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Alphabet Inc. (GOOG) EV/Sales Ratio: 10.38x

popular:market cap|pe ratio|revenue|price history|total return

Is Alphabet Inc.’s EV/Sales ratio high or low?

Alphabet Inc.'s EV/Sales ratio of 10.38x is 53% above its 5-year average of 6.80x, near the high end of its 5-year range (3.90x–11.68x).

The EV/Sales ratio for Alphabet Inc. (GOOG) is 10.38x as of Wednesday, June 10, 2026. It is above its 12-month average by 17.00% (8.87x).

EV/EBITDA|P/S Ratio|Revenue|All Metrics

GOOG EV/Sales Ratio Chart

GOOG EV/Sales Ratio
10.38x+68.78% 1Y
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GOOG Average EV/Sales Ratio Chart

GOOG Current vs Average EV/Sales Ratio Chart

GOOG EV/Sales Ratio Metrics

EV/SALES RATIO

10.38x

EV/SALES RATIO AVG TTM

8.87x

EV/SALES RATIO AVG 3Y

7.10x

EV/SALES RATIO AVG 5Y

6.80x

EV/SALES RATIO AVG 10Y

6.62x

EV/SALES RATIO AVG 15Y

6.29x

EV/SALES RATIO AVG 20Y

6.89x

CURRENT VS TTM AVG

+17.00%

CURRENT VS 3Y AVG

+46.28%

CURRENT VS 5Y AVG

+52.61%

CURRENT VS 10Y AVG

+56.91%

CURRENT VS 15Y AVG

+65.11%

CURRENT VS 20Y AVG

+50.74%

GOOG Competitors' EV/Sales Ratio

NAMEMARKET CAPEV/SALES RATIOTTM3Y5Y
Alphabet Inc. (GOOG)—10.38x8.87x7.10x6.80x
Apple Inc. (AAPL)$4.32T9.73x9.17x8.60x7.96x
Microsoft Corporation (MSFT)$2.98T9.47x12.19x12.62x12.22x
Meta Platforms, Inc. (META)$1.46T7.16x9.43x8.94x7.68x
Amazon.com, Inc. (AMZN)$2.57T3.64x3.71x3.43x3.30x
Netflix, Inc. (NFLX)$342.80B7.57x10.66x9.29x8.08x

Understanding EV/Sales

Enterprise Value (EV) = Market Cap + Total Debt - Cash

Sales = Total Revenue (TTM)

EV/Sales is commonly used because:

  • It works for unprofitable companies where P/E doesn't apply
  • Revenue is harder to manipulate than earnings
  • It supports comparisons across companies at different profitability stages
  • It is frequently used for software and other revenue-growth-focused companies

Note: EV/Sales does not include margin, debt maturity, cash conversion, or growth durability by itself.

Alphabet Inc. EV/Sales Ratio Formula & Definition

EV/Sales = Enterprise Value / Revenue (TTM)

Enterprise value to sales compares total company value to revenue, useful across capital structures and for unprofitable companies.

Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute

Alphabet Inc. EV/Sales Ratio FAQ

What is the EV/Sales ratio for Alphabet Inc. (GOOG)?
The EV/Sales ratio for GOOG stock is 10.38x.
Is Alphabet Inc.'s EV/Sales ratio high or low?
Alphabet Inc.'s EV/Sales ratio of 10.38x is 53% above its 5-year average of 6.80x, near the high end of its 5-year range (3.90x–11.68x).
What is the TTM average EV/Sales ratio for Alphabet Inc. (GOOG)?
The TTM average EV/Sales ratio for GOOG stock is 8.87x.
What is the 3Y average EV/Sales ratio for Alphabet Inc. (GOOG)?
The 3Y average EV/Sales ratio for GOOG stock is 7.10x.
What is the 5Y average EV/Sales ratio for Alphabet Inc. (GOOG)?
The 5Y average EV/Sales ratio for GOOG stock is 6.80x.
What is the 10Y average EV/Sales ratio for Alphabet Inc. (GOOG)?
The 10Y average EV/Sales ratio for GOOG stock is 6.62x.
What is the 15Y average EV/Sales ratio for Alphabet Inc. (GOOG)?
The 15Y average EV/Sales ratio for GOOG stock is 6.29x.
What is the 20Y average EV/Sales ratio for Alphabet Inc. (GOOG)?
The 20Y average EV/Sales ratio for GOOG stock is 6.89x.

