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Dollar General Corporation (DG)
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Dollar General Corporation (DG) Gross Margin: 30.83%

Is Dollar General Corporation’s gross margin high or low?

Dollar General Corporation's gross margin of 30.83% is in line with its 4-year average of 30.67%, around the middle of its 4-year range (29.59%–31.60%).

As of Friday, June 12, 2026. 2.34% above its 12-month average of 30.13%.

DG Gross Margin Chart

DG Gross Margin
30.66%+3.62% 1Y
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DG Average Gross Margin Chart

DG Current vs Average Gross Margin Chart

DG Gross Margin Metrics

GROSS MARGIN

30.83%

GROSS MARGIN AVG TTM

30.13%

GROSS MARGIN AVG 3Y

30.44%

GROSS MARGIN AVG 5Y

30.67%

GROSS MARGIN AVG 10Y

30.78%

GROSS MARGIN AVG 15Y

30.93%

GROSS MARGIN AVG 20Y

30.43%

CURRENT VS TTM AVG

+2.34%

CURRENT VS 3Y AVG

+1.27%

CURRENT VS 5Y AVG

+0.51%

CURRENT VS 10Y AVG

+0.17%

CURRENT VS 15Y AVG

-0.33%

CURRENT VS 20Y AVG

+1.33%

DG Competitors' Gross Margin

NAMEMARKET CAPGROSS MARGINTTM3Y5Y
Dollar General Corporation (DG)$25.22B30.83%30.13%30.44%30.67%
Constellation Brands, Inc. (STZ)$24.55B51.67%51.25%50.67%51.12%
Church & Dwight Co., Inc. (CHD)$23.00B45.07%45.21%44.10%44.21%
Dollar Tree, Inc. (DLTR)$22.08B36.71%36.11%36.03%35.00%
Kellanova (K)$29.03B34.81%34.14%32.73%32.92%
General Mills, Inc. (GIS)$18.05B32.97%34.73%33.94%34.35%
Kimberly-Clark Corporation (KMB)$33.71B35.86%35.70%34.16%33.85%
Hormel Foods Corporation (HRL)$13.45B15.72%16.30%16.62%17.07%
McCormick & Company, Incorporated (MKC)$13.24B37.94%38.22%37.45%38.40%
The J. M. Smucker Company (SJM)$12.46B33.53%36.16%35.81%36.04%

Gross Margin Analysis

Gross Margin

30.8%

(Revenue - COGS) / Revenue

Dollar General Corporation Gross Margin Formula & Definition

Gross Margin = Gross Profit / Revenue

Gross margin is the percentage of revenue remaining after the cost of goods sold, reflecting core product profitability.

Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute

Dollar General Corporation Gross Margin FAQ

What is the gross margin for Dollar General Corporation (DG)?
The gross margin for DG stock is 30.83%.
Is Dollar General Corporation's gross margin high or low?
Dollar General Corporation's gross margin of 30.83% is in line with its 4-year average of 30.67%, around the middle of its 4-year range (29.59%–31.60%).
What is the TTM average gross margin for Dollar General Corporation (DG)?
The TTM average gross margin for DG stock is 30.13%.
What is the 3Y average gross margin for Dollar General Corporation (DG)?
The 3Y average gross margin for DG stock is 30.44%.
What is the 5Y average gross margin for Dollar General Corporation (DG)?
The 5Y average gross margin for DG stock is 30.67%.
What is the 10Y average gross margin for Dollar General Corporation (DG)?
The 10Y average gross margin for DG stock is 30.78%.
What is the 15Y average gross margin for Dollar General Corporation (DG)?
The 15Y average gross margin for DG stock is 30.93%.
What is the 20Y average gross margin for Dollar General Corporation (DG)?
The 20Y average gross margin for DG stock is 30.43%.

Dollar General Corporation Gross Margin History

DATEGROSS MARGIN
2026-01-3030.66%
2025-01-3129.59%
2024-02-0230.29%
2023-02-0331.23%
2022-01-2831.60%
2021-01-2931.76%
2020-01-3130.59%
2019-02-0130.45%
2018-02-0230.77%
2017-02-0330.85%
2016-01-2930.96%
2015-01-3030.69%
2014-01-3131.05%
2013-02-0131.74%
2012-02-0331.73%
2011-01-2832.04%
2010-01-2931.28%
2009-01-3029.27%
2008-02-0127.84%
2007-02-0225.83%
2006-02-0328.72%
2005-01-2829.54%
2004-01-3029.37%
2003-01-3128.26%
2001-12-3128.36%
2001-02-0227.49%
2000-01-2828.24%
1999-01-2928.12%
1998-01-3028.25%
1997-01-3128.34%

About Dollar General Corporation

Dollar General Corporation is a prominent discount retail chain that offers a wide array of merchandise across the southern, southwestern, Midwestern, and eastern regions of the United States. Its extensive product assortment primarily features consumable items. This includes household essentials such as paper products, cleaning supplies, and laundry detergents; a wide array of food options, ranging from shelf-stable groceries like cereals, pasta, canned goods, condiments, and baking ingredients, to fresh and refrigerated perishables such as milk, eggs, bread, and frozen foods, as well as alcoholic beverages like beer and wine. The selection further encompasses popular snacks (candies, cookies, crackers, and carbonated drinks), health and beauty aids (over-the-counter medications, personal care items, cosmetics, dental, and foot care products), pet food and supplies, and tobacco products. Beyond consumables, Dollar General offers seasonal merchandise, which includes holiday decorations, toys, electronics, greeting cards, stationery, prepaid phone services and accessories, gardening tools, hardware, automotive items, and home office supplies. Customers can also find various home goods, from kitchenware and small appliances to lighting, storage solutions, frames, candles, craft materials, and soft furnishings for the kitchen, bed, and bath. Lastly, the company stocks a selection of apparel, featuring everyday clothing for infants, children, women, and men, along with socks, underwear, disposable diapers, shoes, and accessories. As of February 25, 2022, Dollar General operated an impressive 18,190 stores spread across 47 U.S. states. Originally established in 1939 as J.L. Turner & Son, Inc., the company adopted its current name, Dollar General Corporation, in 1968. Its corporate headquarters are situated in Goodlettsville, Tennessee.

Goodlettsville, TN
194,200 employees
Consumer Defensive / Discount Stores
Sector
Consumer Defensive
Industry
Discount Stores
CEO
Todd J. Vasos