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Apple Inc. (AAPL) EV/Sales Ratio: 9.73x

Is Apple Inc.’s EV/Sales ratio high or low?

Apple Inc.'s EV/Sales ratio of 9.73x is 22% above its 5-year average of 7.96x, near the high end of its 5-year range (5.39x–10.50x).

The EV/Sales ratio for Apple Inc. (AAPL) is 9.73x as of Wednesday, June 10, 2026. It is above its 12-month average by 6.06% (9.17x).

AAPL EV/Sales Ratio Chart

AAPL EV/Sales Ratio
9.73x+24.74% 1Y
Zoom

AAPL Average EV/Sales Ratio Chart

AAPL Current vs Average EV/Sales Ratio Chart

AAPL EV/Sales Ratio Metrics

EV/SALES RATIO

9.73x

EV/SALES RATIO AVG TTM

9.17x

EV/SALES RATIO AVG 3Y

8.60x

EV/SALES RATIO AVG 5Y

7.96x

EV/SALES RATIO AVG 10Y

6.34x

EV/SALES RATIO AVG 15Y

5.30x

EV/SALES RATIO AVG 20Y

5.00x

CURRENT VS TTM AVG

+6.06%

CURRENT VS 3Y AVG

+13.17%

CURRENT VS 5Y AVG

+22.27%

CURRENT VS 10Y AVG

+53.49%

CURRENT VS 15Y AVG

+83.63%

CURRENT VS 20Y AVG

+94.78%

AAPL Competitors' EV/Sales Ratio

NAMEMARKET CAPEV/SALES RATIOTTM3Y5Y
Apple Inc. (AAPL)9.73x9.17x8.60x7.96x
Microsoft Corporation (MSFT)$2.98T9.47x12.19x12.62x12.22x
Alphabet Inc. (GOOGL)$4.31T10.45x8.87x7.06x6.76x
Amazon.com, Inc. (AMZN)$2.57T3.64x3.71x3.43x3.30x
Meta Platforms, Inc. (META)$1.46T7.16x9.43x8.94x7.68x
NVIDIA Corporation (NVDA)$4.90T19.44x24.87x30.27x26.89x

Understanding EV/Sales

Enterprise Value (EV) = Market Cap + Total Debt - Cash

Sales = Total Revenue (TTM)

EV/Sales is commonly used because:

  • It works for unprofitable companies where P/E doesn't apply
  • Revenue is harder to manipulate than earnings
  • It supports comparisons across companies at different profitability stages
  • It is frequently used for software and other revenue-growth-focused companies

Note: EV/Sales does not include margin, debt maturity, cash conversion, or growth durability by itself.

Apple Inc. EV/Sales Ratio Formula & Definition

EV/Sales = Enterprise Value / Revenue (TTM)

Enterprise value to sales compares total company value to revenue, useful across capital structures and for unprofitable companies.

Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute

Apple Inc. EV/Sales Ratio FAQ

What is the EV/Sales ratio for Apple Inc. (AAPL)?
The EV/Sales ratio for AAPL stock is 9.73x.
Is Apple Inc.'s EV/Sales ratio high or low?
Apple Inc.'s EV/Sales ratio of 9.73x is 22% above its 5-year average of 7.96x, near the high end of its 5-year range (5.39x–10.50x).
What is the TTM average EV/Sales ratio for Apple Inc. (AAPL)?
The TTM average EV/Sales ratio for AAPL stock is 9.17x.
What is the 3Y average EV/Sales ratio for Apple Inc. (AAPL)?
The 3Y average EV/Sales ratio for AAPL stock is 8.60x.
What is the 5Y average EV/Sales ratio for Apple Inc. (AAPL)?
The 5Y average EV/Sales ratio for AAPL stock is 7.96x.
What is the 10Y average EV/Sales ratio for Apple Inc. (AAPL)?
The 10Y average EV/Sales ratio for AAPL stock is 6.34x.
What is the 15Y average EV/Sales ratio for Apple Inc. (AAPL)?
The 15Y average EV/Sales ratio for AAPL stock is 5.30x.
What is the 20Y average EV/Sales ratio for Apple Inc. (AAPL)?
The 20Y average EV/Sales ratio for AAPL stock is 5.00x.

