Gross Margin: 68.06%
Is the gross margin high or low?
The gross margin of 68.06% is in line with its 5-year average of 65.73%, near the high end of its 5-year range (62.13%–69.78%).
As of Sunday, June 28, 2026. 1.12% above its 12-month average of 67.31%.
PM Gross Margin
Reported quarterly gross margin; no daily interpolation.
PM Average Gross Margin Chart
PM Current vs Average Gross Margin Chart
PM Gross Margin Metrics
GROSS MARGIN
68.06%
GROSS MARGIN AVG TTM
67.31%
GROSS MARGIN AVG 3Y
65.35%
GROSS MARGIN AVG 5Y
65.73%
GROSS MARGIN AVG 10Y
65.23%
GROSS MARGIN AVG 15Y
65.43%
GROSS MARGIN AVG 20Y
65.08%
CURRENT VS TTM AVG
+1.12%
CURRENT VS 3Y AVG
+4.14%
CURRENT VS 5Y AVG
+3.54%
CURRENT VS 10Y AVG
+4.33%
CURRENT VS 15Y AVG
+4.01%
CURRENT VS 20Y AVG
+4.58%
PM Competitors' Gross Margin
| NAME | MARKET CAP | GROSS MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| Philip Morris International Inc. (PM) | $281.74B | 68.06% | 67.31% | 65.35% | 65.73% |
| The Procter & Gamble Company (PG)vs › | $346.84B | 50.33% | 51.27% | 49.46% | 49.90% |
| The Coca-Cola Company (KO)vs › | $355.51B | 61.74% | 61.34% | 60.09% | 59.99% |
| PepsiCo, Inc. (PEP)vs › | $193.27B | 54.06% | 54.35% | 53.99% | 54.02% |
| Anheuser-Busch InBev SA/NV (BUD)vs › | $164.54B | 55.67% | 55.59% | 54.88% | 55.85% |
| Costco Wholesale Corporation (COST)vs › | $422.43B | 12.88% | 12.72% | 12.57% | 12.55% |
| Altria Group, Inc. (MO)vs › | $123.22B | 86.59% | 78.43% | 73.85% | 70.69% |
| Monster Beverage Corporation (MNST)vs › | $94.26B | 55.47% | 54.95% | 53.33% | 54.78% |
| Mondelez International, Inc. (MDLZ)vs › | $78.03B | 28.77% | 33.75% | 35.41% | 36.69% |
| Colgate-Palmolive Company (CL)vs › | $73.67B | 60.06% | 60.17% | 58.66% | 59.01% |
Gross Margin Analysis
Gross Margin
68.1%
(Revenue - COGS) / Revenue
Gross Margin Formula & Definition
Gross Margin = Gross Profit / Revenue
Gross margin is the percentage of revenue remaining after the cost of goods sold, reflecting core product profitability.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
Gross Margin FAQ
- What is the gross margin for Philip Morris International Inc. (PM)?
- The gross margin for PM stock is 68.06%.
- Is Philip Morris International Inc.'s gross margin high or low?
- The gross margin of 68.06% is in line with its 5-year average of 65.73%, near the high end of its 5-year range (62.13%–69.78%).
- What is the TTM average gross margin for Philip Morris International Inc. (PM)?
- The TTM average gross margin for PM stock is 67.31%.
- What is the 3Y average gross margin for Philip Morris International Inc. (PM)?
- The 3Y average gross margin for PM stock is 65.35%.
- What is the 5Y average gross margin for Philip Morris International Inc. (PM)?
- The 5Y average gross margin for PM stock is 65.73%.
- What is the 10Y average gross margin for Philip Morris International Inc. (PM)?
- The 10Y average gross margin for PM stock is 65.23%.
- What is the 15Y average gross margin for Philip Morris International Inc. (PM)?
- The 15Y average gross margin for PM stock is 65.43%.
- What is the 20Y average gross margin for Philip Morris International Inc. (PM)?
- The 20Y average gross margin for PM stock is 65.08%.
