Coca-Cola Europacific Partners PLC (CCEP) vs Altria Group, Inc. (MO)
CCEP leads on 9 of 16 compared metrics.
A side-by-side comparison of Coca-Cola Europacific Partners PLC and Altria Group, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 21, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
CCEP
Coca-Cola Europacific Partners PLC
$106.14Consumer DefensiveAt close: Jul 20, 2026, 4:00 PM ET
MO
Altria Group, Inc.
$74.66Consumer DefensiveDelayed quote: Jul 20, 2026, 4:02 PM EDT
Total return — CCEP vs MO
growth of $100 · dividends reinvested · last 30yCCEP +1479.0%MO +1136.7%CCEP compounded faster
CCEP MO
CCEP vs MO: by the numbers
- •MO is the larger company ($124.67B vs $47.04B market cap).
- •CCEP trades at the lower earnings multiple (12.88 vs 15.62 P/E).
- •MO converts more revenue to profit (36.91% vs 8.20% net margin).
- •CCEP grew revenue faster over the past five years (12.07% vs -0.68% CAGR).
- •MO pays the higher dividend yield (5.68% vs 2.27%).
Which is better, CCEP or MO?
Metric tally: CCEP 9 · MO 7It depends on what you're optimizing for:
ValueCCEP(lower P/E)
GrowthCCEP(faster 5Y revenue CAGR)
IncomeMO(higher dividend yield)
QualityMO(higher ROIC)
Metrics side by side
Valuation
| Metric | CCEP | MO |
|---|---|---|
| P/E ratio | 12.88● | 15.62 |
| Forward P/E | 23.84 | 13.12● |
| P/S ratio | 1.04● | 5.73 |
| P/B ratio | 5.18 | — |
| PEG ratio | 0.58● | 1.37 |
| EV / EBITDA | 8.52● | 12.94 |
| FCF yield | 10.29%● | 6.90% |
Profitability
| Metric | CCEP | MO |
|---|---|---|
| Gross margin | 35.60% | 86.59%● |
| Operating margin | 12.00% | 74.80%● |
| Net margin | 8.20% | 36.91%● |
| ROE | 41.02%● | -198.37% |
| ROIC | 9.45% | 42.95%● |
Dividends
| Metric | CCEP | MO |
|---|---|---|
| Dividend yield | 2.27% | 5.68%● |
| Payout ratio | 50.06% | 103.16% |
Growth (annualized)
| Metric | CCEP | MO |
|---|---|---|
| Revenue CAGR (5Y) | 12.07%● | -0.68% |
| EPS CAGR (5Y) | 29.26%● | 11.36% |
| FCF CAGR (5Y) | 13.59%● | 1.28% |
| Total return CAGR (5Y) | 16.21% | 18.47%● |
Frequently asked
- Which is better, CCEP or MO?
- It depends on your goal. value: CCEP (lower P/E); growth: CCEP (faster 5Y revenue CAGR); income: MO (higher dividend yield); quality: MO (higher ROIC). Across all compared metrics, CCEP leads 9 to 7.
- Is CCEP or MO cheaper?
- On trailing earnings, CCEP is cheaper: CCEP trades at a 12.88 P/E and MO at 15.62.
- Which has grown faster, CCEP or MO?
- Over the past five years, CCEP grew revenue faster — CCEP at a 12.07% CAGR versus MO at -0.68%.
- Does CCEP or MO pay a bigger dividend?
- CCEP yields 2.27% and MO yields 5.68% based on trailing dividends and the latest price.
- Is CCEP or MO more profitable?
- MO runs the higher net margin — CCEP at 8.20% versus MO at 36.91%.
- Which has been the better investment, CCEP or MO?
- Over the past 10-year, CCEP delivered the higher annualized total return — CCEP at 13.92% versus MO at 7.93%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Coca-Cola Europacific Partners P/E ratioAltria P/E ratioCoca-Cola Europacific Partners dividend yieldAltria dividend yieldCoca-Cola Europacific Partners ROEAltria ROECoca-Cola Europacific Partners operating marginAltria operating marginCoca-Cola Europacific Partners revenue growthAltria revenue growthCoca-Cola Europacific Partners free cash flowAltria free cash flow
Coca-Cola Europacific Partners & Altria appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 21, 2026.