General Mills, Inc. (GIS) Gross Margin: 32.97%
Is General Mills, Inc.’s gross margin high or low?
General Mills, Inc.'s gross margin of 32.97% is in line with its 5-year average of 34.35%, near the low end of its 5-year range (32.58%–35.57%).
The gross margin for General Mills, Inc. (GIS) is 32.97% as of Wednesday, June 10, 2026. It is below its 12-month average by 5.07% (34.73%).
GIS Gross Margin Chart
GIS Average Gross Margin Chart
GIS Current vs Average Gross Margin Chart
GIS Gross Margin Metrics
GROSS MARGIN
32.97%
GROSS MARGIN AVG TTM
34.73%
GROSS MARGIN AVG 3Y
33.94%
GROSS MARGIN AVG 5Y
34.35%
GROSS MARGIN AVG 10Y
34.49%
GROSS MARGIN AVG 15Y
35.44%
GROSS MARGIN AVG 20Y
35.48%
CURRENT VS TTM AVG
-5.07%
CURRENT VS 3Y AVG
-2.85%
CURRENT VS 5Y AVG
-4.02%
CURRENT VS 10Y AVG
-4.40%
CURRENT VS 15Y AVG
-6.96%
CURRENT VS 20Y AVG
-7.08%
GIS Competitors' Gross Margin
| NAME | MARKET CAP | GROSS MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| General Mills, Inc. (GIS) | — | 32.97% | 34.73% | 33.94% | 34.35% |
| Dollar Tree, Inc. (DLTR) | $21.29B | 36.71% | 36.11% | 36.03% | 35.00% |
| Hormel Foods Corporation (HRL) | $13.38B | 15.72% | 16.30% | 16.62% | 17.07% |
| McCormick & Company, Incorporated (MKC) | $13.25B | 37.94% | 38.22% | 37.45% | 38.40% |
| Church & Dwight Co., Inc. (CHD) | $23.34B | 45.07% | 45.21% | 44.10% | 44.21% |
| The J. M. Smucker Company (SJM) | $12.45B | 33.53% | 36.16% | 35.81% | 36.04% |
| The Clorox Company (CLX) | $12.08B | 43.85% | 44.10% | 40.84% | 42.09% |
| Dollar General Corporation (DG) | $24.02B | 30.83% | 30.13% | 30.44% | 30.67% |
| Constellation Brands, Inc. (STZ) | $24.31B | 51.67% | 51.25% | 50.67% | 51.12% |
| Celsius Holdings, Inc. (CELH) | $7.43B | 49.62% | 50.28% | 47.51% | 46.25% |
Gross Margin Analysis
Gross Margin
33.0%
(Revenue - COGS) / Revenue
General Mills, Inc. Gross Margin Formula & Definition
Gross Margin = Gross Profit / Revenue
Gross margin is the percentage of revenue remaining after the cost of goods sold, reflecting core product profitability.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
General Mills, Inc. Gross Margin FAQ
- What is the gross margin for General Mills, Inc. (GIS)?
- The gross margin for GIS stock is 32.97%.
- Is General Mills, Inc.'s gross margin high or low?
- General Mills, Inc.'s gross margin of 32.97% is in line with its 5-year average of 34.35%, near the low end of its 5-year range (32.58%–35.57%).
- What is the TTM average gross margin for General Mills, Inc. (GIS)?
- The TTM average gross margin for GIS stock is 34.73%.
- What is the 3Y average gross margin for General Mills, Inc. (GIS)?
- The 3Y average gross margin for GIS stock is 33.94%.
- What is the 5Y average gross margin for General Mills, Inc. (GIS)?
- The 5Y average gross margin for GIS stock is 34.35%.
- What is the 10Y average gross margin for General Mills, Inc. (GIS)?
- The 10Y average gross margin for GIS stock is 34.49%.
- What is the 15Y average gross margin for General Mills, Inc. (GIS)?
- The 15Y average gross margin for GIS stock is 35.44%.
- What is the 20Y average gross margin for General Mills, Inc. (GIS)?