Apple Inc. EV/Sales Ratio History

DATEEV/SALES RATIO
2026-06-109.73x
2026-06-099.61x
2026-06-089.97x
2026-06-0510.16x
2026-06-0410.29x
2026-06-0310.26x
2026-06-0210.42x
2026-06-0110.13x
2026-05-2910.32x
2026-05-2810.33x
2026-05-2710.28x
2026-05-2610.19x
2026-05-2210.21x
2026-05-2110.08x
2026-05-209.99x
2026-05-199.89x
2026-05-189.85x
2026-05-159.93x
2026-05-149.86x
2026-05-139.88x
2026-05-129.75x
2026-05-119.68x
2026-05-089.70x
2026-05-079.51x
2026-05-069.51x
2026-05-059.40x
2026-05-049.16x
2026-05-019.27x
2026-04-309.33x
2026-04-299.29x
2026-04-289.31x
2026-04-279.20x
2026-04-249.32x
2026-04-239.40x
2026-04-229.39x
2026-04-219.15x
2026-04-209.39x
2026-04-179.29x
2026-04-169.06x
2026-04-159.16x
2026-04-148.90x
2026-04-138.92x
2026-04-108.96x
2026-04-098.96x
2026-04-088.91x
2026-04-078.72x
2026-04-068.90x
2026-04-028.80x
2026-04-018.79x
2026-03-318.73x
2026-03-308.49x
2026-03-278.56x
2026-03-268.70x
2026-03-258.69x
2026-03-248.66x
2026-03-238.65x
2026-03-208.54x
2026-03-198.57x
2026-03-188.60x
2026-03-178.75x
2026-03-168.70x
2026-03-138.61x
2026-03-128.80x
2026-03-118.97x
2026-03-108.97x
2026-03-098.94x
2026-03-068.86x
2026-03-058.95x
2026-03-049.03x
2026-03-039.07x
2026-03-029.10x
2026-02-279.09x
2026-02-269.38x
2026-02-259.43x
2026-02-249.36x
2026-02-239.15x
2026-02-209.10x
2026-02-198.96x
2026-02-189.09x
2026-02-179.08x
2026-02-138.80x
2026-02-129.00x
2026-02-119.47x
2026-02-109.41x
2026-02-099.44x
2026-02-069.56x
2026-02-059.48x
2026-02-049.50x
2026-02-039.27x
2026-02-029.28x
2026-01-308.93x
2026-01-299.50x
2026-01-289.43x
2026-01-279.50x
2026-01-269.39x
2026-01-239.13x
2026-01-229.14x
2026-01-219.11x
2026-01-209.08x
2026-01-169.40x
2026-01-159.49x
2026-01-149.56x
2026-01-139.60x
2026-01-129.57x
2026-01-099.54x
2026-01-089.52x
2026-01-079.57x
2026-01-069.64x
2026-01-059.82x
2026-01-029.95x
2025-12-319.99x
2025-12-3010.03x
2025-12-2910.05x
2025-12-2610.04x
2025-12-2410.06x
2025-12-2310.00x
2025-12-229.95x
2025-12-1910.05x
2025-12-1810.00x
2025-12-179.98x
2025-12-1610.08x
2025-12-1510.07x
2025-12-1210.22x
2025-12-1110.21x
2025-12-1010.24x
2025-12-0910.18x
2025-12-0810.20x
2025-12-0510.24x
2025-12-0410.30x
2025-12-0310.43x
2025-12-0210.50x
2025-12-0110.39x
2025-11-2810.24x
2025-11-2610.19x
2025-11-2510.17x
2025-11-2410.13x
2025-11-219.97x
2025-11-209.78x
2025-11-199.87x
2025-11-189.83x
2025-11-179.83x
2025-11-1410.01x
2025-11-1310.02x
2025-11-1210.04x
2025-11-1110.11x
2025-11-109.90x
2025-11-079.86x
2025-11-069.91x
2025-11-059.92x
2025-11-049.92x
2025-11-039.88x
2025-10-319.93x
2025-10-3010.09x
2025-10-2910.03x
2025-10-2810.00x
2025-10-279.99x
2025-10-249.77x
2025-10-239.66x
2025-10-229.61x
2025-10-219.77x
2025-10-209.75x
2025-10-179.39x
2025-10-169.21x
2025-10-159.28x
2025-10-149.22x
2025-10-139.22x
2025-10-109.13x
2025-10-099.45x
2025-10-089.60x
2025-10-079.54x
2025-10-069.55x
2025-10-039.60x
2025-10-029.57x
2025-10-019.50x
2025-09-309.47x
2025-09-299.47x
2025-09-269.51x
2025-09-259.56x
2025-09-249.39x
2025-09-239.47x
2025-09-229.53x
2025-09-199.14x
2025-09-188.86x
2025-09-178.90x
2025-09-168.87x
2025-09-158.82x
2025-09-128.72x
2025-09-118.57x
2025-09-108.46x
2025-09-098.73x
2025-09-088.86x
2025-09-058.93x
2025-09-048.93x
2025-09-038.88x
2025-09-028.56x
2025-08-298.65x
2025-08-288.67x
2025-08-278.59x
2025-08-268.55x
2025-08-258.47x
2025-08-228.49x
2025-08-218.39x
2025-08-208.43x
2025-08-198.59x
2025-08-188.61x
2025-08-158.63x
2025-08-148.68x
2025-08-138.70x
2025-08-128.56x
2025-08-118.47x
2025-08-088.55x
2025-08-078.21x
2025-08-067.96x
2025-08-057.58x
2025-08-047.60x
2025-08-017.56x
2025-07-317.98x
2025-07-308.04x
2025-07-298.12x
2025-07-288.22x
2025-07-258.22x
2025-07-248.21x
2025-07-238.23x
2025-07-228.24x
2025-07-218.17x
2025-07-188.12x
2025-07-178.07x
2025-07-168.08x
2025-07-158.04x
2025-07-148.02x
2025-07-118.12x
2025-07-108.16x
2025-07-098.12x
2025-07-088.07x
2025-07-078.07x
2025-07-038.21x
2025-07-028.16x
2025-07-017.99x
2025-06-307.89x
2025-06-277.74x
2025-06-267.73x
2025-06-257.75x
2025-06-247.71x
2025-06-237.75x
2025-06-207.73x
2025-06-187.57x
2025-06-177.53x
2025-06-167.64x
2025-06-137.56x
2025-06-127.67x
2025-06-117.65x
2025-06-107.80x
2025-06-097.75x
2025-06-067.84x
2025-06-057.72x
2025-06-047.80x
2025-06-037.82x
2025-06-027.76x
2025-05-307.73x
2025-05-297.69x

