The Coca-Cola Company (KO) vs Philip Morris International Inc. (PM)
PM leads on 11 of 16 compared metrics.
A side-by-side comparison of The Coca-Cola Company and Philip Morris International Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 27, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
KO
The Coca-Cola Company
$82.63Consumer Defensive
PM
Philip Morris International Inc.
$180.77Consumer Defensive
Total return — KO vs PM
growth of $100 · last 18yKO +186.4%PM +266.0%PM compounded faster
KO PM
KO vs PM: by the numbers
- •KO is the larger company ($355.51B vs $281.74B market cap).
- •PM trades at the lower earnings multiple (25.42 vs 25.98 P/E).
- •KO converts more revenue to profit (27.80% vs 26.74% net margin).
- •KO grew revenue faster over the past five years (8.07% vs 7.34% CAGR).
- •PM pays the higher dividend yield (3.25% vs 2.57%).
Which is better, KO or PM?
Metric tally: KO 5 · PM 11It depends on what you're optimizing for:
ValuePM(lower P/E)
GrowthKO(faster 5Y revenue CAGR)
IncomePM(higher dividend yield)
QualityPM(higher ROIC)
Metrics side by side
Valuation
| Metric | KO | PM |
|---|---|---|
| P/E ratio | 25.98 | 25.42● |
| Forward P/E | 23.70 | 19.81● |
| P/S ratio | 7.23 | 6.81● |
| P/B ratio | 10.60 | — |
| PEG ratio | 0.98 | 0.36● |
| EV / EBITDA | 25.13 | 19.01● |
| FCF yield | 3.52% | 3.78%● |
Profitability
| Metric | KO | PM |
|---|---|---|
| Gross margin | 61.74% | 67.30%● |
| Operating margin | 29.34% | 36.83%● |
| Net margin | 27.80%● | 26.74% |
| ROE | 40.74%● | -113.55% |
| ROIC | 13.00% | 25.56%● |
Dividends
| Metric | KO | PM |
|---|---|---|
| Dividend yield | 2.57% | 3.25%● |
| Payout ratio | 69.51% | 80.88% |
Growth (annualized)
| Metric | KO | PM |
|---|---|---|
| Revenue CAGR (5Y) | 8.07%● | 7.34% |
| EPS CAGR (5Y) | 11.12%● | 7.10% |
| FCF CAGR (5Y) | 4.97%● | 4.58% |
| Total return CAGR (5Y) | 12.01% | 17.89%● |
Frequently asked
- Which is better, KO or PM?
- It depends on your goal. value: PM (lower P/E); growth: KO (faster 5Y revenue CAGR); income: PM (higher dividend yield); quality: PM (higher ROIC). Across all compared metrics, PM leads 11 to 5.
- Is KO or PM cheaper?
- On trailing earnings, PM is cheaper: KO trades at a 25.98 P/E and PM at 25.42.
- Which has grown faster, KO or PM?
- Over the past five years, KO grew revenue faster — KO at a 8.07% CAGR versus PM at 7.34%.
- Does KO or PM pay a bigger dividend?
- KO yields 2.57% and PM yields 3.25% based on trailing dividends and the latest price.
- Is KO or PM more profitable?
- KO runs the higher net margin — KO at 27.80% versus PM at 26.74%.
- Which has been the better investment, KO or PM?
- Over the past 10-year, PM delivered the higher annualized total return — KO at 9.90% versus PM at 11.61%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Coca-Cola P/E ratioPhilip Morris International P/E ratioCoca-Cola dividend yieldPhilip Morris International dividend yieldCoca-Cola ROEPhilip Morris International ROECoca-Cola operating marginPhilip Morris International operating marginCoca-Cola revenue growthPhilip Morris International revenue growthCoca-Cola free cash flowPhilip Morris International free cash flow
Coca-Cola & Philip Morris International appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 27, 2026.