Brown-Forman Corporation (BF.B) vs General Mills, Inc. (GIS)
GIS leads on 10 of 16 compared metrics.
A side-by-side comparison of Brown-Forman Corporation and General Mills, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
BF.B
Brown-Forman Corporation
$27.01Consumer Defensive
GIS
General Mills, Inc.
$34.51Consumer Defensive
Total return — BF.B vs GIS
growth of $100 · last 30yBF.B +566.9%GIS +155.1%BF.B compounded faster
BF.B GIS
BF.B vs GIS: by the numbers
- •GIS is the larger company ($18.42B vs $12.60B market cap).
- •GIS trades at the lower earnings multiple (8.46 vs 17.89 P/E).
- •BF.B converts more revenue to profit (18.20% vs 12.05% net margin).
- •BF.B grew revenue faster over the past five years (2.56% vs 0.09% CAGR).
- •GIS pays the higher dividend yield (7.07% vs 3.41%).
Which is better, BF.B or GIS?
Metric tally: BF.B 6 · GIS 10It depends on what you're optimizing for:
ValueGIS(lower P/E)
GrowthBF.B(faster 5Y revenue CAGR)
IncomeGIS(higher dividend yield)
QualityBF.B(higher ROIC)
Valuation
| Metric | BF.B | GIS |
|---|---|---|
| P/E ratio | 17.89 | 8.46● |
| Forward P/E | 15.81 | 10.93● |
| P/S ratio | 3.16 | 1.02● |
| P/B ratio | 3.09 | 2.00● |
| PEG ratio | — | 1.43 |
| EV / EBITDA | 13.53 | 10.45● |
| FCF yield | 7.20% | 8.81%● |
Profitability
| Metric | BF.B | GIS |
|---|---|---|
| Gross margin | 60.54%● | 32.97% |
| Operating margin | 29.02%● | 19.07% |
| Net margin | 18.20%● | 12.05% |
| ROE | 17.79% | 23.70%● |
| ROIC | 13.31%● | 9.62% |
Dividends
| Metric | BF.B | GIS |
|---|---|---|
| Dividend yield | 3.41% | 7.07%● |
| Payout ratio | 60.13% | 59.22% |
Growth (annualized)
| Metric | BF.B | GIS |
|---|---|---|
| Revenue CAGR (5Y) | 2.56%● | 0.09% |
| EPS CAGR (5Y) | -4.14% | 5.92%● |
| FCF CAGR (5Y) | 3.41%● | -11.45% |
| Total return CAGR (5Y) | -17.02% | -7.83%● |
Frequently asked
- Which is better, BF.B or GIS?
- It depends on your goal. value: GIS (lower P/E); growth: BF.B (faster 5Y revenue CAGR); income: GIS (higher dividend yield); quality: BF.B (higher ROIC). Across all compared metrics, GIS leads 10 to 6.
- Is BF.B or GIS cheaper?
- On trailing earnings, GIS is cheaper: BF.B trades at a 17.89 P/E and GIS at 8.46.
- Which has grown faster, BF.B or GIS?
- Over the past five years, BF.B grew revenue faster — BF.B at a 2.56% CAGR versus GIS at 0.09%.
- Does BF.B or GIS pay a bigger dividend?
- BF.B yields 3.41% and GIS yields 7.07% based on trailing dividends and the latest price.
- Is BF.B or GIS more profitable?
- BF.B runs the higher net margin — BF.B at 18.20% versus GIS at 12.05%.
- Which has been the better investment, BF.B or GIS?
- Over the past 10-year, BF.B delivered the higher annualized total return — BF.B at -2.17% versus GIS at -2.68%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Brown-Forman P/E ratioGeneral Mills P/E ratioBrown-Forman dividend yieldGeneral Mills dividend yieldBrown-Forman ROEGeneral Mills ROEBrown-Forman operating marginGeneral Mills operating marginBrown-Forman revenue growthGeneral Mills revenue growthBrown-Forman free cash flowGeneral Mills free cash flow
Brown-Forman & General Mills appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.