On trailing earnings, DG is cheaper: DG trades at a 16.24 P/E and KR at 42.02.

Which has grown faster, DG or KR?

Over the past five years, DG grew revenue faster — DG at a 5.03% CAGR versus KR at 2.19%.

Does DG or KR pay a bigger dividend?

DG yields 2.06% and KR yields 2.16% based on trailing dividends and the latest price.

Is DG or KR more profitable?

DG runs the higher net margin — DG at 3.63% versus KR at 0.69%.

Which has been the better investment, DG or KR?

Over the past 10-year, KR delivered the higher annualized total return — DG at 3.68% versus KR at 8.00%. Past performance doesn't predict future results.

Dollar General Corporation (DG) vs The Kroger Co. (KR)

DG leads on 11 of 16 compared metrics.

A side-by-side comparison of Dollar General Corporation and The Kroger Co. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Dollar General Corporation

$25.32B

$114.80Consumer Defensive

The Kroger Co.

$39.90B

$64.71Consumer Defensive

Total return — DG vs KR

growth of $100 · last 17y

DG +397.0%KR +452.6%KR compounded faster

DG KR

DG vs KR: by the numbers

•KR is the larger company ($39.90B vs $25.32B market cap).
•DG trades at the lower earnings multiple (16.24 vs 42.02 P/E).
•DG converts more revenue to profit (3.63% vs 0.69% net margin).
•DG grew revenue faster over the past five years (5.03% vs 2.19% CAGR).
•KR pays the higher dividend yield (2.16% vs 2.06%).

Which is better, DG or KR?

Metric tally: DG 11 · KR 5

It depends on what you're optimizing for:

ValueDG(lower P/E)

GrowthDG(faster 5Y revenue CAGR)

IncomeKR(higher dividend yield)

QualityDG(higher ROIC)

Valuation

Metric	DG	KR
P/E ratio	16.24●	42.02
Forward P/E	14.40	11.53●
P/S ratio	0.59	0.28●
P/B ratio	2.88●	6.89
PEG ratio	0.61	—
EV / EBITDA	13.07	10.80●
FCF yield	11.38%●	8.64%

Profitability

Metric	DG	KR
Gross margin	30.83%●	23.30%
Operating margin	5.26%●	1.28%
Net margin	3.63%●	0.69%
ROE	17.69%●	17.14%
ROIC	6.64%●	4.70%

Dividends

Metric	DG	KR
Dividend yield	2.06%	2.16%●
Payout ratio	34.35%	89.74%

Growth (annualized)

Metric	DG	KR
Revenue CAGR (5Y)	5.03%●	2.19%
EPS CAGR (5Y)	-8.48%●	-13.96%
FCF CAGR (5Y)	10.79%●	-2.23%
Total return CAGR (5Y)	-9.86%	13.20%●

Frequently asked

Which is better, DG or KR?: It depends on your goal. value: DG (lower P/E); growth: DG (faster 5Y revenue CAGR); income: KR (higher dividend yield); quality: DG (higher ROIC). Across all compared metrics, DG leads 11 to 5.
Is DG or KR cheaper?: On trailing earnings, DG is cheaper: DG trades at a 16.24 P/E and KR at 42.02.
Which has grown faster, DG or KR?: Over the past five years, DG grew revenue faster — DG at a 5.03% CAGR versus KR at 2.19%.
Does DG or KR pay a bigger dividend?: DG yields 2.06% and KR yields 2.16% based on trailing dividends and the latest price.
Is DG or KR more profitable?: DG runs the higher net margin — DG at 3.63% versus KR at 0.69%.
Which has been the better investment, DG or KR?: Over the past 10-year, KR delivered the higher annualized total return — DG at 3.68% versus KR at 8.00%. Past performance doesn't predict future results.

Go deeper

Full DG analysis Full KR analysis Interactive comparison tool

Dig into the metrics

Dollar General P/E ratio Kroger P/E ratio Dollar General dividend yield Kroger dividend yield Dollar General ROE Kroger ROE Dollar General operating margin Kroger operating margin Dollar General revenue growth Kroger revenue growth Dollar General free cash flow Kroger free cash flow

Dollar General & Kroger appear in these rankings

Highest Dividend Yield Stocks Highest FCF Yield Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.