Alphabet Inc. EV/Sales Ratio History

DATEEV/SALES RATIO
2026-06-1010.38x
2026-06-0910.62x
2026-06-0810.58x
2026-06-0510.72x
2026-06-0410.82x
2026-06-0310.42x
2026-06-0210.50x
2026-06-0110.91x
2026-05-2911.03x
2026-05-2811.31x
2026-05-2711.27x
2026-05-2611.27x
2026-05-2211.11x
2026-05-2111.23x
2026-05-2011.27x
2026-05-1911.27x
2026-05-1811.51x
2026-05-1511.52x
2026-05-1411.63x
2026-05-1311.68x
2026-05-1211.24x
2026-05-1111.33x
2026-05-0811.62x
2026-05-0711.57x
2026-05-0611.57x
2026-05-0511.25x
2026-05-0411.12x
2026-05-0111.22x
2026-04-3011.19x
2026-04-2910.18x
2026-04-2810.62x
2026-04-2710.65x
2026-04-2410.46x
2026-04-2310.32x
2026-04-2210.32x
2026-04-2110.10x
2026-04-2010.25x
2026-04-1710.37x
2026-04-1610.17x
2026-04-1510.22x
2026-04-1410.10x
2026-04-139.76x
2026-04-109.65x
2026-04-099.67x
2026-04-089.62x
2026-04-079.30x
2026-04-069.10x
2026-04-029.01x
2026-04-019.02x
2026-03-318.78x
2026-03-308.36x
2026-03-278.38x
2026-03-268.59x
2026-03-258.86x
2026-03-248.85x
2026-03-239.15x
2026-03-209.14x
2026-03-199.35x
2026-03-189.37x
2026-03-179.46x
2026-03-169.31x
2026-03-139.22x
2026-03-129.27x
2026-03-119.43x
2026-03-109.39x
2026-03-099.36x
2026-03-069.12x
2026-03-059.20x
2026-03-049.28x
2026-03-039.28x
2026-03-029.37x
2026-02-279.52x
2026-02-269.39x
2026-02-259.57x
2026-02-249.51x
2026-02-239.53x
2026-02-209.63x
2026-02-199.28x
2026-02-189.30x
2026-02-179.26x
2026-02-139.36x
2026-02-129.46x
2026-02-119.52x
2026-02-109.74x
2026-02-099.92x
2026-02-069.88x
2026-02-0510.13x
2026-02-0410.19x
2026-02-0310.81x
2026-02-0210.95x
2026-01-3010.74x
2026-01-2910.75x
2026-01-2810.67x
2026-01-2710.63x
2026-01-2610.59x
2026-01-2310.42x
2026-01-2210.50x
2026-01-2110.42x
2026-01-2010.23x
2026-01-1610.49x
2026-01-1510.57x
2026-01-1410.67x
2026-01-1310.68x
2026-01-1210.56x
2026-01-0910.45x
2026-01-0810.35x
2026-01-0710.23x
2026-01-069.99x
2026-01-0510.07x
2026-01-0210.01x
2025-12-319.96x
2025-12-309.99x
2025-12-299.98x
2025-12-2610.00x
2025-12-2410.02x
2025-12-2310.02x
2025-12-229.88x
2025-12-199.80x
2025-12-189.64x
2025-12-179.46x
2025-12-169.77x
2025-12-159.82x
2025-12-129.86x
2025-12-119.96x
2025-12-1010.19x
2025-12-0910.09x
2025-12-089.98x
2025-12-0510.22x
2025-12-0410.11x
2025-12-0310.18x
2025-12-0210.03x
2025-12-0110.00x
2025-11-2810.16x
2025-11-2610.17x
2025-11-2510.27x
2025-11-2410.11x
2025-11-219.51x
2025-11-209.21x
2025-11-199.30x
2025-11-189.05x
2025-11-179.07x
2025-11-148.80x
2025-11-138.86x
2025-11-129.13x
2025-11-119.26x
2025-11-109.23x
2025-11-078.88x
2025-11-069.06x
2025-11-059.04x
2025-11-048.83x
2025-11-039.02x
2025-10-318.95x
2025-10-308.95x
2025-10-298.74x
2025-10-288.86x
2025-10-278.90x
2025-10-248.60x
2025-10-238.37x
2025-10-228.33x
2025-10-218.29x
2025-10-208.48x
2025-10-178.37x
2025-10-168.31x
2025-10-158.31x
2025-10-148.12x
2025-10-138.07x
2025-10-107.84x
2025-10-097.99x
2025-10-088.10x
2025-10-078.16x
2025-10-068.30x
2025-10-038.13x
2025-10-028.13x
2025-10-018.10x
2025-09-308.04x
2025-09-298.06x
2025-09-268.16x
2025-09-258.14x
2025-09-248.18x
2025-09-238.33x
2025-09-228.34x
2025-09-198.42x
2025-09-188.33x
2025-09-178.25x
2025-09-168.30x
2025-09-158.31x
2025-09-127.97x
2025-09-117.95x
2025-09-107.91x
2025-09-097.92x
2025-09-087.73x
2025-09-057.76x
2025-09-047.68x
2025-09-037.63x
2025-09-027.00x
2025-08-297.05x
2025-08-287.01x
2025-08-276.88x
2025-08-266.87x
2025-08-256.91x
2025-08-226.83x
2025-08-216.63x
2025-08-206.61x
2025-08-196.69x
2025-08-186.75x
2025-08-156.77x
2025-08-146.73x
2025-08-136.71x
2025-08-126.74x
2025-08-116.66x
2025-08-086.68x
2025-08-076.52x
2025-08-066.51x
2025-08-056.45x
2025-08-046.47x
2025-08-016.28x
2025-07-316.37x
2025-07-306.52x
2025-07-296.49x
2025-07-286.39x
2025-07-256.41x
2025-07-246.38x
2025-07-236.33x
2025-07-226.57x
2025-07-216.53x
2025-07-186.35x
2025-07-176.31x
2025-07-166.28x
2025-07-156.26x
2025-07-146.25x
2025-07-116.20x
2025-07-106.11x
2025-07-096.07x
2025-07-085.99x
2025-07-076.07x
2025-07-036.17x
2025-07-026.14x
2025-07-016.05x
2025-06-306.06x
2025-06-276.09x
2025-06-265.96x
2025-06-255.86x
2025-06-245.73x
2025-06-235.67x
2025-06-205.73x
2025-06-185.95x
2025-06-176.06x
2025-06-166.08x
2025-06-136.01x
2025-06-126.05x
2025-06-116.11x
2025-06-106.15x
2025-06-096.07x
2025-06-065.98x
2025-06-055.80x
2025-06-045.79x
2025-06-035.73x
2025-06-025.82x
2025-05-305.91x
2025-05-295.91x

