Alphabet Inc. (GOOGL) vs Meta Platforms, Inc. (META)
META leads on 11 of 17 compared metrics.
A side-by-side comparison of Alphabet Inc. and Meta Platforms, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
GOOGL
Alphabet Inc.
$359.68Communication Services
META
Meta Platforms, Inc.
$566.98Communication Services
Total return — GOOGL vs META
growth of $100 · last 14yGOOGL +2294.7%META +1383.1%GOOGL compounded faster
GOOGL META
GOOGL vs META: by the numbers
- •GOOGL is the larger company ($4.35T vs $1.44T market cap).
- •META trades at the lower earnings multiple (20.62 vs 27.44 P/E).
- •GOOGL converts more revenue to profit (37.91% vs 32.84% net margin).
- •META grew revenue faster over the past five years (17.89% vs 16.53% CAGR).
- •META pays the higher dividend yield (0.37% vs 0.24%).
Which is better, GOOGL or META?
Metric tally: GOOGL 6 · META 11It depends on what you're optimizing for:
ValueMETA(lower P/E)
GrowthMETA(faster 5Y revenue CAGR)
QualityGOOGL(higher ROIC)
Valuation
| Metric | GOOGL | META |
|---|---|---|
| P/E ratio | 27.44 | 20.62● |
| Forward P/E | 24.41 | 16.20● |
| P/S ratio | 10.42 | 6.76● |
| P/B ratio | 9.19 | 5.97● |
| PEG ratio | 0.84● | 1.11 |
| EV / EBITDA | 20.36 | 13.37● |
| FCF yield | 1.46% | 3.32%● |
Profitability
| Metric | GOOGL | META |
|---|---|---|
| Gross margin | 60.37% | 81.94%● |
| Operating margin | 32.70% | 41.21%● |
| Net margin | 37.91%● | 32.84% |
| ROE | 33.46%● | 28.97% |
| ROIC | 21.82%● | 17.95% |
Dividends
| Metric | GOOGL | META |
|---|---|---|
| Dividend yield | 0.24% | 0.37%● |
| Payout ratio | 7.79% | 8.76% |
Growth (annualized)
| Metric | GOOGL | META |
|---|---|---|
| Revenue CAGR (5Y) | 16.53% | 17.89%● |
| EPS CAGR (5Y) | 29.81%● | 18.60% |
| FCF CAGR (5Y) | 4.89% | 14.84%● |
| Total return CAGR (5Y) | 24.45%● | 11.51% |
Frequently asked
- Which is better, GOOGL or META?
- It depends on your goal. value: META (lower P/E); growth: META (faster 5Y revenue CAGR); quality: GOOGL (higher ROIC). Across all compared metrics, META leads 11 to 6.
- Is GOOGL or META cheaper?
- On trailing earnings, META is cheaper: GOOGL trades at a 27.44 P/E and META at 20.62.
- Which has grown faster, GOOGL or META?
- Over the past five years, META grew revenue faster — GOOGL at a 16.53% CAGR versus META at 17.89%.
- Does GOOGL or META pay a bigger dividend?
- GOOGL yields 0.24% and META yields 0.37% based on trailing dividends and the latest price.
- Is GOOGL or META more profitable?
- GOOGL runs the higher net margin — GOOGL at 37.91% versus META at 32.84%.
- Which has been the better investment, GOOGL or META?
- Over the past 10-year, GOOGL delivered the higher annualized total return — GOOGL at 25.75% versus META at 17.22%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Alphabet P/E ratioMeta Platforms P/E ratioAlphabet dividend yieldMeta Platforms dividend yieldAlphabet ROEMeta Platforms ROEAlphabet operating marginMeta Platforms operating marginAlphabet revenue growthMeta Platforms revenue growthAlphabet free cash flowMeta Platforms free cash flow
Alphabet & Meta Platforms appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.