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Ulta Beauty, Inc. (ULTA) Return on Assets (ROA): 17.24%

Is Ulta Beauty, Inc.’s return on assets (ROA) high or low?

Ulta Beauty, Inc.'s return on assets (ROA) of 17.24% is in line with its 5-year average of 17.73%, near the high end of its 5-year range (3.45%–23.13%).

The return on assets (ROA) for Ulta Beauty, Inc. (ULTA) is 17.24% as of Wednesday, June 10, 2026. It is below its 12-month average by 5.51% (18.25%).

ULTA Return on Assets (ROA) Chart

ULTA Return on Assets (ROA)
16.48%-17.64% 1Y
Zoom

ULTA Average Return on Assets (ROA) Chart

ULTA Current vs Average Return on Assets (ROA) Chart

ULTA Return on Assets (ROA) Metrics

RETURN ON ASSETS (ROA)

17.24%

RETURN ON ASSETS (ROA) AVG TTM

18.25%

RETURN ON ASSETS (ROA) AVG 3Y

20.56%

RETURN ON ASSETS (ROA) AVG 5Y

17.73%

RETURN ON ASSETS (ROA) AVG 10Y

17.37%

RETURN ON ASSETS (ROA) AVG 15Y

15.78%

RETURN ON ASSETS (ROA) AVG 20Y

13.42%

CURRENT VS TTM AVG

-5.51%

CURRENT VS 3Y AVG

-16.15%

CURRENT VS 5Y AVG

-2.76%

CURRENT VS 10Y AVG

-0.72%

CURRENT VS 15Y AVG

+9.26%

CURRENT VS 20Y AVG

+28.51%

ULTA Competitors' Return on Assets (ROA)

NAMEMARKET CAPRETURN ON ASSETS (ROA)TTM3Y5Y
Ulta Beauty, Inc. (ULTA)17.24%18.25%20.56%17.73%
Rivian Automotive, Inc. (RIVN)$19.76B-24.53%-27.66%-31.37%-28.11%
International Paper Company (IP)$18.07B-9.26%-3.41%0.19%1.41%
Best Buy Co., Inc. (BBY)$15.99B7.68%6.78%7.28%8.97%
Lululemon Athletica Inc. (LULU)$13.69B17.11%21.27%21.47%19.88%
DraftKings Inc. (DKNG)$13.69B0.08%-5.88%-16.55%-23.24%
NIO Inc. (NIO)$12.45B-11.69%-16.38%-16.47%-14.82%
Domino's Pizza, Inc. (DPZ)$10.57B33.40%33.52%31.56%31.36%
GameStop Corp. (GME)$10.08B6.95%3.12%-0.90%-3.87%
CAVA Group, Inc. (CAVA)$9.38B4.33%7.92%1.77%-0.65%

Asset Efficiency

ROA

17.2%

ROE

46.1%

Ulta Beauty, Inc. Return on Assets (ROA) Formula & Definition

ROA = Net Income / Total Assets

Return on assets measures how efficiently a company generates profit from its total assets.

Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute

Ulta Beauty, Inc. Return on Assets (ROA) FAQ

What is the return on assets (ROA) for Ulta Beauty, Inc. (ULTA)?
The return on assets (ROA) for ULTA stock is 17.24%.
Is Ulta Beauty, Inc.'s return on assets (ROA) high or low?
Ulta Beauty, Inc.'s return on assets (ROA) of 17.24% is in line with its 5-year average of 17.73%, near the high end of its 5-year range (3.45%–23.13%).
What is the TTM average return on assets (ROA) for Ulta Beauty, Inc. (ULTA)?
The TTM average return on assets (ROA) for ULTA stock is 18.25%.
What is the 3Y average return on assets (ROA) for Ulta Beauty, Inc. (ULTA)?
The 3Y average return on assets (ROA) for ULTA stock is 20.56%.
What is the 5Y average return on assets (ROA) for Ulta Beauty, Inc. (ULTA)?
The 5Y average return on assets (ROA) for ULTA stock is 17.73%.
What is the 10Y average return on assets (ROA) for Ulta Beauty, Inc. (ULTA)?
The 10Y average return on assets (ROA) for ULTA stock is 17.37%.
What is the 15Y average return on assets (ROA) for Ulta Beauty, Inc. (ULTA)?
The 15Y average return on assets (ROA) for ULTA stock is 15.78%.
What is the 20Y average return on assets (ROA) for Ulta Beauty, Inc. (ULTA)?
The 20Y average return on assets (ROA) for ULTA stock is 13.42%.

Ulta Beauty, Inc. Return on Assets (ROA) History

DATERETURN ON ASSETS (ROA)
2026-01-3116.48%
2025-01-3120.01%
2024-01-3122.62%
2023-01-3123.13%
2022-01-3120.69%
2021-01-313.45%
2020-01-3114.51%
2019-01-3120.64%
2018-01-3119.09%
2017-01-3116.06%
2016-01-3114.34%
2015-01-3112.97%
2014-01-3112.66%
2013-01-3113.53%
2012-01-3112.56%
2011-01-319.72%
2010-01-317.11%
2009-01-314.44%
2008-01-315.40%
2007-01-316.66%
2006-01-315.65%
2005-01-310.00%
2004-01-312.46%
2003-01-314.97%

About Ulta Beauty, Inc.

Ulta Beauty, Inc. functions as a prominent beauty product retailer throughout the United States. Its physical locations feature a broad assortment of goods, including cosmetics, perfumes, skincare, haircare items, bath and body essentials, and professional salon styling instruments. Additionally, they provide a comprehensive suite of salon services, encompassing hair, skin, makeup, brow, and nail treatments. The company further offers its proprietary label products, such as the Ulta Beauty Collection for cosmetics, skincare, and bath items, alongside other Ulta Beauty branded merchandise and gift options. As of March 10, 2022, Ulta Beauty operated 1,308 retail stores across all 50 U.S. states. Its products are also available for purchase via its website, ulta.com, and through its mobile applications. Incorporated in 1990, the enterprise was initially known as Ulta Salon, Cosmetics & Fragrance, Inc., before officially changing its name to Ulta Beauty, Inc. in January 2017. Its corporate base is located in Bolingbrook, Illinois.

Bolingbrook, IL
20,000 employees
Consumer Cyclical / Specialty Retail
Sector
Consumer Cyclical
Industry
Specialty Retail
CEO
Kecia L. Steelman