Costco Wholesale Corporation (COST) vs The Procter & Gamble Company (PG)
PG leads on 11 of 17 compared metrics.
A side-by-side comparison of Costco Wholesale Corporation and The Procter & Gamble Company across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
COST
Costco Wholesale Corporation
$982.35Consumer Defensive
PG
The Procter & Gamble Company
$149.61Consumer Defensive
Total return — COST vs PG
growth of $100 · last 30yCOST +9597.4%PG +575.4%COST compounded faster
Log scale — wide-divergence pair
COST PG
COST vs PG: by the numbers
- •COST is the larger company ($435.65B vs $348.38B market cap).
- •PG trades at the lower earnings multiple (21.87 vs 49.41 P/E).
- •PG converts more revenue to profit (19.22% vs 3.01% net margin).
- •COST grew revenue faster over the past five years (9.48% vs 2.98% CAGR).
- •PG pays the higher dividend yield (2.85% vs 0.55%).
Which is better, COST or PG?
Metric tally: COST 6 · PG 11It depends on what you're optimizing for:
ValuePG(lower P/E)
GrowthCOST(faster 5Y revenue CAGR)
IncomePG(higher dividend yield)
QualityCOST(higher ROIC)
Valuation
| Metric | COST | PG |
|---|---|---|
| P/E ratio | 49.41 | 21.87● |
| Forward P/E | 43.40 | 21.17● |
| P/S ratio | 1.49● | 4.17 |
| P/B ratio | 13.03 | 6.63● |
| PEG ratio | 5.23 | 3.09● |
| EV / EBITDA | 29.43 | 16.61● |
| FCF yield | 2.02% | 4.16%● |
Profitability
| Metric | COST | PG |
|---|---|---|
| Gross margin | 12.88% | 50.33%● |
| Operating margin | 3.82% | 23.24%● |
| Net margin | 3.01% | 19.22%● |
| ROE | 26.38% | 30.58%● |
| ROIC | 19.44%● | 16.47% |
Dividends
| Metric | COST | PG |
|---|---|---|
| Dividend yield | 0.55% | 2.85%● |
| Payout ratio | 29.44% | 63.85% |
Growth (annualized)
| Metric | COST | PG |
|---|---|---|
| Revenue CAGR (5Y) | 9.48%● | 2.98% |
| EPS CAGR (5Y) | 15.04%● | 5.39% |
| FCF CAGR (5Y) | 4.95%● | -1.64% |
| Total return CAGR (5Y) | 21.56%● | 4.73% |
Frequently asked
- Which is better, COST or PG?
- It depends on your goal. value: PG (lower P/E); growth: COST (faster 5Y revenue CAGR); income: PG (higher dividend yield); quality: COST (higher ROIC). Across all compared metrics, PG leads 11 to 6.
- Is COST or PG cheaper?
- On trailing earnings, PG is cheaper: COST trades at a 49.41 P/E and PG at 21.87.
- Which has grown faster, COST or PG?
- Over the past five years, COST grew revenue faster — COST at a 9.48% CAGR versus PG at 2.98%.
- Does COST or PG pay a bigger dividend?
- COST yields 0.55% and PG yields 2.85% based on trailing dividends and the latest price.
- Is COST or PG more profitable?
- PG runs the higher net margin — COST at 3.01% versus PG at 19.22%.
- Which has been the better investment, COST or PG?
- Over the past 10-year, COST delivered the higher annualized total return — COST at 21.26% versus PG at 8.98%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Costco Wholesale P/E ratioProcter & Gamble P/E ratioCostco Wholesale dividend yieldProcter & Gamble dividend yieldCostco Wholesale ROEProcter & Gamble ROECostco Wholesale operating marginProcter & Gamble operating marginCostco Wholesale revenue growthProcter & Gamble revenue growthCostco Wholesale free cash flowProcter & Gamble free cash flow
Costco Wholesale & Procter & Gamble appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.