Alphabet Inc.(GOOG)
Internet Content & Information · Mountain View, CA
$341.13-0.30 (-0.09%)
Delayed quote: Sep 16, 2026, 1:55 PM EDT
Internet Content & Information · Mountain View, CA
Delayed quote: Sep 16, 2026, 1:55 PM EDT
Basis: Trailing twelve months (TTM). Source: stored company filings and market data; unavailable inputs remain N/A.
Is the gross margin high or low?
The gross margin of 60.90% is in line with its 5-year average of 57.86%, near the high end of its 5-year range (53.53%–62.45%).
0.50% above its 12-month average of 60.60%.
Reported quarterly gross margin; no daily interpolation. Q2 FY2026 (2026-06-30): 61.65%.
GROSS MARGIN
60.90%
GROSS MARGIN AVG TTM
60.60%
GROSS MARGIN AVG 3Y
58.62%
GROSS MARGIN AVG 5Y
57.86%
GROSS MARGIN AVG 10Y
57.39%
GROSS MARGIN AVG 15Y
58.72%
GROSS MARGIN AVG 20Y
59.48%
CURRENT VS TTM AVG
+0.50%
CURRENT VS 3Y AVG
+3.89%
CURRENT VS 5Y AVG
+5.25%
CURRENT VS 10Y AVG
+6.11%
CURRENT VS 15Y AVG
+3.71%
CURRENT VS 20Y AVG
+2.39%
SECTOR MEDIAN · COMMUNICATION SERVICES
56.27%
median of 30 covered companies
CURRENT VS SECTOR MEDIAN
+8.22%
vs the sector median at left
Market Cap
$3.66T
Gross Margin
67.94%
TTM Avg
68.38%
3Y Avg
68.86%
5Y Avg
68.80%
Market Cap
$1.72T
Gross Margin
81.75%
TTM Avg
81.84%
3Y Avg
80.70%
5Y Avg
80.69%
| NAME | MARKET CAP | GROSS MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| Alphabet Inc. (GOOG) | $4.14T | 60.90% | 60.60% | 58.62% | 57.86% |
| Apple Inc. (AAPL)vs › | $4.89T | 48.65% | 46.56% | 45.75% | 44.47% |
| Microsoft Corporation (MSFT)vs › | $3.66T | 67.94% | 68.38% | 68.86% | 68.80% |
| Meta Platforms, Inc. (META)vs › | $1.72T | 81.75% | 81.84% | 80.70% | 80.69% |
| Amazon.com, Inc. (AMZN)vs › | $2.66T | 50.77% | 49.57% | 47.48% | 45.25% |
| Netflix, Inc. (NFLX)vs › | $321.31B | 49.12% | 47.28% | 43.87% | 42.66% |
Gross Margin
60.9%
(Revenue - COGS) / Revenue
Gross Margin = Gross Profit / Revenue
Gross margin is the percentage of revenue remaining after the cost of goods sold, reflecting core product profitability.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
| DATE | GROSS MARGIN |
|---|---|
| 2026-06-30 | 61.65% |
| 2026-03-31 | 62.45% |
| 2025-12-31 | 59.79% |
| 2025-09-30 | 59.58% |
| 2025-06-30 | 59.51% |
| 2025-03-31 | 59.70% |
| 2024-12-31 | 57.90% |
| 2024-09-30 | 58.68% |
| 2024-06-30 | 58.10% |
| 2024-03-31 | 58.14% |
| 2023-12-31 | 56.47% |
| 2023-09-30 | 56.67% |
| 2023-06-30 | 57.22% |
| 2023-03-31 | 56.14% |
| 2022-12-31 | 53.53% |
| 2022-09-30 | 54.90% |
| 2022-06-30 | 56.80% |
| 2022-03-31 | 56.48% |
| 2021-12-31 | 56.21% |
| 2021-09-30 | 57.58% |
| 2021-06-30 | 57.62% |
| 2021-03-31 | 56.43% |
| 2020-12-31 | 54.16% |
| 2020-09-30 | 54.27% |
| 2020-06-30 | 51.55% |
| 2020-03-31 | 53.88% |
| 2019-12-31 | 54.38% |
| 2019-09-30 | 56.62% |
| 2019-06-30 | 55.59% |
| 2019-03-31 | 55.94% |
| 2018-12-31 | 54.38% |
| 2018-09-30 | 57.67% |
| 2018-06-30 | 57.49% |
| 2018-03-31 | 56.76% |
| 2017-12-31 | 55.86% |
| 2017-09-30 | 59.86% |
| 2017-06-30 | 60.12% |
| 2017-03-31 | 60.42% |
| 2016-12-31 | 59.10% |
| 2016-09-30 | 61.25% |
| 2016-06-30 | 62.19% |
| 2016-03-31 | 62.25% |
| 2015-12-31 | 61.61% |
| 2015-09-30 | 62.32% |
| 2015-06-30 | 62.86% |
| 2015-03-31 | 63.17% |
| 2014-12-31 | 61.77% |
| 2014-09-30 | 59.48% |
| 2014-06-30 | 61.68% |
| 2014-03-31 | 61.34% |
| 2013-12-31 | 55.88% |
| 2013-09-30 | 60.67% |
| 2013-06-30 | 60.36% |
| 2013-03-31 | 60.34% |
| 2012-12-31 | 60.06% |
| 2012-09-30 | 55.24% |
| 2012-06-30 | 60.39% |
| 2012-03-31 | 64.41% |
| 2011-12-31 | 65.01% |
| 2011-09-30 | 65.25% |
| 2011-06-30 | 64.86% |
| 2011-03-31 | 65.76% |
| 2010-12-31 | 65.09% |
| 2010-09-30 | 64.97% |
| 2010-06-30 | 63.83% |
| 2010-03-31 | 63.81% |
| 2009-12-31 | 63.91% |
| 2009-09-30 | 62.56% |
| 2009-06-30 | 61.83% |
| 2009-03-31 | 61.84% |
| 2008-12-31 | 61.59% |
| 2008-09-30 | 60.78% |
| 2008-06-30 | 59.99% |
| 2008-03-31 | 59.30% |
| 2007-12-31 | 59.48% |
| 2007-09-30 | 60.71% |
| 2007-06-30 | 59.70% |
| 2007-03-31 | 59.87% |
| 2006-12-31 | 59.97% |
| 2006-09-30 | 61.01% |
| 2006-06-30 | 59.73% |
| 2006-03-31 | 59.88% |
| 2005-12-31 | 59.60% |
| 2005-09-30 | 58.49% |
| 2005-06-30 | 56.87% |
| 2005-03-31 | 56.48% |
| 2004-12-31 | 56.01% |
| 2004-09-30 | 55.07% |
| 2004-06-30 | 53.39% |
| 2004-03-31 | 51.60% |
| 2003-12-31 | 50.39% |
| 2003-09-30 | 56.09% |
| 2003-06-30 | 62.27% |
| 2003-03-31 | 64.26% |
| 2002-12-31 | 64.89% |
| 2002-09-30 | 69.47% |