Apple Inc. (AAPL) Net Profit Margin: 26.92%
Is Apple Inc.’s net profit margin high or low?
Apple Inc.'s net profit margin of 26.92% is in line with its 5-year average of 25.48%, near the high end of its 5-year range (23.97%–26.92%).
The net profit margin for Apple Inc. (AAPL) is 26.92% as of Tuesday, June 9, 2026. It is above its 12-month average by 5.80% (25.45%).
AAPL Net Profit Margin Chart
AAPL Average Net Profit Margin Chart
AAPL Current vs Average Net Profit Margin Chart
AAPL Net Profit Margin Metrics
NET PROFIT MARGIN
26.92%
NET PROFIT MARGIN AVG TTM
25.45%
NET PROFIT MARGIN AVG 3Y
25.40%
NET PROFIT MARGIN AVG 5Y
25.48%
NET PROFIT MARGIN AVG 10Y
23.42%
NET PROFIT MARGIN AVG 15Y
23.40%
NET PROFIT MARGIN AVG 20Y
21.58%
CURRENT VS TTM AVG
+5.80%
CURRENT VS 3Y AVG
+5.98%
CURRENT VS 5Y AVG
+5.66%
CURRENT VS 10Y AVG
+14.93%
CURRENT VS 15Y AVG
+15.05%
CURRENT VS 20Y AVG
+24.77%
AAPL Competitors' Net Profit Margin
| NAME | MARKET CAP | NET PROFIT MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| Apple Inc. (AAPL) | — | 26.92% | 25.45% | 25.40% | 25.48% |
| Microsoft Corporation (MSFT) | $3.00T | 36.15% | 36.05% | 35.74% | 35.06% |
| Alphabet Inc. (GOOGL) | $4.41T | 32.80% | 30.70% | 26.65% | 26.36% |
| Amazon.com, Inc. (AMZN) | $2.63T | 10.83% | 10.06% | 6.22% | 6.25% |
| Meta Platforms, Inc. (META) | $1.48T | 30.08% | 33.99% | 29.22% | 30.69% |
| NVIDIA Corporation (NVDA) | $5.04T | 55.60% | 55.73% | 44.12% | 39.78% |
Margin Comparison
Operating Margin
32.0%
Net Profit Margin
26.9%
Apple Inc. Net Profit Margin Formula & Definition
Net Profit Margin = Net Income / Revenue
Net profit margin is the percentage of revenue that becomes net income after all expenses, taxes, and interest.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
Apple Inc. Net Profit Margin FAQ
- What is the net profit margin for Apple Inc. (AAPL)?
- The net profit margin for AAPL stock is 26.92%.
- Is Apple Inc.'s net profit margin high or low?
- Apple Inc.'s net profit margin of 26.92% is in line with its 5-year average of 25.48%, near the high end of its 5-year range (23.97%–26.92%).
- What is the TTM average net profit margin for Apple Inc. (AAPL)?
- The TTM average net profit margin for AAPL stock is 25.45%.
- What is the 3Y average net profit margin for Apple Inc. (AAPL)?
- The 3Y average net profit margin for AAPL stock is 25.40%.
- What is the 5Y average net profit margin for Apple Inc. (AAPL)?
- The 5Y average net profit margin for AAPL stock is 25.48%.
- What is the 10Y average net profit margin for Apple Inc. (AAPL)?
- The 10Y average net profit margin for AAPL stock is 23.42%.
- What is the 15Y average net profit margin for Apple Inc. (AAPL)?
- The 15Y average net profit margin for AAPL stock is 23.40%.
- What is the 20Y average net profit margin for Apple Inc. (AAPL)?
- The 20Y average net profit margin for AAPL stock is 21.58%.
Apple Inc. Net Profit Margin History
| DATE | NET PROFIT MARGIN |
|---|---|
| 2025-09-27 | 26.92% |
| 2024-09-28 | 23.97% |
| 2023-09-30 | 25.31% |
| 2022-09-24 | 25.31% |
| 2021-09-25 | 25.88% |
| 2020-09-26 | 20.91% |
| 2019-09-28 | 21.24% |
| 2018-09-29 | 22.41% |
| 2017-09-30 | 21.09% |
| 2016-09-24 | 21.19% |
| 2015-09-26 | 22.85% |
| 2014-09-27 | 21.61% |
| 2013-09-28 | 21.67% |
| 2012-09-29 | 26.67% |
| 2011-09-24 | 23.95% |
| 2010-09-25 | 21.48% |
| 2009-09-26 | 19.33% |
| 2008-09-27 | 14.88% |
| 2007-09-29 | 14.56% |
| 2006-09-30 | 10.30% |
| 2005-09-24 | 9.53% |
| 2004-09-25 | 3.21% |
| 2003-09-27 | 1.11% |
| 2002-09-28 | 1.13% |
| 2001-09-29 | -0.47% |
| 2000-09-30 | 9.85% |
| 1999-09-25 | 9.80% |
| 1998-09-25 | 5.20% |
| 1997-09-26 | -14.76% |
| 1996-09-27 | -8.30% |
Related Metrics
About Apple Inc.
Apple Inc. is a global technology corporation that specializes in the conceptualization, production, and sale of a diverse suite of electronic devices. Its comprehensive hardware lineup features the well-known iPhone smartphones, Mac personal computers, and versatile iPad tablets. The company also supplies a range of wearables, smart home products, and accessories, including AirPods, Apple TV, Apple Watch, items from the Beats brand, and HomePod speakers. Beyond its device offerings, Apple delivers essential support services like AppleCare and robust cloud solutions. It oversees key digital platforms, prominently the App Store, which acts as a central hub for customers to discover and download countless applications and digital content, from e-books and music to videos, games, and podcasts. The company also generates revenue via advertising, leveraging both its proprietary ad platforms and third-party licensing deals. Apple's ecosystem is further bolstered by a wide array of subscription-based services: Apple Arcade for gaming, Apple Fitness+ for personalized wellness, Apple Music for curated audio experiences and on-demand radio, Apple News+ for access to news and magazines, and Apple TV+ for exclusive original video programming. Its financial services portfolio includes the co-branded Apple Card and the mobile payment system, Apple Pay. Additionally, Apple strategically licenses its intellectual property. The company serves a broad clientele that spans individual consumers, small and medium-sized enterprises, as well as institutional clients in the education, corporate, and governmental sectors. Products are distributed through a multi-channel strategy, utilizing Apple's own physical retail locations and online storefronts, a dedicated direct sales team, and collaborations with external partners such as mobile network providers, wholesalers, general retailers, and authorized resellers. The App Store additionally functions as the primary conduit for third-party applications designed for its devices. Founded in 1976, Apple Inc. is headquartered in Cupertino, California.
- Sector
- Technology
- Industry
- Consumer Electronics
- CEO
- Timothy D. Cook