On trailing earnings, MO is cheaper: CL trades at a 34.75 P/E and MO at 15.05.

Which has grown faster, CL or MO?

Over the past five years, CL grew revenue faster — CL at a 4.46% CAGR versus MO at 1.08%.

Does CL or MO pay a bigger dividend?

CL yields 2.34% and MO yields 5.84% based on trailing dividends and the latest price.

Is CL or MO more profitable?

MO runs the higher net margin — CL at 10.04% versus MO at 36.91%.

Which has been the better investment, CL or MO?

Over the past 10-year, MO delivered the higher annualized total return — CL at 4.61% versus MO at 7.92%. Past performance doesn't predict future results.

Colgate-Palmolive Company (CL) vs Altria Group, Inc. (MO)

MO leads on 11 of 15 compared metrics.

A side-by-side comparison of Colgate-Palmolive Company and Altria Group, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Colgate-Palmolive Company

$71.58B

$89.45Consumer Defensive

Altria Group, Inc.

$120.13B

$71.94Consumer Defensive

Total return — CL vs MO

growth of $100 · last 30y

CL +774.4%MO +106.8%CL compounded faster

CL MO

CL vs MO: by the numbers

•MO is the larger company ($120.13B vs $71.58B market cap).
•MO trades at the lower earnings multiple (15.05 vs 34.75 P/E).
•MO converts more revenue to profit (36.91% vs 10.04% net margin).
•CL grew revenue faster over the past five years (4.46% vs 1.08% CAGR).
•MO pays the higher dividend yield (5.84% vs 2.34%).

Which is better, CL or MO?

Metric tally: CL 4 · MO 11

It depends on what you're optimizing for:

ValueMO(lower P/E)

GrowthCL(faster 5Y revenue CAGR)

IncomeMO(higher dividend yield)

QualityMO(higher ROIC)

Valuation

Metric	CL	MO
P/E ratio	34.75	15.05●
Forward P/E	22.22	12.23●
P/S ratio	3.46●	5.52
P/B ratio	496.66	—
PEG ratio	—	1.32
EV / EBITDA	21.17	11.93●
FCF yield	5.23%	7.16%●

Profitability

Metric	CL	MO
Gross margin	60.06%	67.84%●
Operating margin	21.21%	50.73%●
Net margin	10.04%	36.91%●
ROE	1439.31%●	-198.37%
ROIC	30.34%	42.95%●

Dividends

Metric	CL	MO
Dividend yield	2.34%	5.84%●
Payout ratio	79.17%	102.19%

Growth (annualized)

Metric	CL	MO
Revenue CAGR (5Y)	4.46%●	1.08%
EPS CAGR (5Y)	-3.47%	11.36%●
FCF CAGR (5Y)	3.88%●	1.28%
Total return CAGR (5Y)	3.78%	16.42%●

Frequently asked

Which is better, CL or MO?: It depends on your goal. value: MO (lower P/E); growth: CL (faster 5Y revenue CAGR); income: MO (higher dividend yield); quality: MO (higher ROIC). Across all compared metrics, MO leads 11 to 4.
Is CL or MO cheaper?: On trailing earnings, MO is cheaper: CL trades at a 34.75 P/E and MO at 15.05.
Which has grown faster, CL or MO?: Over the past five years, CL grew revenue faster — CL at a 4.46% CAGR versus MO at 1.08%.
Does CL or MO pay a bigger dividend?: CL yields 2.34% and MO yields 5.84% based on trailing dividends and the latest price.
Is CL or MO more profitable?: MO runs the higher net margin — CL at 10.04% versus MO at 36.91%.
Which has been the better investment, CL or MO?: Over the past 10-year, MO delivered the higher annualized total return — CL at 4.61% versus MO at 7.92%. Past performance doesn't predict future results.

Go deeper

Full CL analysis Full MO analysis Interactive comparison tool

Dig into the metrics

Colgate-Palmolive P/E ratio Altria P/E ratio Colgate-Palmolive dividend yield Altria dividend yield Colgate-Palmolive ROE Altria ROE Colgate-Palmolive operating margin Altria operating margin Colgate-Palmolive revenue growth Altria revenue growth Colgate-Palmolive free cash flow Altria free cash flow

Colgate-Palmolive & Altria appear in these rankings

Highest Dividend Yield Stocks Dividend Aristocrats Highest ROE Stocks Highest ROIC Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.