Showing the most recent 260 of 5,031 data points. The chart above shows the full history.

Related Metrics

EV/EBITDAP/S RatioRevenueAll Metrics

About Alphabet Inc.

Alphabet Inc. operates globally, providing a wide array of products and digital platforms to customers across the United States, Europe, the Middle East, Africa, the Asia-Pacific region, Canada, and Latin America. The company's business is organized into three primary segments: Google Services, Google Cloud, and Other Bets. The Google Services division delivers a broad spectrum of consumer-facing offerings, which include its advertising products, the Android operating system, Chrome browser, various hardware devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search functionality, and YouTube. This segment also generates revenue through the sale of applications, in-app purchases, and digital content via Google Play and YouTube, alongside device sales and consumer subscriptions for YouTube services. Conversely, the Google Cloud segment furnishes enterprise-grade solutions such as infrastructure, cybersecurity, database management, analytics, artificial intelligence, and other professional services. This encompasses the Google Workspace suite, a collection of cloud-native communication and collaboration tools for businesses, including Gmail, Docs, Drive, Calendar, and Meet, among other offerings tailored for corporate clients. The Other Bets segment is dedicated to developing nascent ventures, particularly those focused on healthcare-related and internet services. Established in 1998, Alphabet Inc. maintains its corporate headquarters in Mountain View, California.

Mountain View, CA
185,719 employees
abc.xyz
Communication Services / Internet Content & Information
Sector
Communication Services
Industry
Internet Content & Information
CEO
Sundar Pichai
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