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Ulta Beauty, Inc. (ULTA)
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Ulta Beauty, Inc. (ULTA) EV/Sales Ratio: 1.82x

popular:market cap|pe ratio|revenue|price history|total return

Is Ulta Beauty, Inc.’s EV/Sales ratio high or low?

Ulta Beauty, Inc.'s EV/Sales ratio of 1.82x is 21% below its 5-year average of 2.32x, near the low end of its 5-year range (1.46x–3.17x).

The EV/Sales ratio for Ulta Beauty, Inc. (ULTA) is 1.82x as of Wednesday, June 10, 2026. It is below its 12-month average by 19.37% (2.26x).

EV/EBITDA|P/S Ratio|Revenue|All Metrics

ULTA EV/Sales Ratio Chart

ULTA EV/Sales Ratio
1.82x-8.08% 1Y
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ULTA Average EV/Sales Ratio Chart

ULTA Current vs Average EV/Sales Ratio Chart

ULTA EV/Sales Ratio Metrics

EV/SALES RATIO

1.82x

EV/SALES RATIO AVG TTM

2.26x

EV/SALES RATIO AVG 3Y

2.07x

EV/SALES RATIO AVG 5Y

2.32x

EV/SALES RATIO AVG 10Y

2.55x

EV/SALES RATIO AVG 15Y

2.61x

EV/SALES RATIO AVG 20Y

2.30x

CURRENT VS TTM AVG

-19.37%

CURRENT VS 3Y AVG

-11.95%

CURRENT VS 5Y AVG

-21.44%

CURRENT VS 10Y AVG

-28.58%

CURRENT VS 15Y AVG

-30.28%

CURRENT VS 20Y AVG

-20.98%

ULTA Competitors' EV/Sales Ratio

NAMEMARKET CAPEV/SALES RATIOTTM3Y5Y
Ulta Beauty, Inc. (ULTA)—1.82x2.26x2.07x2.32x
Rivian Automotive, Inc. (RIVN)$19.76B4.23x3.74x3.34x321.41x
International Paper Company (IP)$18.07B1.06x1.36x1.16x1.19x
Best Buy Co., Inc. (BBY)$15.99B0.44x0.42x0.45x0.46x
Lululemon Athletica Inc. (LULU)$13.69B1.30x2.01x3.84x5.19x
DraftKings Inc. (DKNG)$13.69B2.39x3.26x4.18x5.73x
NIO Inc. (NIO)$12.45B1.10x1.47x1.57x3.95x
Domino's Pizza, Inc. (DPZ)$10.57B3.14x3.88x4.25x4.37x
GameStop Corp. (GME)$10.08B2.75x2.42x1.63x1.61x
CAVA Group, Inc. (CAVA)$9.38B7.56x7.68x9.25x9.25x

Understanding EV/Sales

Enterprise Value (EV) = Market Cap + Total Debt - Cash

Sales = Total Revenue (TTM)

EV/Sales is commonly used because:

  • It works for unprofitable companies where P/E doesn't apply
  • Revenue is harder to manipulate than earnings
  • It supports comparisons across companies at different profitability stages
  • It is frequently used for software and other revenue-growth-focused companies

Note: EV/Sales does not include margin, debt maturity, cash conversion, or growth durability by itself.

Ulta Beauty, Inc. EV/Sales Ratio Formula & Definition

EV/Sales = Enterprise Value / Revenue (TTM)

Enterprise value to sales compares total company value to revenue, useful across capital structures and for unprofitable companies.

Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute

Ulta Beauty, Inc. EV/Sales Ratio FAQ

What is the EV/Sales ratio for Ulta Beauty, Inc. (ULTA)?
The EV/Sales ratio for ULTA stock is 1.82x.
Is Ulta Beauty, Inc.'s EV/Sales ratio high or low?
Ulta Beauty, Inc.'s EV/Sales ratio of 1.82x is 21% below its 5-year average of 2.32x, near the low end of its 5-year range (1.46x–3.17x).
What is the TTM average EV/Sales ratio for Ulta Beauty, Inc. (ULTA)?
The TTM average EV/Sales ratio for ULTA stock is 2.26x.
What is the 3Y average EV/Sales ratio for Ulta Beauty, Inc. (ULTA)?
The 3Y average EV/Sales ratio for ULTA stock is 2.07x.
What is the 5Y average EV/Sales ratio for Ulta Beauty, Inc. (ULTA)?
The 5Y average EV/Sales ratio for ULTA stock is 2.32x.
What is the 10Y average EV/Sales ratio for Ulta Beauty, Inc. (ULTA)?
The 10Y average EV/Sales ratio for ULTA stock is 2.55x.
What is the 15Y average EV/Sales ratio for Ulta Beauty, Inc. (ULTA)?
The 15Y average EV/Sales ratio for ULTA stock is 2.61x.
What is the 20Y average EV/Sales ratio for Ulta Beauty, Inc. (ULTA)?
The 20Y average EV/Sales ratio for ULTA stock is 2.30x.

