|
| 2025-09-27 | 46.91% |
| 2024-09-28 | 46.21% |
| 2023-09-30 | 44.13% |
| 2022-09-24 | 43.31% |
| 2021-09-25 | 41.78% |
| 2020-09-26 | 38.23% |
| 2019-09-28 | 37.82% |
| 2018-09-29 | 38.34% |
| 2017-09-30 | 38.47% |
| 2016-09-24 | 39.08% |
| 2015-09-26 | 40.06% |
| 2014-09-27 | 38.59% |
| 2013-09-28 | 37.62% |
| 2012-09-29 | 43.87% |
| 2011-09-24 | 40.48% |
| 2010-09-25 | 39.38% |
| 2009-09-26 | 39.56% |
| 2008-09-27 | 34.31% |
| 2007-09-29 | 33.97% |
| 2006-09-30 | 28.98% |
| 2005-09-24 | 29.01% |
| 2004-09-25 | 27.29% |
| 2003-09-27 | 27.52% |
| 2002-09-28 | 27.92% |
| 2001-09-29 | 23.03% |
| 2000-09-30 | 27.13% |
| 1999-09-25 | 27.65% |
| 1998-09-25 | 24.89% |
| 1997-09-26 | 19.32% |
| 1996-09-27 | 9.84% |
Related Metrics
About Apple Inc.
Apple Inc. is a global technology corporation that specializes in the conceptualization, production, and sale of a diverse suite of electronic devices. Its comprehensive hardware lineup features the well-known iPhone smartphones, Mac personal computers, and versatile iPad tablets. The company also supplies a range of wearables, smart home products, and accessories, including AirPods, Apple TV, Apple Watch, items from the Beats brand, and HomePod speakers. Beyond its device offerings, Apple delivers essential support services like AppleCare and robust cloud solutions. It oversees key digital platforms, prominently the App Store, which acts as a central hub for customers to discover and download countless applications and digital content, from e-books and music to videos, games, and podcasts. The company also generates revenue via advertising, leveraging both its proprietary ad platforms and third-party licensing deals. Apple's ecosystem is further bolstered by a wide array of subscription-based services: Apple Arcade for gaming, Apple Fitness+ for personalized wellness, Apple Music for curated audio experiences and on-demand radio, Apple News+ for access to news and magazines, and Apple TV+ for exclusive original video programming. Its financial services portfolio includes the co-branded Apple Card and the mobile payment system, Apple Pay. Additionally, Apple strategically licenses its intellectual property. The company serves a broad clientele that spans individual consumers, small and medium-sized enterprises, as well as institutional clients in the education, corporate, and governmental sectors. Products are distributed through a multi-channel strategy, utilizing Apple's own physical retail locations and online storefronts, a dedicated direct sales team, and collaborations with external partners such as mobile network providers, wholesalers, general retailers, and authorized resellers. The App Store additionally functions as the primary conduit for third-party applications designed for its devices. Founded in 1976, Apple Inc. is headquartered in Cupertino, California.
- Sector
- Technology
- Industry
- Consumer Electronics
- CEO
- Timothy D. Cook