Basis: Trailing twelve months (TTM). Source: stored company filings and market data; unavailable inputs remain N/A.
Is the gross margin high or low?
The gross margin of 70.99% is in line with its 5-year average of 69.60%, around the middle of its 5-year range (64.59%–74.86%).
0.38% below its 12-month average of 71.26%.
Reported quarterly gross margin; no daily interpolation. Q2 FY2026 (2026-06-30): 74.86%.
GROSS MARGIN
70.99%
GROSS MARGIN AVG TTM
71.26%
GROSS MARGIN AVG 3Y
71.12%
GROSS MARGIN AVG 5Y
69.60%
GROSS MARGIN AVG 10Y
66.11%
GROSS MARGIN AVG 15Y
63.08%
GROSS MARGIN AVG 20Y
60.48%
CURRENT VS TTM AVG
-0.38%
CURRENT VS 3Y AVG
-0.19%
CURRENT VS 5Y AVG
+2.00%
CURRENT VS 10Y AVG
+7.38%
CURRENT VS 15Y AVG
+12.54%
CURRENT VS 20Y AVG
+17.38%
SECTOR MEDIAN · CONSUMER DEFENSIVE
37.93%
median of 52 covered companies
CURRENT VS SECTOR MEDIAN
+87.16%
vs the sector median at left
Altria Group, Inc.
Market Cap
$115.00B
Gross Margin
70.99%
TTM Avg
71.26%
3Y Avg
71.12%
5Y Avg
69.60%
Market Cap
$118.78B
Gross Margin
83.50%
TTM Avg
83.17%
3Y Avg
82.76%
5Y Avg
82.65%
Market Cap
$84.75B
Gross Margin
55.55%
TTM Avg
54.95%
3Y Avg
53.33%
5Y Avg
54.78%
Market Cap
$79.48B
Gross Margin
31.15%
TTM Avg
33.75%
3Y Avg
35.41%
5Y Avg
36.69%
Market Cap
$153.43B
Gross Margin
55.93%
TTM Avg
55.59%
3Y Avg
54.88%
5Y Avg
55.85%
Market Cap
$69.66B
Gross Margin
60.42%
TTM Avg
60.17%
3Y Avg
58.66%
5Y Avg
59.01%
Market Cap
$45.43B
Gross Margin
35.58%
TTM Avg
35.61%
3Y Avg
36.01%
5Y Avg
36.15%
| NAME | MARKET CAP | GROSS MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| Altria Group, Inc. (MO) | $115.00B | 70.99% | 71.26% | 71.12% | 69.60% |
| British American Tobacco p.l.c. (BTI)vs › | $118.78B | 83.50% | 83.17% | 82.76% | 82.65% |
| Monster Beverage Corporation (MNST)vs › | $84.75B | 55.55% | 54.95% | 53.33% | 54.78% |
| Mondelez International, Inc. (MDLZ)vs › | $79.48B | 31.15% | 33.75% | 35.41% | 36.69% |
| Anheuser-Busch InBev SA/NV (BUD)vs › | $153.43B | 55.93% | 55.59% | 54.88% | 55.85% |
| Target Corporation (TGT)vs › | $70.90B | 29.30% | 28.07% | 27.89% | 27.51% |
| Colgate-Palmolive Company (CL)vs › | $69.66B | 60.42% | 60.17% | 58.66% | 59.01% |
| Coca-Cola Europacific Partners PLC (CCEP)vs › | $45.43B | 35.58% | 35.61% | 36.01% | 36.15% |
| PepsiCo, Inc. (PEP)vs › | $185.91B | 53.96% | 54.35% | 53.99% | 54.02% |
| Keurig Dr Pepper Inc. (KDP)vs › | $42.81B | 49.39% | 54.88% | 54.10% | 54.54% |
Gross Margin
71.0%
(Revenue - COGS) / Revenue
Gross Margin = Gross Profit / Revenue
