Brown-Forman Corporation (BF.B) vs General Mills, Inc. (GIS)

A side-by-side comparison of Brown-Forman Corporation and General Mills, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 10, 2026. Differences are shown without an overall score or investment verdict.

Compare

Total returnBF.B vs GIS

growth of $100 · dividends reinvested · last 10y
BF.B -15.9% (-1.7%/yr)GIS -22.3% (-2.5%/yr)BF.B compounded faster over this window
50100150200Start $10020182020202220242026$84$78
BF.B GIS

BF.B vs GIS: by the numbers

  • GIS is the larger company ($19.13B vs $12.23B market cap).
  • BF.B is profitable (18.42% net margin) while GIS runs a net loss (-0.48%).
  • BF.B grew revenue faster over the past five years (1.61% vs -0.76% CAGR).
  • GIS pays the higher dividend yield (6.79% vs 3.47%).

Metrics side by side

Valuation

MetricBF.BGIS
P/E ratio17.14N/A
Forward P/E15.3611.63
P/S ratio3.121.04
P/B ratio3.082.60
EV / EBITDA11.847.59
FCF yield7.56%8.50%

Profitability

MetricBF.BGIS
Gross margin60.66%33.44%
Operating margin28.61%20.02%
Net margin18.42%-0.48%
ROE18.17%-1.19%
ROIC12.96%8.33%

Dividends

MetricBF.BGIS
Dividend yield3.47%6.79%
Payout ratio60.39%N/A

Growth (annualized)

MetricBF.BGIS
Revenue CAGR (5Y)1.61%-0.76%
EPS CAGR (5Y)-4.14%N/A
FCF CAGR (5Y)1.73%-7.89%
Total return CAGR (5Y)-16.28%-5.65%

Frequently asked

Which has grown faster, BF.B or GIS?
Over the past five years, BF.B grew revenue faster — BF.B at a 1.61% CAGR versus GIS at -0.76%.
Does BF.B or GIS pay a bigger dividend?
BF.B yields 3.47% and GIS yields 6.79% based on trailing dividends and the latest price.
Is BF.B or GIS more profitable?
BF.B runs the higher net margin — BF.B at 18.42% versus GIS at -0.48%.
How have BF.B and GIS total returns compared?
Over the past 10 years, BF.B delivered -1.54% and GIS delivered -2.13% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 10, 2026.