- The 20Y average gross margin for GIS stock is 35.48%.
General Mills, Inc. Gross Margin History
| DATE | GROSS MARGIN |
|---|---|
| 2025-05-25 | 34.55% |
| 2024-05-26 | 34.91% |
| 2023-05-28 | 32.58% |
| 2022-05-29 | 33.71% |
| 2021-05-30 | 35.57% |
| 2020-05-31 | 34.78% |
| 2019-05-31 | 34.13% |
| 2018-05-31 | 34.53% |
| 2017-05-31 | 35.65% |
| 2016-05-31 | 35.20% |
| 2015-05-31 | 33.74% |
| 2014-05-31 | 35.57% |
| 2013-05-31 | 36.14% |
| 2012-05-31 | 36.29% |
| 2011-05-31 | 40.01% |
| 2010-05-31 | 39.63% |
| 2009-05-31 | 35.62% |
| 2008-05-31 | 35.70% |
| 2007-05-31 | 36.06% |
| 2006-05-31 | 35.58% |
| 2005-05-31 | 35.21% |
| 2004-05-31 | 40.52% |
| 2003-05-31 | 41.85% |
| 2002-05-31 | 41.35% |
| 2001-05-31 | 47.87% |
| 2000-05-31 | 51.88% |
| 1999-05-31 | 61.59% |
| 1998-05-31 | 61.16% |
| 1997-05-31 | 58.49% |
| 1996-05-31 | 58.62% |
Related Metrics
About General Mills, Inc.
General Mills, Inc. functions as a prominent global producer and vendor of well-known consumer food brands. The company structures its widespread operations into five main divisions: North American retail, convenience stores and foodservice providers, Europe and Australia, Asia and Latin America, and a dedicated pet segment. Their broad catalog of products features a diverse range of items for consumers. This includes breakfast cereals, chilled yogurts, various soups, and ready-to-prepare meal kits. The offering also extends to refrigerated and frozen dough items, baking and dessert mixes, flours for culinary use, frozen pizzas and pizza snacks, along with an assortment of snack bars, fruit snacks, savory and grain snacks, and ice cream. For health-conscious consumers, they provide nutrition bars and wellness beverages, in addition to organic frozen and shelf-stable vegetables. Beyond direct consumer sales, General Mills supplies both branded and unbranded food goods to the North American foodservice sector and commercial bakeries. Furthermore, they are a significant participant in the pet food industry, manufacturing a variety of dog and cat food products. The company markets its merchandise under an extensive collection of trademarks, such as: Annie's, Betty Crocker, Bisquick, Blue Buffalo, Blue Basics, Blue Freedom, Bugles, Cascadian Farm, Cheerios, Chex, Cinnamon Toast Crunch, Cocoa Puffs, Cookie Crisp, EPIC, Fiber One, Food Should Taste Good, Fruit by the Foot, Fruit Gushers, Fruit Roll-Ups, Gardetto's, Go-Gurt, Gold Medal, Golden Grahams, Häagen-Dazs, Helpers, Jus-Rol, Kitano, Kix, Lärabar, Latina, Liberté, Lucky Charms, Muir Glen, Nature Valley, Oatmeal Crisp, Old El Paso, Oui, Pillsbury, Progresso, Raisin Nut Bran, Total, Totino's, Trix, Wanchai Ferry, Wheaties, Wilderness, Yoki, and Yoplait. General Mills distributes its products through a vast network, utilizing both direct sales and arrangements with brokers and distributors. Their reach encompasses a wide array of sales points, including traditional grocery stores, large-scale mass merchandisers, membership clubs, natural food retailers, online marketplaces, various commercial and non-commercial foodservice distributors and operators, restaurants, convenience stores, specialized pet stores, as well as drug, dollar, and discount retail chains. Complementing its extensive business, the corporation also oversees 466 leased and 392 franchised ice cream parlors. General Mills, Inc., established in 1866, maintains its corporate headquarters in Minneapolis, Minnesota.
- Sector
- Consumer Defensive
- Industry
- Packaged Foods
- CEO
- Jeffrey L. Harmening