Alphabet Inc. (GOOGL) vs Visa Inc. (V)
A side-by-side comparison of Alphabet Inc. and Visa Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 28, 2026. Differences are shown without an overall score or investment verdict.
Different business models: GOOGL is classified in Communication Services; V is classified in Financial Services. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
GOOGL
Alphabet Inc.
$333.71Communication ServicesDelayed quote: Jul 28, 2026, 4:00 PM EDT
V
Visa Inc.
$366.59Financial ServicesDelayed quote: Jul 28, 2026, 4:00 PM EDT
Total return — GOOGL vs V
growth of $100 · dividends reinvested · last 18yGOOGL +2897.9%V +2764.1%GOOGL compounded faster
GOOGL V
GOOGL vs V: by the numbers
- •GOOGL is the larger company ($4.04T vs $702.69B market cap).
- •GOOGL trades at the lower trailing earnings multiple (16.40 vs 31.58 P/E), one valuation lens rather than an overall verdict.
- •GOOGL converts more revenue to profit (54.76% vs 51.68% net margin).
- •GOOGL grew revenue faster over the past five years (15.15% vs 15.04% CAGR).
- •V pays the higher dividend yield (0.72% vs 0.26%).
Metrics side by side
Valuation
| Metric | GOOGL | V |
|---|---|---|
| P/E ratio | 16.40 | 31.58 |
| Forward P/E | 16.71 | 27.55 |
| P/S ratio | 9.01 | 16.29 |
| P/B ratio | 6.28 | 19.65 |
| PEG ratio | 0.84 | 6.78 |
| EV / EBITDA | 23.57 | N/A |
| FCF yield | 1.05% | N/A |
Profitability
| Metric | GOOGL | V |
|---|---|---|
| Gross margin | 60.90% | 81.29% |
| Operating margin | 33.12% | 61.12% |
| Net margin | 54.76% | 51.68% |
| ROE | 38.13% | 62.35% |
| ROIC | 21.82% | 28.36% |
Dividends
| Metric | GOOGL | V |
|---|---|---|
| Dividend yield | 0.26% | 0.72% |
| Payout ratio | 7.79% | 25.44% |
Growth (annualized)
| Metric | GOOGL | V |
|---|---|---|
| Revenue CAGR (5Y) | 15.15% | 15.04% |
| EPS CAGR (5Y) | 29.81% | 15.84% |
| FCF CAGR (5Y) | 11.33% | N/A |
| Total return CAGR (5Y) | 20.10% | 9.00% |
Frequently asked
- Which has the lower trailing P/E, GOOGL or V?
- GOOGL has the lower trailing P/E: GOOGL trades at 16.40 and V at 31.58. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, GOOGL or V?
- Over the past five years, GOOGL grew revenue faster — GOOGL at a 15.15% CAGR versus V at 15.04%.
- Does GOOGL or V pay a bigger dividend?
- GOOGL yields 0.26% and V yields 0.72% based on trailing dividends and the latest price.
- Is GOOGL or V more profitable?
- GOOGL runs the higher net margin — GOOGL at 54.76% versus V at 51.68%.
- How have GOOGL and V total returns compared?
- Over the past 10 years, GOOGL delivered 24.08% and V delivered 17.36% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Alphabet P/E ratioVisa P/E ratioAlphabet dividend yieldVisa dividend yieldAlphabet ROEVisa ROEAlphabet operating marginVisa operating marginAlphabet revenue growthVisa revenue growthAlphabet free cash flowVisa free cash flow
Alphabet & Visa appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 28, 2026.