Altria Group, Inc. (MO) Gross Margin: 67.84%
Is Altria Group, Inc.’s gross margin high or low?
Altria Group, Inc.'s gross margin of 67.84% is in line with its 5-year average of 70.69%, near the low end of its 5-year range (62.49%–86.59%).
As of Wednesday, June 17, 2026. 13.50% below its 12-month average of 78.43%.
MO Gross Margin Chart
MO Average Gross Margin Chart
MO Current vs Average Gross Margin Chart
MO Gross Margin Metrics
GROSS MARGIN
67.84%
GROSS MARGIN AVG TTM
78.43%
GROSS MARGIN AVG 3Y
73.85%
GROSS MARGIN AVG 5Y
70.69%
GROSS MARGIN AVG 10Y
66.45%
GROSS MARGIN AVG 15Y
61.53%
GROSS MARGIN AVG 20Y
59.13%
CURRENT VS TTM AVG
-13.50%
CURRENT VS 3Y AVG
-8.14%
CURRENT VS 5Y AVG
-4.04%
CURRENT VS 10Y AVG
+2.09%
CURRENT VS 15Y AVG
+10.25%
CURRENT VS 20Y AVG
+14.72%
MO Competitors' Gross Margin
| NAME | MARKET CAP | GROSS MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| Altria Group, Inc. (MO) | $116.02B | 67.84% | 78.43% | 73.85% | 70.69% |
| Monster Beverage Corporation (MNST)vs › | $90.70B | 55.47% | 54.95% | 53.33% | 54.78% |
| Anheuser-Busch InBev SA/NV (BUD)vs › | $159.33B | 55.67% | 55.59% | 54.88% | 55.85% |
| Colgate-Palmolive Company (CL)vs › | $72.55B | 60.06% | 60.17% | 58.66% | 59.01% |
| Target Corporation (TGT)vs › | $59.87B | 28.14% | 28.07% | 27.89% | 27.51% |
| Keurig Dr Pepper Inc. (KDP)vs › | $43.54B | 53.78% | 54.88% | 54.10% | 54.54% |
| The Kroger Co. (KR)vs › | $39.54B | 23.30% | 23.00% | 22.75% | 22.34% |
| Sysco Corporation (SYY)vs › | $37.99B | 18.54% | 18.46% | 18.29% | 18.28% |
| The Hershey Company (HSY)vs › | $37.02B | 34.76% | 40.30% | 42.13% | 43.18% |
| PepsiCo, Inc. (PEP)vs › | $196.88B | 54.06% | 54.35% | 53.99% | 54.02% |
Gross Margin Analysis
Gross Margin
67.8%
(Revenue - COGS) / Revenue
Altria Group, Inc. Gross Margin Formula & Definition
Gross Margin = Gross Profit / Revenue
Gross margin is the percentage of revenue remaining after the cost of goods sold, reflecting core product profitability.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
Altria Group, Inc. Gross Margin FAQ
- What is the gross margin for Altria Group, Inc. (MO)?
- The gross margin for MO stock is 67.84%.
- Is Altria Group, Inc.'s gross margin high or low?
- Altria Group, Inc.'s gross margin of 67.84% is in line with its 5-year average of 70.69%, near the low end of its 5-year range (62.49%–86.59%).
- What is the TTM average gross margin for Altria Group, Inc. (MO)?
- The TTM average gross margin for MO stock is 78.43%.
- What is the 3Y average gross margin for Altria Group, Inc. (MO)?
- The 3Y average gross margin for MO stock is 73.85%.
- What is the 5Y average gross margin for Altria Group, Inc. (MO)?
- The 5Y average gross margin for MO stock is 70.69%.
- What is the 10Y average gross margin for Altria Group, Inc. (MO)?
- The 10Y average gross margin for MO stock is 66.45%.
- What is the 15Y average gross margin for Altria Group, Inc. (MO)?
- The 15Y average gross margin for MO stock is 61.53%.
- What is the 20Y average gross margin for Altria Group, Inc. (MO)?
- The 20Y average gross margin for MO stock is 59.13%.
Altria Group, Inc. Gross Margin History
| DATE | GROSS MARGIN |
|---|---|
| 2025-12-31 | 86.59% |
| 2024-12-31 | 70.27% |
| 2023-12-31 | 69.67% |
| 2022-12-31 | 68.86% |
| 2021-12-31 | 66.28% |
| 2020-12-31 | 62.49% |
| 2019-12-31 | 64.21% |
| 2018-12-31 | 62.43% |
| 2017-12-31 | 61.37% |
| 2016-12-31 | 59.84% |
| 2015-12-31 | 58.95% |
| 2014-12-31 | 56.62% |
| 2013-12-31 | 59.20% |
| 2012-12-31 | 54.65% |
| 2011-12-31 | 53.79% |
| 2010-12-31 | 54.39% |
| 2009-12-31 | 52.51% |
| 2008-12-31 | 48.17% |
| 2007-12-31 | 48.55% |
| 2006-12-31 | 51.31% |
| 2005-12-31 | 31.20% |
| 2004-12-31 | 47.07% |
| 2003-12-31 | 47.73% |
| 2002-12-31 | 47.50% |
| 2001-12-31 | 46.76% |
| 2000-12-31 | 47.21% |
| 1999-12-31 | 53.94% |
| 1998-12-31 | 55.52% |
| 1997-12-31 | 54.42% |
| 1996-12-31 | 53.32% |
Related Metrics
About Altria Group, Inc.
Operating across the United States through its subsidiaries, Altria Group, Inc. is a prominent manufacturer and marketer of both combustible and oral tobacco items. Its portfolio features cigarettes, primarily under the iconic Marlboro brand, alongside cigars and pipe tobacco mainly offered as Black & Mild. The enterprise further provides an assortment of moist smokeless tobacco products, including Copenhagen, Skoal, Red Seal, and Husky, in addition to its on! brand of oral nicotine pouches. Altria distributes its merchandise chiefly to wholesale partners, such as independent distributors, and directly to substantial retail organizations, including major chain stores. The corporation, founded in 1822, maintains its principal offices in Richmond, Virginia.
- Sector
- Consumer Defensive
- Industry
- Tobacco
- CEO
- William F. Gifford Jr.