Basis: Trailing twelve months (TTM). Source: stored company filings and market data; unavailable inputs remain N/A.
Is the gross margin high or low?
The gross margin of 31.16% is in line with its 5-year average of 30.61%, near the high end of its 5-year range (27.22%–32.60%).
0.07% below its 12-month average of 31.18%.
Reported quarterly gross margin; no daily interpolation. Q2 FY2026 (2026-07-31): 32.60%.
GROSS MARGIN
31.16%
GROSS MARGIN AVG TTM
31.18%
GROSS MARGIN AVG 3Y
30.02%
GROSS MARGIN AVG 5Y
30.61%
GROSS MARGIN AVG 10Y
30.81%
GROSS MARGIN AVG 15Y
30.97%
GROSS MARGIN AVG 20Y
30.82%
CURRENT VS TTM AVG
-0.07%
CURRENT VS 3Y AVG
+3.81%
CURRENT VS 5Y AVG
+1.80%
CURRENT VS 10Y AVG
+1.14%
CURRENT VS 15Y AVG
+0.61%
CURRENT VS 20Y AVG
+1.09%
SECTOR MEDIAN · CONSUMER DEFENSIVE
37.93%
median of 52 covered companies
CURRENT VS SECTOR MEDIAN
-17.85%
vs the sector median at left
Dollar General Corporation
Market Cap
$27.13B
Gross Margin
31.16%
TTM Avg
31.18%
3Y Avg
30.02%
5Y Avg
30.61%
Market Cap
$28.92B
Gross Margin
32.82%
TTM Avg
34.01%
3Y Avg
33.05%
5Y Avg
33.11%
Market Cap
$22.25B
Gross Margin
45.65%
TTM Avg
45.21%
3Y Avg
44.10%
5Y Avg
44.21%
Market Cap
$32.69B
Gross Margin
36.69%
TTM Avg
35.70%
3Y Avg
34.16%
5Y Avg
33.85%
Market Cap
$21.15B
Gross Margin
52.62%
TTM Avg
51.25%
3Y Avg
50.67%
5Y Avg
51.12%
| NAME | MARKET CAP | GROSS MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| Dollar General Corporation (DG) | $27.13B | 31.16% | 31.18% | 30.02% | 30.61% |
| The Kraft Heinz Company (KHC)vs › | $28.92B | 32.82% | 34.01% | 33.05% | 33.11% |
| Bunge Global S.A. (BG)vs › | $23.94B | 4.94% | 5.62% | 6.21% | 6.21% |
| Dollar Tree, Inc. (DLTR)vs › | $22.80B | 38.74% | 36.11% | 36.03% | 35.00% |
| Church & Dwight Co., Inc. (CHD)vs › | $22.25B | 45.65% | 45.21% | 44.10% | 44.21% |
| Kimberly-Clark Corporation (KMB)vs › | $32.69B | 36.69% | 35.70% | 34.16% | 33.85% |
| Constellation Brands, Inc. (STZ)vs › | $21.15B | 52.62% | 51.25% | 50.67% | 51.12% |
| Kenvue Inc. (KVUE)vs › | $34.16B | 58.19% | 58.05% | 56.87% | 56.28% |
| The Kroger Co. (KR)vs › | $34.89B | 23.18% | 23.00% | 22.75% | 22.34% |
| The Estée Lauder Companies Inc. (EL)vs › | $34.89B | 75.50% | 74.69% | 73.09% | 74.08% |
Gross Margin
31.2%
(Revenue - COGS) / Revenue
Gross Margin = Gross Profit / Revenue
Gross margin is the percentage of revenue remaining after the cost of goods sold, reflecting core product profitability.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
