Basis: Latest reported fiscal quarter. Source: stored company filings and market data; unavailable inputs remain N/A.
Is the gross margin high or low?
The gross margin of 59.07% is 27% below its 5-year average of 80.50%, near the low end of its 5-year range (59.07%–83.59%).
As of the fiscal period ended Tuesday, June 30, 2026. 21.62% below its 12-month average of 75.36%.
Reported quarterly gross margin; no daily interpolation.
GROSS MARGIN
59.07%
GROSS MARGIN AVG TTM
75.36%
GROSS MARGIN AVG 3Y
79.42%
GROSS MARGIN AVG 5Y
80.50%
GROSS MARGIN AVG 10Y
82.52%
GROSS MARGIN AVG 15Y
79.86%
GROSS MARGIN AVG 20Y
77.12%
CURRENT VS TTM AVG
-21.62%
CURRENT VS 3Y AVG
-25.62%
CURRENT VS 5Y AVG
-26.62%
CURRENT VS 10Y AVG
-28.42%
CURRENT VS 15Y AVG
-26.04%
CURRENT VS 20Y AVG
-23.41%
SECTOR MEDIAN · CONSUMER DEFENSIVE
36.22%
median of 47 covered companies
CURRENT VS SECTOR MEDIAN
+63.08%
vs the sector median at left
British American Tobacco p.l.c.
Market Cap
$121.24B
Gross Margin
59.07%
TTM Avg
75.36%
3Y Avg
79.42%
5Y Avg
80.50%
Market Cap
$93.48B
Gross Margin
55.55%
TTM Avg
54.95%
3Y Avg
53.33%
5Y Avg
54.78%
Market Cap
$155.43B
Gross Margin
55.93%
TTM Avg
55.59%
3Y Avg
54.88%
5Y Avg
55.85%
Market Cap
$82.26B
Gross Margin
31.15%
TTM Avg
33.75%
3Y Avg
35.41%
5Y Avg
36.69%
Market Cap
$72.88B
Gross Margin
60.42%
TTM Avg
60.17%
3Y Avg
58.66%
5Y Avg
59.01%
Market Cap
$47.87B
Gross Margin
35.58%
TTM Avg
35.61%
3Y Avg
36.01%
5Y Avg
36.15%
| NAME | MARKET CAP | GROSS MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| British American Tobacco p.l.c. (BTI) | $121.24B | 59.07% | 75.36% | 79.42% | 80.50% |
| Altria Group, Inc. (MO)vs › | $110.35B | 70.99% | 71.24% | 70.25% | 68.30% |
| Monster Beverage Corporation (MNST)vs › | $93.48B | 55.55% | 54.95% | 53.33% | 54.78% |
| Anheuser-Busch InBev SA/NV (BUD)vs › | $155.43B | 55.93% | 55.59% | 54.88% | 55.85% |
| Mondelez International, Inc. (MDLZ)vs › | $82.26B | 31.15% | 33.75% | 35.41% | 36.69% |
| Target Corporation (TGT)vs › | $75.13B | 29.30% | 28.07% | 27.89% | 27.51% |
| Colgate-Palmolive Company (CL)vs › | $72.88B | 60.42% | 60.17% | 58.66% | 59.01% |
| Coca-Cola Europacific Partners PLC (CCEP)vs › | $47.87B | 35.58% | 35.61% | 36.01% | 36.15% |
| PepsiCo, Inc. (PEP)vs › | $195.99B | 53.96% | 54.35% | 53.99% | 54.02% |
| Keurig Dr Pepper Inc. (KDP)vs › | $43.59B | 49.39% | 54.88% | 54.10% | 54.54% |
Gross Margin
59.1%
(Revenue - COGS) / Revenue
Gross Margin = Gross Profit / Revenue
Gross margin is the percentage of revenue remaining after the cost of goods sold, reflecting core product profitability.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
| DATE | GROSS MARGIN |
|---|---|
| 2026-06-30 | 59.07% |
| 2025-12-31 | 83.42% |
| 2025-06-30 | 83.59% |
| 2024-12-31 | 83.20% |
| 2024-06-30 | 82.46% |
| 2023-12-31 | 80.88% |
| 2023-06-30 | 83.30% |
| 2022-12-31 | 82.07% |
| 2022-06-30 | 83.27% |
| 2021-12-31 | 81.70% |
| 2021-06-30 | 82.55% |
| 2020-12-31 | 81.87% |
| 2020-06-30 | 83.71% |
| 2019-12-31 | 82.51% |
| 2019-06-30 | 83.05% |
| 2018-12-31 | 82.34% |
| 2018-06-30 | 80.41% |
| 2017-12-31 | 74.53% |
| 2017-06-30 | 73.85% |
| 2016-12-31 | 71.71% |
| 2016-06-30 | 75.68% |
| 2015-12-31 | 76.51% |
| 2015-06-30 | 77.21% |
| 2014-12-31 | 78.15% |
| 2014-06-30 | 78.48% |
| 2013-12-31 | 78.85% |
| 2013-06-30 | 78.65% |
| 2012-12-31 | 78.20% |
| 2012-06-30 | 78.20% |
| 2011-12-31 | 77.75% |
| 2011-06-30 | 77.75% |
| 2010-12-31 | 75.09% |
| 2010-06-30 | 75.09% |
| 2009-12-31 | 72.21% |
| 2009-06-30 | 72.21% |
| 2008-12-31 | 71.62% |
| 2008-09-30 | 73.48% |
| 2008-06-30 | 71.67% |
| 2008-03-31 | 74.07% |
| 2007-12-31 | 72.36% |
| 2007-09-30 | 72.32% |
| 2007-06-30 | 71.20% |
| 2007-03-31 | 73.57% |
| 2006-12-31 | 72.00% |
| 2006-09-30 | 0.00% |
| 2006-06-30 | 68.50% |
| 2006-03-31 | 71.92% |
| 2005-12-31 | 70.95% |
| 2005-09-30 | 67.32% |
| 2005-06-30 | 73.87% |
| 2005-03-31 | 69.53% |
| 2004-12-31 | 100.00% |
| 2004-09-30 | 100.00% |
| 2004-06-30 | 100.00% |
| 2003-12-31 | 100.00% |
| 2003-09-30 | 100.00% |
| 2003-06-30 | 100.00% |
| 2003-03-31 | 100.00% |
| 2002-12-31 | 100.00% |
| 2002-09-30 | 100.00% |
| 2002-06-30 | 100.00% |
| 2002-03-31 | 100.00% |
| 2001-12-31 | 100.00% |
| 2001-09-30 | 100.00% |
| 2001-06-30 | 100.00% |
| 2001-03-31 | 100.00% |
| 2000-12-31 | 100.00% |
| 2000-09-30 | 100.00% |
| 2000-06-30 | 100.00% |
| 2000-03-31 | 100.00% |
| 1999-12-31 | 100.00% |
| 1999-06-30 | 100.00% |
| 1998-12-31 | 100.00% |
| 1998-06-30 | 100.00% |
| 1997-12-31 | 100.00% |
| 1997-06-30 | 100.00% |
| 1996-12-31 | 100.00% |
| 1996-06-30 | 100.00% |
| 1995-12-31 | 100.00% |
| 1995-06-30 | 100.00% |
