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Ulta Beauty, Inc. (ULTA)
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Ulta Beauty, Inc. (ULTA) PB Ratio: 7.97

Is Ulta Beauty, Inc.’s P/B ratio high or low?

Ulta Beauty, Inc.'s P/B ratio of 7.97 is 23% below its 5-year average of 10.38, near the low end of its 5-year range (6.13–15.04).

16.04% below its 12-month average of 9.49.

ULTA PB Ratio Chart

ULTA PB Ratio
7.97-7.97% 1Y
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ULTA Average PB Ratio Chart

ULTA Current vs Average PB Ratio Chart

ULTA PB Ratio Metrics

PB RATIO

7.97

PB RATIO AVG TTM

9.49

PB RATIO AVG 3Y

9.30

PB RATIO AVG 5Y

10.38

PB RATIO AVG 10Y

9.80

PB RATIO AVG 15Y

9.24

PB RATIO AVG 20Y

8.42

CURRENT VS TTM AVG

-16.04%

CURRENT VS 3Y AVG

-14.26%

CURRENT VS 5Y AVG

-23.23%

CURRENT VS 10Y AVG

-18.67%

CURRENT VS 15Y AVG

-13.78%

CURRENT VS 20Y AVG

-5.30%

ULTA Competitors' PB Ratio

NAMEMARKET CAPPB RATIOTTM3Y5Y
Ulta Beauty, Inc. (ULTA)$20.11B7.979.499.3010.38
Flutter Entertainment plc (FLUT)vs ›$19.19B2.193.713.843.84
Rivian Automotive, Inc. (RIVN)vs ›$21.06B4.753.532.342.06
International Paper Company (IP)vs ›$19.14B1.301.261.581.69
Smurfit Westrock Plc (SW)vs ›$22.72B1.291.211.481.68
Best Buy Co., Inc. (BBY)vs ›$16.55B5.385.365.705.93
Tractor Supply Company (TSCO)vs ›$16.39B6.5710.8411.9512.11
Ralph Lauren Corporation (RL)vs ›$24.64B8.867.855.774.71
Ball Corporation (BALL)vs ›$15.17B2.722.813.364.61
DraftKings Inc. (DKNG)vs ›$14.39B25.5021.8719.4714.12

P/B vs. its own history

At 7.97, P/B is in its normal range, sitting higher than 41% of its 19-year history.

19-year low

0.89

median

8.42

19-year high

15.04

cheaperricher

Book Value Analysis

P/B Ratio

7.97

Market Price / Book Value per Share

Ulta Beauty, Inc. PB Ratio Formula & Definition

PB Ratio = Market Cap / Total Shareholders' Equity

The price-to-book ratio compares market capitalization to book value (shareholders' equity). Lower values can indicate a cheaper valuation relative to net assets.

Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute

Ulta Beauty, Inc. PB Ratio FAQ

What is the P/B ratio for Ulta Beauty, Inc. (ULTA)?
The P/B ratio for ULTA stock is 7.97.
Is Ulta Beauty, Inc.'s P/B ratio high or low?
Ulta Beauty, Inc.'s P/B ratio of 7.97 is 23% below its 5-year average of 10.38, near the low end of its 5-year range (6.13–15.04).
What is the TTM average P/B ratio for Ulta Beauty, Inc. (ULTA)?
The TTM average P/B ratio for ULTA stock is 9.49.
What is the 3Y average P/B ratio for Ulta Beauty, Inc. (ULTA)?
The 3Y average P/B ratio for ULTA stock is 9.30.
What is the 5Y average P/B ratio for Ulta Beauty, Inc. (ULTA)?
The 5Y average P/B ratio for ULTA stock is 10.38.
What is the 10Y average P/B ratio for Ulta Beauty, Inc. (ULTA)?
The 10Y average P/B ratio for ULTA stock is 9.80.
What is the 15Y average P/B ratio for Ulta Beauty, Inc. (ULTA)?
The 15Y average P/B ratio for ULTA stock is 9.24.
What is the 20Y average P/B ratio for Ulta Beauty, Inc. (ULTA)?
The 20Y average P/B ratio for ULTA stock is 8.42.