| DATE | GROSS MARGIN |
|---|---|
| 2026-07-31 | 32.60% |
| 2026-05-01 | 31.62% |
| 2026-01-30 | 30.45% |
| 2025-10-31 | 29.90% |
| 2025-08-01 | 31.34% |
| 2025-05-02 | 30.96% |
| 2025-01-31 | 29.40% |
| 2024-11-01 | 28.83% |
| 2024-08-02 | 29.96% |
| 2024-05-03 | 27.84% |
| 2024-02-02 | 27.22% |
| 2023-11-03 | 29.01% |
| 2023-08-04 | 31.08% |
| 2023-05-05 | 31.63% |
| 2023-02-03 | 30.86% |
| 2022-10-28 | 30.48% |
| 2022-07-29 | 32.34% |
| 2022-04-29 | 31.29% |
| 2022-01-28 | 31.21% |
| 2021-10-29 | 30.75% |
| 2021-07-30 | 31.65% |
| 2021-04-30 | 32.80% |
| 2021-01-29 | 32.52% |
| 2020-10-30 | 31.32% |
| 2020-07-31 | 32.45% |
| 2020-05-01 | 30.72% |
| 2020-01-31 | 31.75% |
| 2019-11-01 | 29.54% |
| 2019-08-02 | 30.78% |
| 2019-05-03 | 30.23% |
| 2019-02-01 | 31.15% |
| 2018-11-02 | 29.53% |
| 2018-08-03 | 30.65% |
| 2018-05-04 | 30.46% |
| 2018-02-02 | 32.06% |
| 2017-11-03 | 29.92% |
| 2017-08-04 | 30.72% |
| 2017-05-05 | 30.29% |
| 2017-02-03 | 31.63% |
| 2016-10-28 | 29.84% |
| 2016-07-29 | 31.19% |
| 2016-04-29 | 30.63% |
| 2016-01-29 | 31.82% |
| 2015-10-30 | 30.33% |
| 2015-07-31 | 31.17% |
| 2015-05-01 | 30.47% |
| 2015-01-30 | 31.70% |
| 2014-10-31 | 30.14% |
| 2014-08-01 | 30.81% |
| 2014-05-02 | 30.02% |
| 2014-01-31 | 31.93% |
| 2013-11-01 | 30.32% |
| 2013-08-02 | 31.34% |
| 2013-05-03 | 30.59% |
| 2013-02-01 | 32.51% |
| 2012-11-02 | 30.93% |
| 2012-08-03 | 31.99% |
| 2012-05-04 | 31.48% |
| 2012-02-03 | 32.17% |
| 2011-10-28 | 31.04% |
| 2011-07-29 | 32.12% |
| 2011-04-29 | 31.50% |
| 2011-01-28 | 32.42% |
| 2010-10-29 | 31.35% |
| 2010-07-30 | 32.23% |
| 2010-04-30 | 32.13% |
| 2010-01-29 | 32.19% |
| 2009-10-30 | 30.84% |
| 2009-07-31 | 31.22% |
| 2009-05-01 | 30.77% |
| 2009-01-30 | 29.44% |
| 2008-10-31 | 29.72% |
| 2008-08-01 | 29.05% |
| 2008-05-02 | 28.84% |
| 2008-02-01 | 28.93% |
| 2007-10-31 | 27.97% |
| 2007-07-31 | 26.55% |
| 2007-05-04 | 27.82% |
| 2007-02-02 | 25.29% |
| 2006-11-03 | 23.78% |
| 2006-08-04 | 27.17% |
| 2006-05-05 | 27.16% |
| 2006-02-03 | 29.47% |
| 2005-10-28 | 28.14% |
| 2005-07-29 | 28.63% |
| 2005-04-29 | 28.48% |
| 2005-01-28 | 30.03% |
| 2004-10-29 | 29.48% |
| 2004-07-30 | 29.24% |
| 2004-04-30 | 29.31% |
| 2004-01-30 | 29.32% |
| 2003-10-31 | 30.67% |
| 2003-08-01 | 28.64% |
| 2003-05-02 | 28.80% |
| 2003-01-31 | 30.01% |
| 2002-10-31 | 28.62% |