Ulta Beauty, Inc. EV/Sales Ratio History

DATEEV/SALES RATIO
2026-06-101.82x
2026-06-091.82x
2026-06-081.77x
2026-06-051.78x
2026-06-041.77x
2026-06-031.80x
2026-06-021.88x
2026-06-011.96x
2026-05-291.99x
2026-05-282.03x
2026-05-271.98x
2026-05-262.02x
2026-05-222.01x
2026-05-211.97x
2026-05-201.93x
2026-05-191.89x
2026-05-181.88x
2026-05-151.94x
2026-05-141.95x
2026-05-131.93x
2026-05-121.98x
2026-05-112.00x
2026-05-082.04x
2026-05-072.05x
2026-05-062.08x
2026-05-052.08x
2026-05-042.02x
2026-05-012.07x
2026-04-302.09x
2026-04-292.07x
2026-04-282.10x
2026-04-272.10x
2026-04-242.17x
2026-04-232.19x
2026-04-222.19x
2026-04-212.21x
2026-04-202.22x
2026-04-172.15x
2026-04-162.10x
2026-04-152.10x
2026-04-142.08x
2026-04-132.05x
2026-04-102.03x
2026-04-092.08x
2026-04-082.08x
2026-04-072.07x
2026-04-062.11x
2026-04-022.09x
2026-04-012.09x
2026-03-312.04x
2026-03-301.99x
2026-03-271.99x
2026-03-262.04x
2026-03-252.17x
2026-03-242.13x
2026-03-232.13x
2026-03-202.18x
2026-03-192.20x
2026-03-182.15x
2026-03-172.16x
2026-03-162.13x
2026-03-132.21x
2026-03-122.54x
2026-03-112.64x
2026-03-102.62x
2026-03-092.60x
2026-03-062.62x
2026-03-052.65x
2026-03-042.68x
2026-03-032.70x
2026-03-022.73x
2026-02-272.76x
2026-02-262.80x
2026-02-252.76x
2026-02-242.77x
2026-02-232.71x
2026-02-202.76x
2026-02-192.79x
2026-02-182.78x
2026-02-172.85x
2026-02-132.76x
2026-02-122.70x
2026-02-112.76x
2026-02-102.74x
2026-02-092.81x
2026-02-062.78x
2026-02-052.74x
2026-02-042.74x
2026-02-032.72x
2026-02-022.69x
2026-01-302.62x
2026-01-292.56x
2026-01-282.59x
2026-01-272.64x
2026-01-262.68x
2026-01-232.77x
2026-01-222.75x
2026-01-212.76x
2026-01-202.73x
2026-01-162.68x
2026-01-152.69x
2026-01-142.69x
2026-01-132.69x
2026-01-122.68x
2026-01-092.69x
2026-01-082.66x
2026-01-072.65x
2026-01-062.63x
2026-01-052.56x
2026-01-022.52x
2025-12-312.46x
2025-12-302.47x
2025-12-292.46x
2025-12-262.47x
2025-12-242.48x
2025-12-232.46x
2025-12-222.49x
2025-12-192.44x
2025-12-182.42x
2025-12-172.39x
2025-12-162.41x
2025-12-152.41x
2025-12-122.45x
2025-12-112.42x
2025-12-102.45x
2025-12-092.46x
2025-12-082.41x
2025-12-052.45x
2025-12-042.20x
2025-12-032.28x
2025-12-022.30x
2025-12-012.30x
2025-11-282.26x
2025-11-262.25x
2025-11-252.19x
2025-11-242.17x
2025-11-212.17x
2025-11-202.10x
2025-11-192.10x
2025-11-182.14x
2025-11-172.15x
2025-11-142.22x
2025-11-132.24x
2025-11-122.25x
2025-11-112.20x
2025-11-102.17x
2025-11-072.18x
2025-11-062.15x
2025-11-052.20x
2025-11-042.18x
2025-11-032.18x
2025-10-312.19x
2025-10-302.15x
2025-10-292.13x
2025-10-282.18x
2025-10-272.20x
2025-10-242.18x
2025-10-232.21x
2025-10-222.19x
2025-10-212.21x
2025-10-202.20x
2025-10-172.24x
2025-10-162.26x
2025-10-152.26x
2025-10-142.27x
2025-10-132.28x
2025-10-102.30x
2025-10-092.35x
2025-10-082.37x
2025-10-072.33x
2025-10-062.37x
2025-10-032.33x
2025-10-022.33x
2025-10-012.33x
2025-09-302.29x
2025-09-292.32x
2025-09-262.31x
2025-09-252.26x
2025-09-242.25x
2025-09-232.21x
2025-09-222.18x
2025-09-192.19x
2025-09-182.25x
2025-09-172.22x
2025-09-162.21x
2025-09-152.21x
2025-09-122.17x
2025-09-112.20x
2025-09-102.17x
2025-09-092.16x
2025-09-082.19x
2025-09-052.17x
2025-09-042.23x
2025-09-032.23x
2025-09-022.24x
2025-08-292.08x
2025-08-282.23x
2025-08-272.26x
2025-08-262.23x
2025-08-252.22x
2025-08-222.24x
2025-08-212.21x
2025-08-202.19x
2025-08-192.19x
2025-08-182.19x
2025-08-152.21x
2025-08-142.23x
2025-08-132.26x
2025-08-122.19x
2025-08-112.12x
2025-08-082.12x
2025-08-072.15x
2025-08-062.19x
2025-08-052.17x
2025-08-042.19x
2025-08-012.16x
2025-07-312.19x
2025-07-302.20x
2025-07-292.18x
2025-07-282.20x
2025-07-252.19x
2025-07-242.18x
2025-07-232.16x
2025-07-222.14x
2025-07-212.12x
2025-07-182.10x
2025-07-172.09x
2025-07-162.07x
2025-07-152.02x
2025-07-142.04x
2025-07-112.03x
2025-07-102.03x
2025-07-092.03x
2025-07-082.06x
2025-07-072.03x
2025-07-032.04x
2025-07-022.03x
2025-07-012.02x
2025-06-302.00x
2025-06-271.96x
2025-06-261.96x
2025-06-251.96x
2025-06-241.98x
2025-06-232.01x
2025-06-202.02x
2025-06-182.02x
2025-06-172.01x
2025-06-162.01x
2025-06-131.96x
2025-06-121.98x
2025-06-111.95x
2025-06-101.98x
2025-06-092.00x
2025-06-061.99x
2025-06-051.99x
2025-06-041.99x
2025-06-032.02x
2025-06-022.03x
2025-05-302.01x
2025-05-291.81x

