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Ulta Beauty, Inc. (ULTA) Return on Invested Capital (ROIC): 22.76%

Is Ulta Beauty, Inc.’s return on invested capital (ROIC) high or low?

Ulta Beauty, Inc.'s return on invested capital (ROIC) of 22.76% is in line with its 5-year average of 23.95%, around the middle of its 5-year range (5.97%–31.39%).

The return on invested capital (ROIC) for Ulta Beauty, Inc. (ULTA) is 22.76% as of Thursday, June 11, 2026. It is below its 12-month average by 7.80% (24.69%).

ULTA Return on Invested Capital (ROIC) Chart

ULTA Return on Invested Capital (ROIC)
22.76%-14.47% 1Y
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ULTA Average Return on Invested Capital (ROIC) Chart

ULTA Current vs Average Return on Invested Capital (ROIC) Chart

ULTA Return on Invested Capital (ROIC) Metrics

RETURN ON INVESTED CAPITAL (ROIC)

22.76%

RETURN ON INVESTED CAPITAL (ROIC) AVG TTM

24.69%

RETURN ON INVESTED CAPITAL (ROIC) AVG 3Y

27.60%

RETURN ON INVESTED CAPITAL (ROIC) AVG 5Y

23.95%

RETURN ON INVESTED CAPITAL (ROIC) AVG 10Y

23.09%

RETURN ON INVESTED CAPITAL (ROIC) AVG 15Y

20.72%

RETURN ON INVESTED CAPITAL (ROIC) AVG 20Y

17.75%

CURRENT VS TTM AVG

-7.80%

CURRENT VS 3Y AVG

-17.54%

CURRENT VS 5Y AVG

-4.98%

CURRENT VS 10Y AVG

-1.43%

CURRENT VS 15Y AVG

+9.87%

CURRENT VS 20Y AVG

+28.26%

ULTA Competitors' Return on Invested Capital (ROIC)

NAMEMARKET CAPRETURN ON INVESTED CAPITAL (ROIC)TTM3Y5Y
Ulta Beauty, Inc. (ULTA)$20.26B22.76%24.69%27.60%23.95%
Rivian Automotive, Inc. (RIVN)$18.55B-27.94%-30.63%-36.01%-31.54%
International Paper Company (IP)$16.87B-7.64%-2.55%2.23%2.89%
Best Buy Co., Inc. (BBY)$15.91B13.87%15.24%15.38%19.52%
DraftKings Inc. (DKNG)$14.28B-0.26%-9.99%-26.06%-30.48%
Lululemon Athletica Inc. (LULU)$13.34B22.70%25.96%26.18%24.88%
NIO Inc. (NIO)$12.21B-26.94%-32.85%-31.27%-23.84%
Domino's Pizza, Inc. (DPZ)$10.51B56.73%55.41%54.15%54.54%
GameStop Corp. (GME)$9.99B2.89%1.21%-3.55%-6.97%
Wayfair Inc. (W)$9.38B1.30%-14.72%-41.74%-26.30%

Capital Efficiency

ROIC

22.8%

ROE

46.1%

Ulta Beauty, Inc. Return on Invested Capital (ROIC) Formula & Definition

ROIC = NOPAT / Invested Capital

Return on invested capital measures the after-tax return a company earns on all capital (debt and equity) invested in the business.

Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute

Ulta Beauty, Inc. Return on Invested Capital (ROIC) FAQ

What is the return on invested capital (ROIC) for Ulta Beauty, Inc. (ULTA)?
The return on invested capital (ROIC) for ULTA stock is 22.76%.
Is Ulta Beauty, Inc.'s return on invested capital (ROIC) high or low?
Ulta Beauty, Inc.'s return on invested capital (ROIC) of 22.76% is in line with its 5-year average of 23.95%, around the middle of its 5-year range (5.97%–31.39%).
What is the TTM average return on invested capital (ROIC) for Ulta Beauty, Inc. (ULTA)?
The TTM average return on invested capital (ROIC) for ULTA stock is 24.69%.
What is the 3Y average return on invested capital (ROIC) for Ulta Beauty, Inc. (ULTA)?
The 3Y average return on invested capital (ROIC) for ULTA stock is 27.60%.
What is the 5Y average return on invested capital (ROIC) for Ulta Beauty, Inc. (ULTA)?
The 5Y average return on invested capital (ROIC) for ULTA stock is 23.95%.
What is the 10Y average return on invested capital (ROIC) for Ulta Beauty, Inc. (ULTA)?
The 10Y average return on invested capital (ROIC) for ULTA stock is 23.09%.
What is the 15Y average return on invested capital (ROIC) for Ulta Beauty, Inc. (ULTA)?
The 15Y average return on invested capital (ROIC) for ULTA stock is 20.72%.
What is the 20Y average return on invested capital (ROIC) for Ulta Beauty, Inc. (ULTA)?
The 20Y average return on invested capital (ROIC) for ULTA stock is 17.75%.

Ulta Beauty, Inc. Return on Invested Capital (ROIC) History

DATERETURN ON INVESTED CAPITAL (ROIC)
2026-01-3122.76%
2025-01-3126.61%
2024-01-3129.64%
2023-01-3131.39%
2022-01-3127.34%
2021-01-315.97%
2020-01-3118.08%
2019-01-3128.29%
2018-01-3125.20%
2017-01-3120.81%
2016-01-3117.91%
2015-01-3116.36%
2014-01-3115.98%
2013-01-3117.29%
2012-01-3115.22%
2011-01-3112.60%
2010-01-319.52%
2009-01-315.88%
2008-01-317.85%
2007-01-319.65%
2006-01-318.31%
2005-01-310.00%
2004-01-316.65%
2003-01-3113.42%

About Ulta Beauty, Inc.

Ulta Beauty, Inc. functions as a prominent beauty product retailer throughout the United States. Its physical locations feature a broad assortment of goods, including cosmetics, perfumes, skincare, haircare items, bath and body essentials, and professional salon styling instruments. Additionally, they provide a comprehensive suite of salon services, encompassing hair, skin, makeup, brow, and nail treatments. The company further offers its proprietary label products, such as the Ulta Beauty Collection for cosmetics, skincare, and bath items, alongside other Ulta Beauty branded merchandise and gift options. As of March 10, 2022, Ulta Beauty operated 1,308 retail stores across all 50 U.S. states. Its products are also available for purchase via its website, ulta.com, and through its mobile applications. Incorporated in 1990, the enterprise was initially known as Ulta Salon, Cosmetics & Fragrance, Inc., before officially changing its name to Ulta Beauty, Inc. in January 2017. Its corporate base is located in Bolingbrook, Illinois.

Bolingbrook, IL
20,000 employees
Consumer Cyclical / Specialty Retail
Sector
Consumer Cyclical
Industry
Specialty Retail
CEO
Kecia L. Steelman