PB Ratio: 11.72

Basis: FMP quote market capitalization / matching reported stockholders equity. Source: stored company filings and market data; unavailable inputs remain N/A.

Is the P/B ratio high or low?

The P/B ratio of 11.72 is 39% below its estimated 5-year average of 19.30, near the low end of its estimated 5-year range (6.70–42.49).

As of 2026-09-16T00:15:55.792Z. 0.53% above its estimated 12-month average of 11.66.

NOW PB Ratio Metrics

P/B vs. estimated history

At 11.72, P/B is below its estimated 14-year median — higher than 4% of readings in its estimated 14-year history.

Historical values estimate market capitalization from statement-period weighted shares. Comparisons with the current quote-based value are approximate. Only filing versions delivered by FMP are available for the historical calculation.

Book Value Analysis

PB Ratio Formula & Definition

PB Ratio = Market Cap / Total Shareholders' Equity

The price-to-book ratio compares market capitalization to book value (shareholders' equity). Lower values can indicate a cheaper valuation relative to net assets.

Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute

PB Ratio FAQ

What is the P/B ratio for ServiceNow, Inc. (NOW)?

The P/B ratio for NOW stock is 11.72.

Is ServiceNow, Inc.'s P/B ratio high or low?

The P/B ratio of 11.72 is 39% below its estimated 5-year average of 19.30, near the low end of its estimated 5-year range (6.70–42.49).

What is the estimated TTM average P/B ratio for ServiceNow, Inc. (NOW)?

The estimated TTM average P/B ratio for NOW stock is 11.66.

What is the estimated 3Y average P/B ratio for ServiceNow, Inc. (NOW)?

The estimated 3Y average P/B ratio for NOW stock is 17.24.

What is the estimated 5Y average P/B ratio for ServiceNow, Inc. (NOW)?

The estimated 5Y average P/B ratio for NOW stock is 19.30.

What is the estimated 10Y average P/B ratio for ServiceNow, Inc. (NOW)?

The estimated 10Y average P/B ratio for NOW stock is 29.13.

What is the estimated 15Y average P/B ratio for ServiceNow, Inc. (NOW)?

The estimated 15Y average P/B ratio for NOW stock is 27.70.

Showing the most recent 260 of 3,485 data points. The chart above shows the full history.

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