Brown-Forman Corporation (BF.B) vs General Mills, Inc. (GIS)
A side-by-side comparison of Brown-Forman Corporation and General Mills, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 10, 2026. Differences are shown without an overall score or investment verdict.
BF.B
Brown-Forman Corporation
$26.22Consumer DefensiveDelayed quote: Sep 11, 2026, 4:00 PM EDT
GIS
General Mills, Inc.
$35.85Consumer DefensiveDelayed quote: Sep 11, 2026, 4:00 PM EDT
Total return — BF.B vs GIS
growth of $100 · dividends reinvested · last 10yBF.B -15.9% (-1.7%/yr)GIS -22.3% (-2.5%/yr)BF.B compounded faster over this window
BF.B GIS
BF.B vs GIS: by the numbers
- •GIS is the larger company ($19.13B vs $12.23B market cap).
- •BF.B is profitable (18.42% net margin) while GIS runs a net loss (-0.48%).
- •BF.B grew revenue faster over the past five years (1.61% vs -0.76% CAGR).
- •GIS pays the higher dividend yield (6.79% vs 3.47%).
Metrics side by side
Valuation
| Metric | BF.B | GIS |
|---|---|---|
| P/E ratio | 17.14 | N/A |
| Forward P/E | 15.36 | 11.63 |
| P/S ratio | 3.12 | 1.04 |
| P/B ratio | 3.08 | 2.60 |
| EV / EBITDA | 11.84 | 7.59 |
| FCF yield | 7.56% | 8.50% |
Profitability
| Metric | BF.B | GIS |
|---|---|---|
| Gross margin | 60.66% | 33.44% |
| Operating margin | 28.61% | 20.02% |
| Net margin | 18.42% | -0.48% |
| ROE | 18.17% | -1.19% |
| ROIC | 12.96% | 8.33% |
Dividends
| Metric | BF.B | GIS |
|---|---|---|
| Dividend yield | 3.47% | 6.79% |
| Payout ratio | 60.39% | N/A |
Growth (annualized)
| Metric | BF.B | GIS |
|---|---|---|
| Revenue CAGR (5Y) | 1.61% | -0.76% |
| EPS CAGR (5Y) | -4.14% | N/A |
| FCF CAGR (5Y) | 1.73% | -7.89% |
| Total return CAGR (5Y) | -16.28% | -5.65% |
Frequently asked
- Which has grown faster, BF.B or GIS?
- Over the past five years, BF.B grew revenue faster — BF.B at a 1.61% CAGR versus GIS at -0.76%.
- Does BF.B or GIS pay a bigger dividend?
- BF.B yields 3.47% and GIS yields 6.79% based on trailing dividends and the latest price.
- Is BF.B or GIS more profitable?
- BF.B runs the higher net margin — BF.B at 18.42% versus GIS at -0.48%.
- How have BF.B and GIS total returns compared?
- Over the past 10 years, BF.B delivered -1.54% and GIS delivered -2.13% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Brown-Forman P/E ratioBrown-Forman dividend yieldGeneral Mills dividend yieldBrown-Forman ROEGeneral Mills ROEBrown-Forman operating marginGeneral Mills operating marginBrown-Forman revenue growthGeneral Mills revenue growthBrown-Forman free cash flowGeneral Mills free cash flow
Brown-Forman & General Mills appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 10, 2026.