Packaging Corporation of America (PKG) vs Ulta Beauty, Inc. (ULTA)

ULTA leads on 11 of 16 compared metrics.

A side-by-side comparison of Packaging Corporation of America and Ulta Beauty, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 24, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Compare

Total return — PKG vs ULTA

growth of $100 · last 19y
PKG +668.2%ULTA +1440.3%ULTA compounded faster
05001k2k2k3kStart $1002011201520192023$768$1,540
PKG ULTA

PKG vs ULTA: by the numbers

  • PKG is the larger company ($20.74B vs $19.75B market cap).
  • ULTA trades at the lower earnings multiple (17.22 vs 28.32 P/E).
  • ULTA converts more revenue to profit (9.36% vs 8.03% net margin).
  • ULTA grew revenue faster over the past five years (12.93% vs 6.41% CAGR).
  • PKG pays a dividend (2.25% yield) while ULTA does not currently pay one.

Which is better, PKG or ULTA?

Metric tally: PKG 5 · ULTA 11

It depends on what you're optimizing for:

ValueULTA(lower P/E)
GrowthULTA(faster 5Y revenue CAGR)
QualityULTA(higher ROIC)

Metrics side by side

Valuation

MetricPKGULTA
P/E ratio28.3217.22
Forward P/E22.5014.38
P/S ratio2.251.59
P/B ratio4.527.82
PEG ratio2.3422.87
EV / EBITDA13.3111.80
FCF yield3.39%5.19%

Profitability

MetricPKGULTA
Gross margin20.48%39.33%
Operating margin13.16%12.54%
Net margin8.03%9.36%
ROE16.14%46.06%
ROIC9.44%22.76%

Dividends

MetricPKGULTA
Dividend yield2.25%
Payout ratio60.98%

Growth (annualized)

MetricPKGULTA
Revenue CAGR (5Y)6.41%12.93%
EPS CAGR (5Y)12.12%52.49%
FCF CAGR (5Y)4.94%0.55%
Total return CAGR (5Y)14.92%6.13%

Frequently asked

Which is better, PKG or ULTA?
It depends on your goal. value: ULTA (lower P/E); growth: ULTA (faster 5Y revenue CAGR); quality: ULTA (higher ROIC). Across all compared metrics, ULTA leads 11 to 5.
Is PKG or ULTA cheaper?
On trailing earnings, ULTA is cheaper: PKG trades at a 28.32 P/E and ULTA at 17.22.
Which has grown faster, PKG or ULTA?
Over the past five years, ULTA grew revenue faster — PKG at a 6.41% CAGR versus ULTA at 12.93%.
Does PKG or ULTA pay a bigger dividend?
PKG pays a dividend (2.25% yield) while ULTA does not currently pay one.
Is PKG or ULTA more profitable?
ULTA runs the higher net margin — PKG at 8.03% versus ULTA at 9.36%.
Which has been the better investment, PKG or ULTA?
Over the past 10-year, PKG delivered the higher annualized total return — PKG at 16.26% versus ULTA at 6.62%. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 24, 2026.