Basis: Latest reported fiscal quarter. Source: stored company filings and market data; unavailable inputs remain N/A.
Is the gross margin high or low?
The gross margin of 71.04% is in line with its 5-year average of 73.30%, around the middle of its 5-year range (67.78%–77.92%).
As of the fiscal period ended Tuesday, March 31, 2026. 3.48% below its 12-month average of 73.60%.
Reported quarterly gross margin; no daily interpolation.
GROSS MARGIN
71.04%
GROSS MARGIN AVG TTM
73.60%
GROSS MARGIN AVG 3Y
72.28%
GROSS MARGIN AVG 5Y
73.30%
GROSS MARGIN AVG 10Y
75.52%
GROSS MARGIN AVG 15Y
76.98%
GROSS MARGIN AVG 20Y
76.66%
CURRENT VS TTM AVG
-3.48%
CURRENT VS 3Y AVG
-1.72%
CURRENT VS 5Y AVG
-3.09%
CURRENT VS 10Y AVG
-5.93%
CURRENT VS 15Y AVG
-7.71%
CURRENT VS 20Y AVG
-7.33%
SECTOR MEDIAN · CONSUMER DEFENSIVE
36.14%
median of 48 covered companies
CURRENT VS SECTOR MEDIAN
+96.54%
vs the sector median at left
The Estée Lauder Companies Inc.
Market Cap
$30.50B
Gross Margin
71.04%
TTM Avg
73.60%
3Y Avg
72.28%
5Y Avg
73.30%
Market Cap
$31.26B
Gross Margin
33.33%
TTM Avg
34.01%
3Y Avg
33.05%
5Y Avg
33.11%
Market Cap
$28.01B
Gross Margin
30.83%
TTM Avg
30.13%
3Y Avg
30.44%
5Y Avg
30.67%
Market Cap
$35.81B
Gross Margin
36.69%
TTM Avg
35.70%
3Y Avg
34.16%
5Y Avg
33.85%
| NAME | MARKET CAP | GROSS MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| The Estée Lauder Companies Inc. (EL) | $30.50B | 71.04% | 73.60% | 72.28% | 73.30% |
| The Kraft Heinz Company (KHC)vs › | $31.26B | 33.33% | 34.01% | 33.05% | 33.11% |
| Kellanova (K)vs › | $29.03B | 34.81% | 34.14% | 32.73% | 32.92% |
| Dollar General Corporation (DG)vs › | $28.01B | 30.83% | 30.13% | 30.44% | 30.67% |
| The Kroger Co. (KR)vs › | $35.07B | 23.18% | 23.00% | 22.75% | 22.34% |
| The Hershey Company (HSY)vs › | $35.62B | 38.11% | 40.30% | 42.13% | 43.18% |
| Kimberly-Clark Corporation (KMB)vs › | $35.81B | 36.69% | 35.70% | 34.16% | 33.85% |
| Dollar Tree, Inc. (DLTR)vs › | $24.98B | 36.71% | 36.11% | 36.03% | 35.00% |
| Kenvue Inc. (KVUE)vs › | $36.42B | 58.37% | 58.05% | 56.87% | 56.28% |
| Church & Dwight Co., Inc. (CHD)vs › | $23.78B | 45.65% | 45.21% | 44.10% | 44.21% |
Gross Margin
71.0%
(Revenue - COGS) / Revenue
Gross Margin = Gross Profit / Revenue
Gross margin is the percentage of revenue remaining after the cost of goods sold, reflecting core product profitability.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
| DATE | GROSS MARGIN |
|---|---|
| 2026-03-31 | 71.04% |
| 2025-12-31 | 76.55% |
| 2025-09-30 | 73.37% |
| 2025-06-30 | 72.09% |
| 2025-03-31 | 74.96% |
| 2024-12-31 | 76.10% |
| 2024-09-30 | 72.39% |
| 2024-06-30 | 71.76% |
| 2024-03-31 | 71.90% |
| 2023-12-31 | 73.03% |
| 2023-09-30 | 69.58% |
| 2023-06-30 | 67.78% |
| 2023-03-31 | 69.10% |
| 2022-12-31 | 73.61% |
| 2022-09-30 | 73.97% |
| 2022-06-30 | 71.05% |
| 2022-03-31 | 76.58% |
| 2021-12-31 | 77.92% |
| 2021-09-30 | 75.93% |
| 2021-06-30 | 74.95% |
| 2021-03-31 | 75.70% |
| 2020-12-31 | 77.66% |
| 2020-09-30 | 76.84% |
| 2020-06-30 | 68.44% |
| 2020-03-31 | 75.01% |
| 2019-12-31 | 77.49% |
| 2019-09-30 | 76.69% |
| 2019-06-30 | 76.74% |
| 2019-03-31 | 78.13% |
| 2018-12-31 | 77.28% |
| 2018-09-30 | 76.65% |
| 2018-06-30 | 78.85% |
| 2018-03-31 | 79.73% |
| 2017-12-31 | 79.89% |
| 2017-09-30 | 78.28% |
| 2017-06-30 | 78.82% |
| 2017-03-31 | 79.31% |
| 2016-12-31 | 80.14% |
| 2016-09-30 | 79.20% |
| 2016-06-30 | 80.70% |
| 2016-03-31 | 81.02% |
| 2015-12-31 | 81.15% |
| 2015-09-30 | 79.64% |
| 2015-06-30 | 80.67% |
| 2015-03-31 | 80.51% |
| 2014-12-31 | 81.18% |
| 2014-09-30 | 79.60% |
| 2014-06-30 | 80.41% |
| 2014-03-31 | 80.44% |
| 2013-12-31 | 80.73% |
| 2013-09-30 | 79.66% |
| 2013-06-30 | 80.24% |
| 2013-03-31 | 80.67% |
| 2012-12-31 | 80.63% |
| 2012-09-30 | 78.85% |
| 2012-06-30 | 80.40% |
| 2012-03-31 | 79.13% |
| 2011-12-31 | 79.87% |
| 2011-09-30 | 78.43% |
| 2011-06-30 | 79.37% |
| 2011-03-31 | 77.72% |
| 2010-12-31 | 78.29% |
| 2010-09-30 | 76.66% |
| 2010-06-30 | 77.48% |
| 2010-03-31 | 76.10% |
| 2009-12-31 | 76.78% |
| 2009-09-30 | 75.72% |
| 2009-06-30 | 74.62% |
| 2009-03-31 | 73.69% |
| 2008-12-31 | 75.11% |
| 2008-09-30 | 73.73% |
| 2008-06-30 | 75.62% |
| 2008-03-31 | 74.90% |
| 2007-12-31 | 74.94% |
| 2007-09-30 | 73.35% |
| 2007-06-30 | 76.07% |
| 2007-03-31 | 74.80% |
| 2006-12-31 | 74.94% |
| 2006-10-24 | 73.13% |
| 2006-06-30 | 75.25% |
| 2006-03-31 | 73.93% |
| 2005-12-31 | 74.30% |
| 2005-09-30 | 71.98% |
| 2005-06-30 | 75.93% |
| 2005-03-31 | 74.87% |
| 2004-12-31 | 74.40% |
| 2004-09-30 | 72.65% |
| 2004-06-30 | 75.70% |
| 2004-03-31 | 74.77% |
| 2003-12-31 | 74.51% |
| 2003-09-30 | 72.90% |
| 2003-06-30 | 76.24% |
| 2003-03-31 | 74.46% |
| 2002-12-31 | 73.71% |
| 2002-09-30 | 71.26% |
| 2002-06-30 | 76.40% |