Ulta Beauty, Inc. PB Ratio History

DATEPB RATIO
2026-06-127.97
2026-06-118.12
2026-06-108.02
2026-06-098.14
2026-06-087.88
2026-06-057.96
2026-06-047.88
2026-06-038.03
2026-06-028.43
2026-06-018.04
2026-05-298.17
2026-05-288.35
2026-05-278.14
2026-05-268.28
2026-05-228.27
2026-05-218.09
2026-05-207.91
2026-05-197.73
2026-05-187.70
2026-05-157.93
2026-05-148.00
2026-05-137.90
2026-05-128.11
2026-05-118.22
2026-05-088.37
2026-05-078.45
2026-05-068.59
2026-05-058.55
2026-05-048.31
2026-05-018.54
2026-04-308.63
2026-04-298.51
2026-04-288.64
2026-04-278.66
2026-04-248.96
2026-04-239.06
2026-04-229.05
2026-04-219.15
2026-04-209.18
2026-04-178.88
2026-04-168.66
2026-04-158.65
2026-04-148.56
2026-04-138.45
2026-04-108.35
2026-04-098.55
2026-04-088.55
2026-04-078.54
2026-04-068.71
2026-04-028.62
2026-04-018.61
2026-03-318.39
2026-03-308.19
2026-03-278.19
2026-03-268.37
2026-03-258.97
2026-03-248.78
2026-03-238.80
2026-03-209.04
2026-03-199.11
2026-03-188.88
2026-03-178.92
2026-03-168.81
2026-03-139.13
2026-03-1210.65
2026-03-1111.13
2026-03-1011.04
2026-03-0910.95
2026-03-0611.02
2026-03-0511.15
2026-03-0411.28
2026-03-0311.41
2026-03-0211.54
2026-02-2711.68
2026-02-2611.86
2026-02-2511.67
2026-02-2411.70
2026-02-2311.42
2026-02-2011.64
2026-02-1911.81
2026-02-1811.76
2026-02-1712.05
2026-02-1311.65
2026-02-1211.38
2026-02-1111.65
2026-02-1011.58
2026-02-0911.87
2026-02-0611.77
2026-02-0511.56
2026-02-0411.57
2026-02-0311.48
2026-02-0211.35
2026-01-3011.04
2026-01-2910.76
2026-01-2810.88
2026-01-2711.11
2026-01-2611.28
2026-01-2311.70
2026-01-2211.62
2026-01-2111.65
2026-01-2011.52
2026-01-1611.31
2026-01-1511.34
2026-01-1411.32
2026-01-1311.34
2026-01-1211.28
2026-01-0911.36
2026-01-0811.21
2026-01-0711.17
2026-01-0611.08
2026-01-0510.76
2026-01-0210.57
2025-12-3110.32
2025-12-3010.35
2025-12-2910.31
2025-12-2610.36
2025-12-2410.38
2025-12-2310.30
2025-12-2210.45
2025-12-1910.19
2025-12-1810.13
2025-12-179.99
2025-12-1610.05
2025-12-1510.08
2025-12-1210.26
2025-12-1110.12
2025-12-1010.24
2025-12-0910.28
2025-12-0810.05
2025-12-0510.26
2025-12-049.10
2025-12-039.43
2025-12-029.49
2025-12-019.49
2025-11-289.34
2025-11-269.27
2025-11-259.03
2025-11-248.92
2025-11-218.93
2025-11-208.60
2025-11-198.62
2025-11-188.79
2025-11-178.83
2025-11-149.17
2025-11-139.25
2025-11-129.28
2025-11-119.06
2025-11-108.95
2025-11-078.97
2025-11-068.83
2025-11-059.04
2025-11-048.95
2025-11-038.96
2025-10-319.01
2025-10-308.83
2025-10-298.77
2025-10-288.99
2025-10-279.06
2025-10-248.97
2025-10-239.09
2025-10-229.00
2025-10-219.11
2025-10-209.07
2025-10-179.24
2025-10-169.31
2025-10-159.33
2025-10-149.37
2025-10-139.41
2025-10-109.52
2025-10-099.72
2025-10-089.80
2025-10-079.65
2025-10-069.82
2025-10-039.64
2025-10-029.66
2025-10-019.63
2025-09-309.47
2025-09-299.59
2025-09-269.56
2025-09-259.35
2025-09-249.28
2025-09-239.09
2025-09-228.98
2025-09-199.03
2025-09-189.27
2025-09-179.16
2025-09-169.10
2025-09-159.11
2025-09-128.92
2025-09-119.04
2025-09-108.93
2025-09-098.90
2025-09-089.01
2025-09-058.92
2025-09-049.17
2025-09-039.20
2025-09-029.23
2025-08-298.54
2025-08-289.19
2025-08-2710.00
2025-08-269.85
2025-08-259.82
2025-08-229.92
2025-08-219.74
2025-08-209.68
2025-08-199.67
2025-08-189.68
2025-08-159.76
2025-08-149.85
2025-08-139.98
2025-08-129.66
2025-08-119.34
2025-08-089.33
2025-08-079.48
2025-08-069.67
2025-08-059.55
2025-08-049.64
2025-08-019.51
2025-07-319.64
2025-07-309.69
2025-07-299.62
2025-07-289.72
2025-07-259.64
2025-07-249.62
2025-07-239.51
2025-07-229.41
2025-07-219.31
2025-07-189.24
2025-07-179.18
2025-07-169.08
2025-07-158.87
2025-07-148.98
2025-07-118.93
2025-07-108.92
2025-07-098.91
2025-07-089.05
2025-07-078.91
2025-07-038.95
2025-07-028.89
2025-07-018.87
2025-06-308.76
2025-06-278.58
2025-06-268.57
2025-06-258.60
2025-06-248.70
2025-06-238.83
2025-06-208.87
2025-06-188.87
2025-06-178.83
2025-06-168.84
2025-06-138.60
2025-06-128.66
2025-06-118.56
2025-06-108.65
2025-06-098.77
2025-06-068.72
2025-06-058.75
2025-06-048.72
2025-06-038.86
2025-06-028.91

Showing the most recent 260 of 4,687 data points. The chart above shows the full history.

About Ulta Beauty, Inc.

Ulta Beauty, Inc. functions as a prominent beauty product retailer throughout the United States. Its physical locations feature a broad assortment of goods, including cosmetics, perfumes, skincare, haircare items, bath and body essentials, and professional salon styling instruments. Additionally, they provide a comprehensive suite of salon services, encompassing hair, skin, makeup, brow, and nail treatments. The company further offers its proprietary label products, such as the Ulta Beauty Collection for cosmetics, skincare, and bath items, alongside other Ulta Beauty branded merchandise and gift options. As of March 10, 2022, Ulta Beauty operated 1,308 retail stores across all 50 U.S. states. Its products are also available for purchase via its website, ulta.com, and through its mobile applications. Incorporated in 1990, the enterprise was initially known as Ulta Salon, Cosmetics & Fragrance, Inc., before officially changing its name to Ulta Beauty, Inc. in January 2017. Its corporate base is located in Bolingbrook, Illinois.

Bolingbrook, IL
20,000 employees
Consumer Cyclical / Specialty Retail
Sector
Consumer Cyclical
Industry
Specialty Retail
CEO
Kecia L. Steelman