Alphabet Inc. (GOOG) Net Profit Margin: 37.91%
Is Alphabet Inc.’s net profit margin high or low?
Alphabet Inc.'s net profit margin of 37.91% is 44% above its 5-year average of 26.36%, near the high end of its 5-year range (21.20%–32.80%).
The net profit margin for Alphabet Inc. (GOOG) is 37.91% as of Wednesday, June 10, 2026. It is above its 12-month average by 23.49% (30.70%).
GOOG Net Profit Margin Chart
GOOG Average Net Profit Margin Chart
GOOG Current vs Average Net Profit Margin Chart
GOOG Net Profit Margin Metrics
NET PROFIT MARGIN
37.91%
NET PROFIT MARGIN AVG TTM
30.70%
NET PROFIT MARGIN AVG 3Y
26.65%
NET PROFIT MARGIN AVG 5Y
26.36%
NET PROFIT MARGIN AVG 10Y
23.33%
NET PROFIT MARGIN AVG 15Y
23.69%
NET PROFIT MARGIN AVG 20Y
24.01%
CURRENT VS TTM AVG
+23.49%
CURRENT VS 3Y AVG
+42.24%
CURRENT VS 5Y AVG
+43.80%
CURRENT VS 10Y AVG
+62.48%
CURRENT VS 15Y AVG
+60.03%
CURRENT VS 20Y AVG
+57.89%
GOOG Competitors' Net Profit Margin
| NAME | MARKET CAP | NET PROFIT MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| Alphabet Inc. (GOOG) | $4.28T | 37.91% | 30.70% | 26.65% | 26.36% |
| Apple Inc. (AAPL) | $4.32T | 27.15% | 25.45% | 25.40% | 25.48% |
| Microsoft Corporation (MSFT) | $2.98T | 39.34% | 36.05% | 35.74% | 35.06% |
| Meta Platforms, Inc. (META) | $1.46T | 32.84% | 33.99% | 29.22% | 30.69% |
| Amazon.com, Inc. (AMZN) | $2.57T | 12.22% | 10.06% | 6.22% | 6.25% |
| Netflix, Inc. (NFLX) | $345.29B | 28.52% | 23.32% | 19.22% | 17.53% |
Margin Comparison
Operating Margin
32.7%
Net Profit Margin
37.9%
Alphabet Inc. Net Profit Margin Formula & Definition
Net Profit Margin = Net Income / Revenue
Net profit margin is the percentage of revenue that becomes net income after all expenses, taxes, and interest.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
Alphabet Inc. Net Profit Margin FAQ
- What is the net profit margin for Alphabet Inc. (GOOG)?
- The net profit margin for GOOG stock is 37.91%.
- Is Alphabet Inc.'s net profit margin high or low?
- Alphabet Inc.'s net profit margin of 37.91% is 44% above its 5-year average of 26.36%, near the high end of its 5-year range (21.20%–32.80%).
- What is the TTM average net profit margin for Alphabet Inc. (GOOG)?
- The TTM average net profit margin for GOOG stock is 30.70%.
- What is the 3Y average net profit margin for Alphabet Inc. (GOOG)?
- The 3Y average net profit margin for GOOG stock is 26.65%.
- What is the 5Y average net profit margin for Alphabet Inc. (GOOG)?
- The 5Y average net profit margin for GOOG stock is 26.36%.
- What is the 10Y average net profit margin for Alphabet Inc. (GOOG)?
- The 10Y average net profit margin for GOOG stock is 23.33%.
- What is the 15Y average net profit margin for Alphabet Inc. (GOOG)?
- The 15Y average net profit margin for GOOG stock is 23.69%.
- What is the 20Y average net profit margin for Alphabet Inc. (GOOG)?
- The 20Y average net profit margin for GOOG stock is 24.01%.
Alphabet Inc. Net Profit Margin History
| DATE | NET PROFIT MARGIN |
|---|---|
| 2025-12-31 | 32.80% |
| 2024-12-31 | 28.60% |
| 2023-12-31 | 24.01% |
| 2022-12-31 | 21.20% |
| 2021-12-31 | 29.51% |
| 2020-12-31 | 22.06% |
| 2019-12-31 | 21.22% |
| 2018-12-31 | 22.46% |
| 2017-12-31 | 11.42% |
| 2016-12-31 | 21.58% |
| 2015-12-31 | 21.80% |
| 2014-12-31 | 21.42% |
| 2013-12-31 | 22.93% |
| 2012-12-31 | 23.32% |
| 2011-12-31 | 25.69% |
| 2010-12-31 | 29.01% |
| 2009-12-31 | 27.57% |
| 2008-12-31 | 19.39% |
| 2007-12-31 | 25.33% |
| 2006-12-31 | 29.02% |
| 2005-12-31 | 23.87% |
| 2004-12-31 | 12.51% |
| 2003-12-31 | 7.21% |
| 2002-12-31 | 22.67% |
| 2001-12-31 | 8.08% |
| 2000-12-31 | -76.88% |
| 1999-12-31 | 0.00% |
Related Metrics
About Alphabet Inc.
Alphabet Inc. operates globally, providing a wide array of products and digital platforms to customers across the United States, Europe, the Middle East, Africa, the Asia-Pacific region, Canada, and Latin America. The company's business is organized into three primary segments: Google Services, Google Cloud, and Other Bets. The Google Services division delivers a broad spectrum of consumer-facing offerings, which include its advertising products, the Android operating system, Chrome browser, various hardware devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search functionality, and YouTube. This segment also generates revenue through the sale of applications, in-app purchases, and digital content via Google Play and YouTube, alongside device sales and consumer subscriptions for YouTube services. Conversely, the Google Cloud segment furnishes enterprise-grade solutions such as infrastructure, cybersecurity, database management, analytics, artificial intelligence, and other professional services. This encompasses the Google Workspace suite, a collection of cloud-native communication and collaboration tools for businesses, including Gmail, Docs, Drive, Calendar, and Meet, among other offerings tailored for corporate clients. The Other Bets segment is dedicated to developing nascent ventures, particularly those focused on healthcare-related and internet services. Established in 1998, Alphabet Inc. maintains its corporate headquarters in Mountain View, California.
- Sector
- Communication Services
- Industry
- Internet Content & Information
- CEO
- Sundar Pichai