Showing the most recent 260 of 5,031 data points. The chart above shows the full history.

About Apple Inc.

Apple Inc. is a global technology corporation that specializes in the conceptualization, production, and sale of a diverse suite of electronic devices. Its comprehensive hardware lineup features the well-known iPhone smartphones, Mac personal computers, and versatile iPad tablets. The company also supplies a range of wearables, smart home products, and accessories, including AirPods, Apple TV, Apple Watch, items from the Beats brand, and HomePod speakers. Beyond its device offerings, Apple delivers essential support services like AppleCare and robust cloud solutions. It oversees key digital platforms, prominently the App Store, which acts as a central hub for customers to discover and download countless applications and digital content, from e-books and music to videos, games, and podcasts. The company also generates revenue via advertising, leveraging both its proprietary ad platforms and third-party licensing deals. Apple's ecosystem is further bolstered by a wide array of subscription-based services: Apple Arcade for gaming, Apple Fitness+ for personalized wellness, Apple Music for curated audio experiences and on-demand radio, Apple News+ for access to news and magazines, and Apple TV+ for exclusive original video programming. Its financial services portfolio includes the co-branded Apple Card and the mobile payment system, Apple Pay. Additionally, Apple strategically licenses its intellectual property. The company serves a broad clientele that spans individual consumers, small and medium-sized enterprises, as well as institutional clients in the education, corporate, and governmental sectors. Products are distributed through a multi-channel strategy, utilizing Apple's own physical retail locations and online storefronts, a dedicated direct sales team, and collaborations with external partners such as mobile network providers, wholesalers, general retailers, and authorized resellers. The App Store additionally functions as the primary conduit for third-party applications designed for its devices. Founded in 1976, Apple Inc. is headquartered in Cupertino, California.

Cupertino, CA
164,000 employees
Technology / Consumer Electronics
Sector
Technology
Industry
Consumer Electronics
CEO
Timothy D. Cook