Apple Inc. (AAPL) vs Visa Inc. (V)
A side-by-side comparison of Apple Inc. and Visa Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 28, 2026. Differences are shown without an overall score or investment verdict.
Different business models: AAPL is classified in Technology; V is classified in Financial Services. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
AAPL
Apple Inc.
$340.08TechnologyDelayed quote: Jul 28, 2026, 4:00 PM EDT
V
Visa Inc.
$366.59Financial ServicesDelayed quote: Jul 28, 2026, 4:00 PM EDT
Total return — AAPL vs V
growth of $100 · dividends reinvested · last 18yAAPL +8380.2%V +2764.1%AAPL compounded faster
AAPL V
AAPL vs V: by the numbers
- •AAPL is the larger company ($4.99T vs $702.69B market cap).
- •V trades at the lower trailing earnings multiple (31.58 vs 40.74 P/E), one valuation lens rather than an overall verdict.
- •V converts more revenue to profit (51.68% vs 27.15% net margin).
- •V grew revenue faster over the past five years (15.04% vs 6.76% CAGR).
- •V pays the higher dividend yield (0.72% vs 0.31%).
Metrics side by side
Valuation
| Metric | AAPL | V |
|---|---|---|
| P/E ratio | 40.74 | 31.58 |
| Forward P/E | 38.46 | 27.55 |
| P/S ratio | 11.02 | 16.29 |
| P/B ratio | 46.72 | 19.65 |
| PEG ratio | 1.51 | 6.78 |
| EV / EBITDA | 31.40 | N/A |
| FCF yield | 2.60% | N/A |
Profitability
| Metric | AAPL | V |
|---|---|---|
| Gross margin | 47.86% | 81.29% |
| Operating margin | 32.64% | 61.12% |
| Net margin | 27.15% | 51.68% |
| ROE | 115.10% | 62.35% |
| ROIC | 51.97% | 28.36% |
Dividends
| Metric | AAPL | V |
|---|---|---|
| Dividend yield | 0.31% | 0.72% |
| Payout ratio | 14.02% | 25.44% |
Growth (annualized)
| Metric | AAPL | V |
|---|---|---|
| Revenue CAGR (5Y) | 6.76% | 15.04% |
| EPS CAGR (5Y) | 17.73% | 15.84% |
| FCF CAGR (5Y) | 7.38% | N/A |
| Total return CAGR (5Y) | 18.69% | 9.00% |
Frequently asked
- Which has the lower trailing P/E, AAPL or V?
- V has the lower trailing P/E: AAPL trades at 40.74 and V at 31.58. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, AAPL or V?
- Over the past five years, V grew revenue faster — AAPL at a 6.76% CAGR versus V at 15.04%.
- Does AAPL or V pay a bigger dividend?
- AAPL yields 0.31% and V yields 0.72% based on trailing dividends and the latest price.
- Is AAPL or V more profitable?
- V runs the higher net margin — AAPL at 27.15% versus V at 51.68%.
- How have AAPL and V total returns compared?
- Over the past 10 years, AAPL delivered 30.55% and V delivered 17.36% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Apple P/E ratioVisa P/E ratioApple dividend yieldVisa dividend yieldApple ROEVisa ROEApple operating marginVisa operating marginApple revenue growthVisa revenue growthApple free cash flowVisa free cash flow
Apple & Visa appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 28, 2026.