Basis: Trailing twelve months (TTM). Source: stored company filings and market data; unavailable inputs remain N/A.
Is the gross margin high or low?
The gross margin of 33.44% is in line with its 5-year average of 33.87%, around the middle of its 5-year range (30.61%–36.85%).
0.12% above its 12-month average of 33.40%.
Reported quarterly gross margin; no daily interpolation.
GROSS MARGIN
33.44%
GROSS MARGIN AVG TTM
33.40%
GROSS MARGIN AVG 3Y
34.58%
GROSS MARGIN AVG 5Y
33.87%
GROSS MARGIN AVG 10Y
34.66%
GROSS MARGIN AVG 15Y
34.74%
GROSS MARGIN AVG 20Y
35.19%
CURRENT VS TTM AVG
+0.12%
CURRENT VS 3Y AVG
-3.29%
CURRENT VS 5Y AVG
-1.26%
CURRENT VS 10Y AVG
-3.53%
CURRENT VS 15Y AVG
-3.73%
CURRENT VS 20Y AVG
-4.99%
SECTOR MEDIAN · CONSUMER DEFENSIVE
37.93%
median of 52 covered companies
CURRENT VS SECTOR MEDIAN
-11.84%
vs the sector median at left
General Mills, Inc.
Market Cap
$20.12B
Gross Margin
33.44%
TTM Avg
33.40%
3Y Avg
34.58%
5Y Avg
33.87%
Market Cap
$20.81B
Gross Margin
52.62%
TTM Avg
51.25%
3Y Avg
50.67%
5Y Avg
51.12%
Market Cap
$22.50B
Gross Margin
45.65%
TTM Avg
45.21%
3Y Avg
44.10%
5Y Avg
44.21%
Market Cap
$13.86B
Gross Margin
38.62%
TTM Avg
38.22%
3Y Avg
37.45%
5Y Avg
38.40%
Market Cap
$13.27B
Gross Margin
38.65%
TTM Avg
36.16%
3Y Avg
35.81%
5Y Avg
36.04%
Market Cap
$12.31B
Gross Margin
60.54%
TTM Avg
59.74%
3Y Avg
59.73%
5Y Avg
60.04%
| NAME | MARKET CAP | GROSS MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| General Mills, Inc. (GIS) | $20.12B | 33.44% | 33.40% | 34.58% | 33.87% |
| Constellation Brands, Inc. (STZ)vs › | $20.81B | 52.62% | 51.25% | 50.67% | 51.12% |
| Tyson Foods, Inc. (TSN)vs › | $18.59B | 6.16% | 6.67% | 7.71% | 9.53% |
| Church & Dwight Co., Inc. (CHD)vs › | $22.50B | 45.65% | 45.21% | 44.10% | 44.21% |
| Dollar Tree, Inc. (DLTR)vs › | $23.27B | 38.74% | 36.11% | 36.03% | 35.00% |
| Bunge Global S.A. (BG)vs › | $23.62B | 4.94% | 5.62% | 6.21% | 6.21% |
| McCormick & Company, Incorporated (MKC)vs › | $13.86B | 38.62% | 38.22% | 37.45% | 38.40% |
| The J. M. Smucker Company (SJM)vs › | $13.27B | 38.65% | 36.16% | 35.81% | 36.04% |
| Brown-Forman Corporation (BF-B)vs › | $12.31B | 60.54% | 59.74% | 59.73% | 60.04% |
| Dollar General Corporation (DG)vs › | $28.01B | 31.16% | 30.13% | 30.44% | 30.67% |
Gross Margin
33.4%
(Revenue - COGS) / Revenue
Gross Margin = Gross Profit / Revenue
