Basis: Latest reported fiscal year. Source: stored company filings and market data; unavailable inputs remain N/A.
Is the return on assets (ROA) high or low?
The return on assets (ROA) of 9.41% is 77% above its 5-year average of 5.31%, near the high end of its 5-year range (-4.27%–9.41%).
As of the fiscal period ended Wednesday, December 31, 2025. 4.67% above its 12-month average of 8.99%.
Annual fiscal-year return on assets; no daily interpolation.
RETURN ON ASSETS (ROA)
9.41%
RETURN ON ASSETS (ROA) AVG TTM
8.99%
RETURN ON ASSETS (ROA) AVG 3Y
8.37%
RETURN ON ASSETS (ROA) AVG 5Y
5.31%
RETURN ON ASSETS (ROA) AVG 10Y
5.23%
RETURN ON ASSETS (ROA) AVG 15Y
3.99%
RETURN ON ASSETS (ROA) AVG 20Y
N/A
CURRENT VS TTM AVG
+4.67%
CURRENT VS 3Y AVG
+12.43%
CURRENT VS 5Y AVG
+77.16%
CURRENT VS 10Y AVG
+79.86%
CURRENT VS 15Y AVG
+135.54%
CURRENT VS 20Y AVG
N/A
SECTOR MEDIAN · CONSUMER CYCLICAL
6.91%
median of 86 covered companies
CURRENT VS SECTOR MEDIAN
+36.18%
vs the sector median at left
Hilton Worldwide Holdings Inc.
Market Cap
$73.98B
Return on Assets (ROA)
9.41%
TTM Avg
8.99%
3Y Avg
8.37%
5Y Avg
5.31%
Market Cap
$74.74B
Return on Assets (ROA)
0.68%
TTM Avg
1.55%
3Y Avg
2.64%
5Y Avg
2.90%
Market Cap
$72.43B
Return on Assets (ROA)
15.37%
TTM Avg
15.68%
3Y Avg
16.37%
5Y Avg
16.51%
Market Cap
$76.63B
Return on Assets (ROA)
14.89%
TTM Avg
13.91%
3Y Avg
13.05%
5Y Avg
10.92%
Market Cap
$78.73B
Return on Assets (ROA)
10.68%
TTM Avg
9.02%
3Y Avg
4.12%
5Y Avg
-2.95%
Market Cap
$66.31B
Return on Assets (ROA)
11.59%
TTM Avg
6.57%
3Y Avg
0.31%
5Y Avg
-1.05%
Market Cap
$83.74B
Return on Assets (ROA)
9.38%
TTM Avg
11.97%
3Y Avg
14.74%
5Y Avg
2.11%
| NAME | MARKET CAP | RETURN ON ASSETS (ROA) | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| Hilton Worldwide Holdings Inc. (HLT) | $73.98B | 9.41% | 8.99% | 8.37% | 5.31% |
| General Motors Company (GM)vs › | $74.74B | 0.68% | 1.55% | 2.64% | 2.90% |
| O'Reilly Automotive, Inc. (ORLY)vs › | $72.43B | 15.37% | 15.68% | 16.37% | 16.51% |
| Ross Stores, Inc. (ROST)vs › | $76.63B | 14.89% | 13.91% | 13.05% | 10.92% |
| Royal Caribbean Cruises Ltd. (RCL)vs › | $78.73B | 10.68% | 9.02% | 4.12% | -2.95% |
| Carvana Co. (CVNA)vs › | $66.31B | 11.59% | 6.57% | 0.31% | -1.05% |
| Airbnb, Inc. (ABNB)vs › | $83.74B | 9.38% | 11.97% | 14.74% | 2.11% |
| NIKE, Inc. (NKE)vs › | $61.71B | 8.09% | 8.45% | 11.34% | 12.59% |
| Sea Limited (SE)vs › | $60.03B | 5.27% | 3.67% | -0.40% | -4.66% |
| MercadoLibre, Inc. (MELI)vs › | $91.33B | 4.09% | 6.13% | 5.34% | 3.70% |
ROA
9.4%
ROE
-27.0%
ROA = Net Income / Total Assets
Return on assets measures how efficiently a company generates profit from its total assets.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
| DATE | RETURN ON ASSETS (ROA) |
|---|---|
| 2025-12-31 | 8.69% |
| 2024-12-31 | 9.29% |
| 2023-12-31 | 7.41% |
| 2022-12-31 | 8.09% |
| 2021-12-31 | 2.66% |
| 2020-12-31 | -4.27% |
| 2019-12-31 | 5.89% |
| 2018-12-31 | 5.46% |
| 2017-12-31 | 7.58% |
| 2016-12-31 | 1.29% |
| 2015-12-31 | 5.46% |
| 2014-12-31 | 2.58% |
| 2013-12-31 | 1.56% |
| 2012-12-31 | 1.30% |
| 2011-12-31 | 0.93% |
| 2010-12-31 | 0.00% |
