Basis: Trailing twelve months (TTM). Source: stored company filings and market data; unavailable inputs remain N/A.
Is the gross margin high or low?
The gross margin of 53.96% is in line with its 5-year average of 54.04%, around the middle of its 5-year range (51.96%–55.92%).
0.40% below its 12-month average of 54.18%.
Reported quarterly gross margin; no daily interpolation.
GROSS MARGIN
53.96%
GROSS MARGIN AVG TTM
54.18%
GROSS MARGIN AVG 3Y
54.42%
GROSS MARGIN AVG 5Y
54.04%
GROSS MARGIN AVG 10Y
54.42%
GROSS MARGIN AVG 15Y
54.12%
GROSS MARGIN AVG 20Y
54.07%
CURRENT VS TTM AVG
-0.40%
CURRENT VS 3Y AVG
-0.85%
CURRENT VS 5Y AVG
-0.15%
CURRENT VS 10Y AVG
-0.84%
CURRENT VS 15Y AVG
-0.30%
CURRENT VS 20Y AVG
-0.20%
SECTOR MEDIAN · CONSUMER DEFENSIVE
37.93%
median of 52 covered companies
CURRENT VS SECTOR MEDIAN
+42.26%
vs the sector median at left
Market Cap
$157.02B
Gross Margin
55.93%
TTM Avg
55.59%
3Y Avg
54.88%
5Y Avg
55.85%
Market Cap
$118.95B
Gross Margin
83.50%
TTM Avg
83.17%
3Y Avg
82.76%
5Y Avg
82.65%
Market Cap
$287.92B
Gross Margin
67.51%
TTM Avg
65.97%
3Y Avg
64.84%
5Y Avg
65.68%
Market Cap
$84.40B
Gross Margin
55.55%
TTM Avg
54.95%
3Y Avg
53.33%
5Y Avg
54.78%
Market Cap
$78.66B
Gross Margin
31.15%
TTM Avg
33.75%
3Y Avg
35.41%
5Y Avg
36.69%
| NAME | MARKET CAP | GROSS MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| PepsiCo, Inc. (PEP) | $189.12B | 53.96% | 54.18% | 54.42% | 54.04% |
| Anheuser-Busch InBev SA/NV (BUD)vs › | $157.02B | 55.93% | 55.59% | 54.88% | 55.85% |
| Nestlé S.A. (NSRGY)vs › | $254.29B | 45.59% | 46.27% | 45.96% | 46.80% |
| British American Tobacco p.l.c. (BTI)vs › | $118.95B | 83.50% | 83.17% | 82.76% | 82.65% |
| Altria Group, Inc. (MO)vs › | $113.83B | 70.99% | 71.24% | 70.25% | 68.30% |
| Philip Morris International Inc. (PM)vs › | $287.92B | 67.51% | 65.97% | 64.84% | 65.68% |
| Monster Beverage Corporation (MNST)vs › | $84.40B | 55.55% | 54.95% | 53.33% | 54.78% |
| Mondelez International, Inc. (MDLZ)vs › | $78.66B | 31.15% | 33.75% | 35.41% | 36.69% |
| Target Corporation (TGT)vs › | $73.90B | 29.30% | 28.07% | 27.89% | 27.51% |
| Colgate-Palmolive Company (CL)vs › | $70.74B | 60.42% | 60.17% | 58.66% | 59.01% |
Gross Margin
54.0%
(Revenue - COGS) / Revenue
Gross Margin = Gross Profit / Revenue
Gross margin is the percentage of revenue remaining after the cost of goods sold, reflecting core product profitability.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
| DATE | GROSS MARGIN |
|---|---|
| 2026-06-13 | 54.22% |
| 2026-03-21 | 55.19% |
| 2025-12-27 | 53.23% |
| 2025-09-06 | 53.57% |
| 2025-06-14 | 54.66% |
| 2025-03-22 | 55.77% |
| 2024-12-31 | 52.56% |
| 2024-09-07 | 55.42% |
| 2024-06-15 | 55.92% |
| 2024-03-23 | 54.81% |
| 2023-12-31 | 52.97% |
| 2023-09-09 | 54.48% |
| 2023-06-17 | 54.66% |
| 2023-03-25 | 55.24% |
| 2022-12-31 | 52.06% |
| 2022-09-03 | 53.08% |
| 2022-06-11 | 53.45% |
| 2022-03-19 | 54.12% |
| 2021-12-31 | 51.96% |
| 2021-09-04 | 53.47% |
| 2021-06-12 | 53.79% |
| 2021-03-20 | 54.99% |
| 2020-12-31 | 53.57% |
| 2020-09-05 | 54.92% |
| 2020-06-13 | 55.55% |
| 2020-03-21 | 55.86% |
| 2019-12-31 | 54.72% |
| 2019-09-07 | 55.24% |
| 2019-06-15 | 54.99% |
| 2019-03-23 | 55.85% |
| 2018-12-31 | 54.23% |
| 2018-09-08 | 54.34% |
| 2018-06-16 | 54.86% |
| 2018-03-24 | 54.98% |
| 2017-12-31 | 53.51% |
| 2017-09-09 | 54.63% |
| 2017-06-17 | 55.07% |
| 2017-03-25 | 56.10% |
| 2016-12-31 | 54.17% |
| 2016-09-03 | 54.55% |
| 2016-06-11 | 55.63% |
| 2016-03-19 | 56.58% |
| 2015-12-31 | 54.91% |
| 2015-09-05 | 54.14% |
| 2015-06-13 | 54.46% |
| 2015-03-21 | 54.96% |
| 2014-12-31 | 53.06% |
| 2014-09-06 | 53.57% |
| 2014-06-14 | 53.96% |
| 2014-03-22 | 54.47% |
| 2013-12-31 | 52.46% |
| 2013-09-07 | 53.01% |
| 2013-06-15 | 53.01% |
| 2013-03-23 | 53.63% |
| 2012-12-31 | 51.62% |
| 2012-09-08 | 52.96% |
| 2012-06-16 | 51.91% |
| 2012-03-24 | 52.62% |
| 2011-12-31 | 51.73% |
| 2011-09-03 | 51.93% |
| 2011-06-11 | 52.68% |
| 2011-03-19 | 54.37% |
| 2010-12-31 | 53.96% |
| 2010-09-04 | 54.83% |
| 2010-06-12 | 54.43% |
| 2010-03-20 | 52.36% |
| 2009-12-31 | 52.67% |
| 2009-09-05 | 53.24% |
| 2009-06-13 | 53.92% |
| 2009-03-21 | 54.69% |
| 2008-12-31 | 51.52% |
| 2008-09-06 | 53.15% |
| 2008-06-14 | 53.60% |
| 2008-03-22 | 53.99% |
| 2007-12-31 | 53.15% |
| 2007-09-08 | 54.51% |
| 2007-06-16 | 54.80% |
| 2007-03-24 | 55.31% |
| 2006-12-31 | 54.31% |
| 2006-09-09 | 55.03% |
| 2006-06-17 | 55.68% |
| 2006-03-25 | 55.92% |
| 2005-12-31 | 61.16% |
| 2005-09-03 | 57.05% |
| 2005-06-11 | 56.94% |
| 2005-03-19 | 56.42% |
| 2004-12-31 | 53.63% |
| 2004-09-04 | 54.53% |
| 2004-06-12 | 54.55% |
| 2004-03-20 | 54.15% |
| 2003-12-31 | 53.71% |
| 2003-09-30 | 54.38% |
| 2003-06-14 | 54.24% |
| 2003-03-22 | 54.18% |
| 2002-12-31 | 53.60% |
| 2002-09-07 | 54.40% |
