Amazon.com, Inc. (AMZN) vs Visa Inc. (V)
A side-by-side comparison of Amazon.com, Inc. and Visa Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 28, 2026. Differences are shown without an overall score or investment verdict.
Different business models: AMZN is classified in Consumer Cyclical; V is classified in Financial Services. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
AMZN
Amazon.com, Inc.
$230.86Consumer CyclicalDelayed quote: Jul 28, 2026, 4:00 PM EDT
V
Visa Inc.
$366.59Financial ServicesDelayed quote: Jul 28, 2026, 4:00 PM EDT
Total return — AMZN vs V
growth of $100 · dividends reinvested · last 18yAMZN +7199.4%V +2764.1%AMZN compounded faster
AMZN V
AMZN vs V: by the numbers
- •AMZN is the larger company ($2.48T vs $702.69B market cap).
- •AMZN trades at the lower trailing earnings multiple (27.68 vs 31.58 P/E), one valuation lens rather than an overall verdict.
- •V converts more revenue to profit (51.68% vs 12.22% net margin).
- •V grew revenue faster over the past five years (15.04% vs 12.13% CAGR).
- •V pays a dividend (0.72% yield), while AMZN has no payments in the available dividend history.
Metrics side by side
Valuation
| Metric | AMZN | V |
|---|---|---|
| P/E ratio | 27.68 | 31.58 |
| Forward P/E | 26.18 | 27.55 |
| P/S ratio | 3.39 | 16.29 |
| P/B ratio | 5.69 | 19.65 |
| PEG ratio | 1.10 | 6.78 |
| EV / EBITDA | 16.84 | N/A |
Profitability
| Metric | AMZN | V |
|---|---|---|
| Gross margin | 50.60% | 81.29% |
| Operating margin | 11.50% | 61.12% |
| Net margin | 12.22% | 51.68% |
| ROE | 20.55% | 62.35% |
| ROIC | 10.70% | 28.36% |
Dividends
| Metric | AMZN | V |
|---|---|---|
| Dividend yield | N/A | 0.72% |
| Payout ratio | N/A | 25.44% |
Growth (annualized)
| Metric | AMZN | V |
|---|---|---|
| Revenue CAGR (5Y) | 12.13% | 15.04% |
| EPS CAGR (5Y) | 27.90% | 15.84% |
| FCF CAGR (5Y) | -21.57% | N/A |
| Total return CAGR (5Y) | 5.00% | 9.00% |
Frequently asked
- Which has the lower trailing P/E, AMZN or V?
- AMZN has the lower trailing P/E: AMZN trades at 27.68 and V at 31.58. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, AMZN or V?
- Over the past five years, V grew revenue faster — AMZN at a 12.13% CAGR versus V at 15.04%.
- Does AMZN or V pay a bigger dividend?
- V pays a dividend (0.72% yield), while AMZN has no payments in the available dividend history.
- Is AMZN or V more profitable?
- V runs the higher net margin — AMZN at 12.22% versus V at 51.68%.
- How have AMZN and V total returns compared?
- Over the past 10 years, AMZN delivered 20.18% and V delivered 17.36% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Amazon.com P/E ratioVisa P/E ratioAmazon.com dividend yieldVisa dividend yieldAmazon.com ROEVisa ROEAmazon.com operating marginVisa operating marginAmazon.com revenue growthVisa revenue growthAmazon.com free cash flowVisa free cash flow
Amazon.com & Visa appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 28, 2026.