PM Gross Margin History
| DATE | GROSS MARGIN |
|---|---|
| 2026-03-31 | 68.06% |
| 2025-12-31 | 65.64% |
| 2025-09-30 | 67.85% |
| 2025-06-30 | 67.66% |
| 2025-03-31 | 67.32% |
| 2024-12-31 | 64.73% |
| 2024-09-30 | 66.04% |
| 2024-06-30 | 64.67% |
| 2024-03-31 | 63.66% |
| 2023-12-31 | 62.13% |
| 2023-09-30 | 65.50% |
| 2023-06-30 | 64.00% |
| 2023-03-31 | 62.34% |
| 2022-12-31 | 62.18% |
| 2022-09-30 | 63.46% |
| 2022-06-30 | 66.19% |
| 2022-03-31 | 66.67% |
| 2021-12-31 | 65.36% |
| 2021-09-30 | 68.04% |
| 2021-06-30 | 69.02% |
| 2021-03-31 | 69.78% |
| 2020-12-31 | 65.45% |
| 2020-09-30 | 67.55% |
| 2020-06-30 | 67.24% |
| 2020-03-31 | 66.42% |
| 2019-12-31 | 63.98% |
| 2019-09-30 | 65.91% |
| 2019-06-30 | 65.39% |
| 2019-03-31 | 63.49% |
| 2018-12-31 | 62.92% |
| 2018-09-30 | 65.11% |
| 2018-06-30 | 64.48% |
| 2018-03-31 | 62.08% |
| 2017-12-31 | 63.82% |
| 2017-09-30 | 63.40% |
| 2017-06-30 | 63.58% |
| 2017-03-31 | 64.10% |
| 2016-12-31 | 64.15% |
| 2016-09-30 | 65.17% |
| 2016-06-30 | 64.45% |
| 2016-03-31 | 65.54% |
| 2015-12-31 | 62.84% |
| 2015-09-30 | 65.60% |
| 2015-06-30 | 65.33% |
| 2015-03-31 | 66.31% |
| 2014-12-31 | 63.43% |
| 2014-09-30 | 65.20% |
| 2014-06-30 | 65.42% |
| 2014-03-31 | 65.68% |
| 2013-12-31 | 66.59% |
| 2013-09-30 | 66.97% |
| 2013-06-30 | 65.88% |
| 2013-03-31 | 67.18% |
| 2012-12-31 | 66.02% |
| 2012-09-30 | 67.37% |
| 2012-06-30 | 67.17% |
| 2012-03-31 | 67.21% |
| 2011-12-31 | 64.91% |
| 2011-09-30 | 65.95% |
| 2011-06-30 | 65.62% |
| 2011-03-31 | 66.21% |
| 2010-12-31 | 64.46% |
| 2010-09-30 | 65.38% |
| 2010-06-30 | 63.89% |
| 2010-03-31 | 63.49% |
| 2009-12-31 | 62.10% |
| 2009-09-30 | 64.78% |
| 2009-06-30 | 64.38% |
| 2009-03-31 | 64.78% |
| 2008-12-31 | 63.49% |
| 2008-09-30 | 64.32% |
| 2008-06-30 | 63.30% |
| 2008-03-31 | 68.08% |
| 2007-12-31 | 61.33% |
| 2007-09-30 | 62.32% |
| 2007-06-30 | 61.54% |
| 2007-03-31 | 61.78% |
| 2006-12-31 | -78.21% |
| 2006-09-30 | 100.00% |
| 2006-06-30 | 100.00% |
| 2006-03-31 | 100.00% |
| 2001-09-30 | 68.04% |
| 2001-08-01 | 0.00% |
Related Metrics
About Philip Morris International Inc.
Philip Morris International Inc. functions as a prominent tobacco enterprise, actively working toward a smoke-free future. The company is strategically diversifying its long-term product range to incorporate items beyond traditional tobacco and nicotine. Its primary business involves both conventional cigarettes and an expanding array of smoke-free alternatives, such as innovative heat-not-burn devices, vapor products, and oral nicotine solutions. These offerings are distributed in markets worldwide, with the exception of the United States. The smoke-free portfolio includes brands like HEETS (encompassing Creations, Dimensions, Marlboro variants), Parliament HeatSticks, and TEREA, in addition to KT&G-licensed brands Fiit and Miix. For conventional cigarettes, the company sells internationally recognized brands such as Marlboro, Parliament, Bond Street, Chesterfield, L&M, Lark, and Philip Morris. Regionally, it also owns major cigarette brands like Dji Sam Soe, Sampoerna A, and Sampoerna U in Indonesia, and Fortune and Jackpot in the Philippines. PMI's smoke-free innovations are currently available across 71 global markets. Established in 1987, Philip Morris International Inc. is headquartered in New York, New York.
- Sector
- Consumer Defensive
- Industry
- Tobacco
- CEO
- Jacek Olczak