Brown-Forman Corporation (BF.B) vs General Mills, Inc. (GIS)
A side-by-side comparison of Brown-Forman Corporation and General Mills, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 30, 2026. Differences are shown without an overall score or investment verdict.
BF.B
Brown-Forman Corporation
$29.52Consumer DefensiveAt close: Jul 29, 2026, 4:00 PM ET
GIS
General Mills, Inc.
$37.92Consumer DefensiveDelayed quote: Jul 29, 2026, 4:00 PM EDT
Total return — BF.B vs GIS
growth of $100 · dividends reinvested · last 30yBF.B +1065.9%GIS +639.2%BF.B compounded faster
BF.B GIS
BF.B vs GIS: by the numbers
- •GIS is the larger company ($20.24B vs $13.77B market cap).
- •BF.B is profitable (18.20% net margin) while GIS runs a net loss (-0.48%).
- •BF.B grew revenue faster over the past five years (2.56% vs -0.76% CAGR).
- •GIS pays the higher dividend yield (6.48% vs 3.12%).
Metrics side by side
Valuation
| Metric | BF.B | GIS |
|---|---|---|
| P/E ratio | 19.55 | N/A |
| Forward P/E | 16.95 | 11.06 |
| P/S ratio | 3.45 | 1.10 |
| P/B ratio | 3.37 | 2.74 |
| EV / EBITDA | 12.75 | 7.85 |
| FCF yield | 6.59% | 8.05% |
Profitability
| Metric | BF.B | GIS |
|---|---|---|
| Gross margin | 60.54% | 33.44% |
| Operating margin | 29.02% | 20.02% |
| Net margin | 18.20% | -0.48% |
| ROE | 17.79% | -1.19% |
| ROIC | 13.31% | -2.95% |
Dividends
| Metric | BF.B | GIS |
|---|---|---|
| Dividend yield | 3.12% | 6.48% |
| Payout ratio | 60.13% | N/A |
Growth (annualized)
| Metric | BF.B | GIS |
|---|---|---|
| Revenue CAGR (5Y) | 2.56% | -0.76% |
| EPS CAGR (5Y) | -4.14% | N/A |
| FCF CAGR (5Y) | 3.41% | -7.89% |
| Total return CAGR (5Y) | -14.59% | -4.91% |
Frequently asked
- Which has grown faster, BF.B or GIS?
- Over the past five years, BF.B grew revenue faster — BF.B at a 2.56% CAGR versus GIS at -0.76%.
- Does BF.B or GIS pay a bigger dividend?
- BF.B yields 3.12% and GIS yields 6.48% based on trailing dividends and the latest price.
- Is BF.B or GIS more profitable?
- BF.B runs the higher net margin — BF.B at 18.20% versus GIS at -0.48%.
- How have BF.B and GIS total returns compared?
- Over the past 10 years, BF.B delivered -1.30% and GIS delivered -2.58% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Brown-Forman P/E ratioGeneral Mills P/E ratioBrown-Forman dividend yieldGeneral Mills dividend yieldBrown-Forman ROEGeneral Mills ROEBrown-Forman operating marginGeneral Mills operating marginBrown-Forman revenue growthGeneral Mills revenue growthBrown-Forman free cash flowGeneral Mills free cash flow
Brown-Forman & General Mills appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 30, 2026.