Gross margin is the percentage of revenue remaining after the cost of goods sold, reflecting core product profitability.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
| DATE | GROSS MARGIN |
|---|---|
| 2026-06-30 | 74.86% |
| 2026-03-31 | 64.59% |
| 2025-12-31 | 71.49% |
| 2025-09-30 | 72.60% |
| 2025-06-30 | 72.78% |
| 2025-03-31 | 71.90% |
| 2024-12-31 | 70.58% |
| 2024-09-30 | 71.26% |
| 2024-06-30 | 69.64% |
| 2024-03-31 | 69.54% |
| 2023-12-31 | 69.65% |
| 2023-09-30 | 70.10% |
| 2023-06-30 | 69.09% |
| 2023-03-31 | 69.89% |
| 2022-12-31 | 69.05% |
| 2022-09-30 | 68.31% |
| 2022-06-30 | 68.22% |
| 2022-03-31 | 69.99% |
| 2021-12-31 | 65.18% |
| 2021-09-30 | 66.41% |
| 2021-06-30 | 66.48% |
| 2021-03-31 | 67.05% |
| 2020-12-31 | 62.24% |
| 2020-09-30 | 65.46% |
| 2020-06-30 | 64.93% |
| 2020-03-31 | 56.94% |
| 2019-12-31 | 64.22% |
| 2019-09-30 | 64.62% |
| 2019-06-30 | 63.91% |
| 2019-03-31 | 64.05% |
| 2018-12-31 | 61.05% |
| 2018-09-30 | 61.51% |
| 2018-06-30 | 64.38% |
| 2018-03-31 | 62.87% |
| 2017-12-31 | 60.88% |
| 2017-09-30 | 61.90% |
| 2017-06-30 | 61.44% |
| 2017-03-31 | 60.49% |
| 2016-12-31 | 59.75% |
| 2016-09-30 | 60.66% |
| 2016-06-30 | 60.58% |
| 2016-03-31 | 58.63% |
| 2015-12-31 | 57.56% |
| 2015-09-30 | 61.19% |
| 2015-06-30 | 58.89% |
| 2015-03-31 | 57.94% |
| 2014-12-31 | 56.95% |
| 2014-09-30 | 56.26% |
| 2014-06-30 | 56.95% |
| 2014-03-31 | 56.29% |
| 2013-12-31 | 54.68% |
| 2013-09-30 | 59.26% |
| 2013-06-30 | 56.43% |
| 2013-03-31 | 67.30% |
| 2012-12-31 | 53.43% |
| 2012-09-30 | 55.62% |
| 2012-06-30 | 54.45% |
| 2012-03-31 | 55.13% |
| 2011-12-31 | 54.62% |
| 2011-09-30 | 56.49% |
| 2011-06-30 | 49.28% |
| 2011-03-31 | 54.48% |
| 2010-12-31 | 54.46% |
| 2010-09-30 | 55.50% |
| 2010-06-30 | 54.69% |
| 2010-03-31 | 52.75% |
| 2009-12-31 | 50.02% |
| 2009-09-30 | 52.92% |
| 2009-06-30 | 53.46% |
| 2009-03-31 | 53.57% |
| 2008-12-31 | -58.17% |
| 2008-09-30 | 40.30% |
| 2008-06-30 | 39.79% |
| 2008-03-31 | 47.64% |
| 2007-12-31 | 56.25% |
| 2007-09-30 | 56.59% |
| 2007-06-30 | 56.47% |
| 2007-03-31 | 48.74% |
| 2006-12-31 | 44.92% |
| 2006-09-30 | 57.27% |
| 2006-06-30 | 30.89% |
| 2006-03-31 | 30.57% |
| 2005-12-31 | 44.60% |
| 2005-09-30 | 47.52% |
| 2005-06-30 | 47.28% |
| 2005-03-31 | 47.33% |
| 2004-12-31 | 45.61% |
| 2004-09-30 | 47.38% |
| 2004-06-30 | 47.52% |
| 2004-03-31 | 47.99% |
| 2003-12-31 | 45.47% |
| 2003-09-30 | 48.37% |
| 2003-06-30 | 48.40% |
| 2003-03-31 | 47.77% |
| 2002-12-31 | 44.41% |
| 2002-09-30 | 49.64% |
