Which has the lower trailing P/E, BTI or DEO?

BTI has the lower trailing P/E: BTI trades at 13.61 and DEO at 26.91. P/E is one valuation measure and does not by itself establish which business is cheaper.

Does BTI or DEO pay a bigger dividend?

BTI yields 6.28% and DEO yields 3.95% based on trailing dividends and the latest price.

How have BTI and DEO total returns compared?

Over the past 10 years, BTI delivered 5.30% and DEO delivered -0.65% annualized total return. Past performance doesn't predict future results.

British American Tobacco p.l.c. (BTI) vs Diageo plc (DEO)

A side-by-side comparison of British American Tobacco p.l.c. and Diageo plc across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of October 6, 2026. Differences are shown without an overall score or investment verdict.

BTI

British American Tobacco p.l.c.

$114.06B

$52.88Consumer DefensiveDelayed quote: Oct 5, 2026, 4:00 PM EDT

DEO

Diageo plc

$46.68B

$83.97Consumer DefensiveDelayed quote: Oct 5, 2026, 4:00 PM EDT

Total return — BTI vs DEO

growth of $100 · dividends reinvested · last 10y

BTI +75.4% (+5.8%/yr)DEO -2.5% (-0.3%/yr)BTI compounded faster over this window

BTI DEO

BTI vs DEO: by the numbers

•BTI is the larger company ($114.06B vs $46.68B market cap).
•BTI trades at the lower trailing earnings multiple (13.61 vs 26.91 P/E), one valuation lens rather than an overall verdict.
•BTI pays the higher dividend yield (6.28% vs 3.95%).

Metrics side by side

Valuation

Metric	BTI	DEO
P/E ratio	13.61	26.91
PEG ratio	3.19	N/A
P/S ratio	3.30	2.38
P/B ratio	1.78	4.29
EV / EBITDA	9.83	10.69

Profitability

Metric	BTI	DEO
Gross margin	N/A	59.47%
Operating margin	N/A	28.36%
Net margin	N/A	8.84%
ROE	N/A	15.95%
ROIC	N/A	10.97%

Dividends

Metric	BTI	DEO
Dividend yield	6.28%	3.95%
Payout ratio	85.48%	106.38%

Growth (annualized)

Metric	BTI	DEO
Revenue CAGR (5Y)	N/A	2.17%
EPS CAGR (5Y)	4.31%	-13.13%
FCF CAGR (5Y)	-9.26%	-5.30%
Total return CAGR (5Y)	16.96%	-13.19%

Frequently asked

Which has the lower trailing P/E, BTI or DEO?: BTI has the lower trailing P/E: BTI trades at 13.61 and DEO at 26.91. P/E is one valuation measure and does not by itself establish which business is cheaper.
Does BTI or DEO pay a bigger dividend?: BTI yields 6.28% and DEO yields 3.95% based on trailing dividends and the latest price.
How have BTI and DEO total returns compared?: Over the past 10 years, BTI delivered 5.30% and DEO delivered -0.65% annualized total return. Past performance doesn't predict future results.

Go deeper

Full BTI analysis Full DEO analysis Interactive comparison tool

Dig into the metrics

British American Tobacco p.l.c. P/E ratio Diageo P/E ratio British American Tobacco p.l.c. dividend yield Diageo dividend yield British American Tobacco p.l.c. ROE Diageo ROE British American Tobacco p.l.c. operating margin Diageo operating margin British American Tobacco p.l.c. revenue growth Diageo revenue growth British American Tobacco p.l.c. free cash flow Diageo free cash flow

British American Tobacco p.l.c. & Diageo appear in these rankings

Highest Dividend Yield Stocks Lowest P/E Ratio Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified October 6, 2026.