Showing the most recent 260 of 4,685 data points. The chart above shows the full history.

Related Metrics

EV/EBITDAP/S RatioRevenueAll Metrics

About Ulta Beauty, Inc.

Ulta Beauty, Inc. functions as a prominent beauty product retailer throughout the United States. Its physical locations feature a broad assortment of goods, including cosmetics, perfumes, skincare, haircare items, bath and body essentials, and professional salon styling instruments. Additionally, they provide a comprehensive suite of salon services, encompassing hair, skin, makeup, brow, and nail treatments. The company further offers its proprietary label products, such as the Ulta Beauty Collection for cosmetics, skincare, and bath items, alongside other Ulta Beauty branded merchandise and gift options. As of March 10, 2022, Ulta Beauty operated 1,308 retail stores across all 50 U.S. states. Its products are also available for purchase via its website, ulta.com, and through its mobile applications. Incorporated in 1990, the enterprise was initially known as Ulta Salon, Cosmetics & Fragrance, Inc., before officially changing its name to Ulta Beauty, Inc. in January 2017. Its corporate base is located in Bolingbrook, Illinois.

Bolingbrook, IL
20,000 employees
www.ulta.com
Consumer Cyclical / Specialty Retail
Sector
Consumer Cyclical
Industry
Specialty Retail
CEO
Kecia L. Steelman
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