Gross margin is the percentage of revenue remaining after the cost of goods sold, reflecting core product profitability.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
| DATE | GROSS MARGIN |
|---|---|
| 2026-05-31 | 34.23% |
| 2026-02-22 | 30.61% |
| 2025-11-23 | 34.82% |
| 2025-08-24 | 33.93% |
| 2025-05-25 | 32.35% |
| 2025-02-23 | 33.85% |
| 2024-11-24 | 36.85% |
| 2024-08-25 | 34.83% |
| 2024-05-26 | 35.82% |
| 2024-02-25 | 33.48% |
| 2023-11-26 | 34.36% |
| 2023-08-27 | 36.10% |
| 2023-05-31 | 34.36% |
| 2023-02-26 | 32.48% |
| 2022-11-27 | 32.66% |
| 2022-08-28 | 30.69% |
| 2022-05-31 | 36.19% |
| 2022-02-27 | 30.93% |
| 2021-11-28 | 32.47% |
| 2021-08-29 | 35.19% |
| 2021-05-31 | 34.99% |
| 2021-02-28 | 34.38% |
| 2020-11-29 | 36.47% |
| 2020-08-30 | 36.44% |
| 2020-05-31 | 35.20% |
| 2020-02-23 | 33.57% |
| 2019-11-24 | 35.49% |
| 2019-08-25 | 34.72% |
| 2019-05-31 | 35.11% |
| 2019-02-24 | 34.37% |
| 2018-11-25 | 34.22% |
| 2018-08-26 | 32.80% |
| 2018-05-31 | 36.48% |
| 2018-02-25 | 32.36% |
| 2017-11-26 | 34.44% |
| 2017-08-27 | 34.84% |
| 2017-05-31 | 34.67% |
| 2017-02-26 | 34.47% |
| 2016-11-27 | 36.95% |
| 2016-08-28 | 36.26% |
| 2016-05-31 | 35.05% |
| 2016-02-28 | 33.92% |
| 2015-11-29 | 34.82% |
| 2015-08-30 | 36.94% |
| 2015-05-31 | 35.25% |
| 2015-02-22 | 31.62% |
| 2014-11-23 | 34.36% |
| 2014-08-24 | 33.71% |
| 2014-05-31 | 34.60% |
| 2014-02-23 | 34.56% |
| 2013-11-24 | 36.13% |
| 2013-08-25 | 36.89% |
| 2013-05-31 | 34.70% |
| 2013-02-24 | 34.37% |
| 2012-11-25 | 35.69% |
| 2012-08-26 | 40.20% |
| 2012-05-31 | 36.79% |
| 2012-02-26 | 36.59% |
| 2011-11-27 | 34.49% |
| 2011-08-28 | 37.59% |
| 2011-05-31 | 37.54% |
| 2011-02-27 | 39.24% |
| 2010-11-28 | 40.18% |
| 2010-08-29 | 43.14% |
| 2010-05-31 | 36.17% |
| 2010-02-28 | 37.88% |
| 2009-11-29 | 42.84% |
| 2009-08-30 | 41.37% |
| 2009-05-31 | 42.37% |
| 2009-02-22 | 36.11% |
| 2008-11-23 | 30.41% |
| 2008-08-24 | 34.07% |
| 2008-05-31 | 29.74% |
| 2008-02-24 | 39.76% |
| 2007-11-25 | 35.95% |
| 2007-08-26 | 37.64% |
| 2007-05-31 | 35.02% |
| 2007-02-25 | 35.10% |
| 2006-11-26 | 36.91% |
| 2006-08-27 | 37.19% |
| 2006-05-31 | 39.02% |
| 2006-02-26 | 34.27% |
| 2005-11-27 | 36.53% |
| 2005-08-28 | 41.51% |
| 2005-05-31 | 38.62% |
| 2005-02-27 | 38.85% |
| 2004-11-28 | 40.37% |
| 2004-08-29 | 38.84% |
| 2004-05-31 | 39.94% |
| 2004-02-22 | 39.40% |
| 2003-11-23 | 41.27% |
| 2003-08-24 | 41.46% |
| 2003-05-31 | 41.79% |
| 2003-02-23 | 40.76% |
| 2002-11-24 | 40.13% |
| 2002-08-25 | 41.32% |