Which has the lower trailing P/E, BTI or CL?

BTI has the lower trailing P/E: BTI trades at 13.61 and CL at 34.15. P/E is one valuation measure and does not by itself establish which business is cheaper.

Does BTI or CL pay a bigger dividend?

BTI yields 6.28% and CL yields 2.44% based on trailing dividends and the latest price.

How have BTI and CL total returns compared?

Over the past 10 years, BTI delivered 5.30% and CL delivered 4.11% annualized total return. Past performance doesn't predict future results.

British American Tobacco p.l.c. (BTI) vs Colgate-Palmolive Company (CL)

A side-by-side comparison of British American Tobacco p.l.c. and Colgate-Palmolive Company across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of October 6, 2026. Differences are shown without an overall score or investment verdict.

BTI

British American Tobacco p.l.c.

$114.06B

$52.88Consumer DefensiveDelayed quote: Oct 5, 2026, 4:00 PM EDT

Colgate-Palmolive Company

$68.97B

$86.19Consumer DefensiveDelayed quote: Oct 5, 2026, 4:00 PM EDT

Total return — BTI vs CL

growth of $100 · dividends reinvested · last 10y

BTI +75.4% (+5.8%/yr)CL +51.1% (+4.2%/yr)BTI compounded faster over this window

BTI CL

BTI vs CL: by the numbers

•BTI is the larger company ($114.06B vs $68.97B market cap).
•BTI trades at the lower trailing earnings multiple (13.61 vs 34.15 P/E), one valuation lens rather than an overall verdict.
•BTI pays the higher dividend yield (6.28% vs 2.44%).

Metrics side by side

Valuation

Metric	BTI	CL
P/E ratio	13.61	34.15
Forward P/E	N/A	22.30
PEG ratio	3.19	N/A
P/S ratio	3.30	3.28
P/B ratio	1.78	292.24
EV / EBITDA	9.83	15.13
FCF yield	N/A	5.59%

Profitability

Metric	BTI	CL
Gross margin	N/A	60.42%
Operating margin	N/A	20.65%
Net margin	N/A	9.68%
ROE	N/A	863.14%
ROIC	N/A	29.91%

Dividends

Metric	BTI	CL
Dividend yield	6.28%	2.44%
Payout ratio	85.48%	83.20%

Growth (annualized)

Metric	BTI	CL
Revenue CAGR (5Y)	N/A	4.26%
EPS CAGR (5Y)	4.31%	-3.47%
FCF CAGR (5Y)	-9.26%	7.70%
Total return CAGR (5Y)	16.96%	5.45%

Frequently asked

Which has the lower trailing P/E, BTI or CL?: BTI has the lower trailing P/E: BTI trades at 13.61 and CL at 34.15. P/E is one valuation measure and does not by itself establish which business is cheaper.
Does BTI or CL pay a bigger dividend?: BTI yields 6.28% and CL yields 2.44% based on trailing dividends and the latest price.
How have BTI and CL total returns compared?: Over the past 10 years, BTI delivered 5.30% and CL delivered 4.11% annualized total return. Past performance doesn't predict future results.

Go deeper

Full BTI analysis Full CL analysis Interactive comparison tool

Dig into the metrics

British American Tobacco p.l.c. P/E ratio Colgate-Palmolive P/E ratio British American Tobacco p.l.c. dividend yield Colgate-Palmolive dividend yield British American Tobacco p.l.c. ROE Colgate-Palmolive ROE British American Tobacco p.l.c. operating margin Colgate-Palmolive operating margin British American Tobacco p.l.c. revenue growth Colgate-Palmolive revenue growth British American Tobacco p.l.c. free cash flow Colgate-Palmolive free cash flow

British American Tobacco p.l.c. & Colgate-Palmolive appear in these rankings

Highest Dividend Yield Stocks 25+ Year Dividend Growers Highest ROE Stocks Highest ROIC Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified October 6, 2026.