Monster Beverage Corporation (MNST) vs Altria Group, Inc. (MO)

MO leads on 11 of 14 compared metrics.

A side-by-side comparison of Monster Beverage Corporation and Altria Group, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Monster Beverage Corporation logo
MNST
Monster Beverage Corporation
$90.79B
$92.83Consumer Defensive
Altria Group, Inc. logo
MO
Altria Group, Inc.
$120.13B
$71.94Consumer Defensive

Total return — MNST vs MO

growth of $100 · last 30y
MNST +509143.5%MO +106.8%MNST compounded faster
Log scale — wide-divergence pair
101001k10k100k1MStart $100200120062011201620212026$509,244$207
MNST MO

MNST vs MO: by the numbers

  • •MO is the larger company ($120.13B vs $90.79B market cap).
  • •MO trades at the lower earnings multiple (15.05 vs 44.85 P/E).
  • •MO converts more revenue to profit (36.91% vs 23.11% net margin).
  • •MNST grew revenue faster over the past five years (12.96% vs 1.08% CAGR).
  • •MO pays a dividend (5.84% yield) while MNST does not currently pay one.

Which is better, MNST or MO?

Metric tally: MNST 3 · MO 11

It depends on what you're optimizing for:

ValueMO(lower P/E)
GrowthMNST(faster 5Y revenue CAGR)
QualityMO(higher ROIC)

Valuation

MetricMNSTMO
P/E ratio44.8515.05●
Forward P/E35.9512.23●
P/S ratio10.435.52●
P/B ratio10.51—
PEG ratio1.311.32
EV / EBITDA32.3111.93●
FCF yield2.26%7.16%●

Profitability

MetricMNSTMO
Gross margin55.47%67.84%●
Operating margin29.34%50.73%●
Net margin23.11%36.91%●
ROE23.28%●-198.37%
ROIC21.74%42.95%●

Dividends

MetricMNSTMO
Dividend yield—5.84%
Payout ratio—102.19%

Growth (annualized)

MetricMNSTMO
Revenue CAGR (5Y)12.96%●1.08%
EPS CAGR (5Y)7.95%11.36%●
FCF CAGR (5Y)10.53%●1.28%
Total return CAGR (5Y)14.70%16.42%●

Frequently asked

Which is better, MNST or MO?
It depends on your goal. value: MO (lower P/E); growth: MNST (faster 5Y revenue CAGR); quality: MO (higher ROIC). Across all compared metrics, MO leads 11 to 3.
Is MNST or MO cheaper?
On trailing earnings, MO is cheaper: MNST trades at a 44.85 P/E and MO at 15.05.
Which has grown faster, MNST or MO?
Over the past five years, MNST grew revenue faster — MNST at a 12.96% CAGR versus MO at 1.08%.
Does MNST or MO pay a bigger dividend?
MO pays a dividend (5.84% yield) while MNST does not currently pay one.
Is MNST or MO more profitable?
MO runs the higher net margin — MNST at 23.11% versus MO at 36.91%.
Which has been the better investment, MNST or MO?
Over the past 10-year, MNST delivered the higher annualized total return — MNST at 13.75% versus MO at 7.92%. Past performance doesn't predict future results.

Go deeper

Full MNST analysisFull MO analysisInteractive comparison tool

Dig into the metrics

Monster Beverage P/E ratioAltria P/E ratioMonster Beverage dividend yieldAltria dividend yieldMonster Beverage ROEAltria ROEMonster Beverage operating marginAltria operating marginMonster Beverage revenue growthAltria revenue growthMonster Beverage free cash flowAltria free cash flow

Monster Beverage & Altria appear in these rankings

Highest Dividend Yield StocksHighest ROIC StocksHighest Operating Margin StocksHighest FCF Yield Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.