Basis: Latest stored market observation. Source: stored company filings and market data; unavailable inputs remain N/A.
Is the EV/EBITDA ratio high or low?
The EV/EBITDA ratio of 16.40x is 13% below its 5-year average of 18.90x, near the low end of its 5-year range (15.44x–21.76x).
As of Saturday, July 25, 2026. 2.13% below its 12-month average of 16.76x.
EV/EBITDA RATIO
16.40x
EV/EBITDA RATIO AVG TTM
16.76x
EV/EBITDA RATIO AVG 3Y
18.57x
EV/EBITDA RATIO AVG 5Y
18.90x
EV/EBITDA RATIO AVG 10Y
18.01x
EV/EBITDA RATIO AVG 15Y
16.87x
EV/EBITDA RATIO AVG 20Y
15.66x
CURRENT VS TTM AVG
-2.13%
CURRENT VS 3Y AVG
-11.71%
CURRENT VS 5Y AVG
-13.21%
CURRENT VS 10Y AVG
-8.96%
CURRENT VS 15Y AVG
-2.76%
CURRENT VS 20Y AVG
+4.76%
SECTOR MEDIAN · CONSUMER DEFENSIVE
14.30x
median of 44 covered companies
CURRENT VS SECTOR MEDIAN
+14.69%
vs the sector median at left
The Procter & Gamble Company
Market Cap
$343.26B
EV/EBITDA Ratio
16.40x
TTM Avg
16.76x
3Y Avg
18.57x
5Y Avg
18.90x
Market Cap
$353.88B
EV/EBITDA Ratio
25.03x
TTM Avg
23.51x
3Y Avg
25.56x
5Y Avg
25.09x
Market Cap
$72.62B
EV/EBITDA Ratio
15.79x
TTM Avg
15.22x
3Y Avg
16.06x
5Y Avg
16.16x
Market Cap
$36.41B
EV/EBITDA Ratio
15.17x
TTM Avg
12.92x
3Y Avg
14.41x
5Y Avg
14.92x
| NAME | MARKET CAP | EV/EBITDA RATIO | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| The Procter & Gamble Company (PG) | $343.26B | 16.40x | 16.76x | 18.57x | 18.90x |
| The Coca-Cola Company (KO)vs › | $353.88B | 25.03x | 23.51x | 25.56x | 25.09x |
| PepsiCo, Inc. (PEP)vs › | $186.65B | 12.20x | 14.40x | 16.04x | 16.89x |
| Colgate-Palmolive Company (CL)vs › | $72.62B | 15.79x | 15.22x | 16.06x | 16.16x |
| Kimberly-Clark Corporation (KMB)vs › | $36.41B | 15.17x | 12.92x | 14.41x | 14.92x |
| Church & Dwight Co., Inc. (CHD)vs › | $23.14B | 18.99x | 20.29x | 23.64x | 22.78x |
At 16.4, EV/EBITDA is in its normal range, sitting higher than 56% of its 20-year history.
20-year low
9.1
median
16.0
20-year high
40.7
EV/EBITDA = Enterprise Value / EBITDA (TTM)
Enterprise value to EBITDA is a capital-structure-neutral valuation multiple, useful for comparing companies with different debt levels and tax rates.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
| DATE | EV/EBITDA RATIO |
|---|---|
| 2026-07-24 | 16.40x |
| 2026-07-23 | 16.36x |
| 2026-07-22 | 16.58x |
| 2026-07-21 | 16.47x |
| 2026-07-20 | 16.58x |
| 2026-07-17 | 16.67x |
| 2026-07-16 | 16.83x |
| 2026-07-15 | 16.47x |
| 2026-07-14 | 16.26x |
| 2026-07-13 | 16.50x |
| 2026-07-10 | 16.36x |
| 2026-07-09 | 16.34x |
| 2026-07-08 | 16.51x |
| 2026-07-07 | 16.96x |
| 2026-07-06 | 16.60x |
| 2026-07-02 | 16.82x |
| 2026-07-01 | 16.40x |
| 2026-06-30 | 16.32x |
| 2026-06-29 | 16.51x |
| 2026-06-26 | 16.57x |
| 2026-06-25 | 16.52x |
| 2026-06-24 | 16.88x |
| 2026-06-23 | 16.76x |
| 2026-06-22 | 16.43x |
| 2026-06-18 | 16.71x |
| 2026-06-17 | 16.73x |
| 2026-06-16 | 16.93x |
| 2026-06-15 | 16.72x |
| 2026-06-12 | 16.63x |
| 2026-06-11 | 16.50x |
| 2026-06-10 | 16.57x |
| 2026-06-09 | 16.53x |
| 2026-06-08 | 16.16x |
| 2026-06-05 | 16.31x |
| 2026-06-04 | 15.71x |
| 2026-06-03 | 15.65x |
| 2026-06-02 | 15.72x |
| 2026-06-01 | 15.66x |
| 2026-05-29 | 16.00x |
| 2026-05-28 | 16.25x |
| 2026-05-27 | 16.41x |
| 2026-05-26 | 15.94x |
| 2026-05-22 | 16.09x |
| 2026-05-21 | 15.99x |
| 2026-05-20 | 15.89x |
| 2026-05-19 | 15.77x |
| 2026-05-18 | 15.88x |
| 2026-05-15 | 15.80x |
| 2026-05-14 | 15.91x |
| 2026-05-13 | 15.86x |
| 2026-05-12 | 16.04x |
| 2026-05-11 | 15.98x |
| 2026-05-08 | 16.30x |
| 2026-05-07 | 16.26x |
| 2026-05-06 | 16.45x |
| 2026-05-05 | 16.14x |
| 2026-05-04 | 15.99x |
| 2026-05-01 | 16.39x |
| 2026-04-30 | 16.37x |
| 2026-04-29 | 16.30x |
| 2026-04-28 | 16.59x |
| 2026-04-27 | 16.51x |
| 2026-04-24 | 16.48x |
| 2026-04-23 | 16.40x |
| 2026-04-22 | 16.10x |
| 2026-04-21 | 16.04x |
| 2026-04-20 | 16.27x |
| 2026-04-17 | 16.53x |
| 2026-04-16 | 16.13x |
| 2026-04-15 | 16.16x |
| 2026-04-14 | 16.26x |
| 2026-04-13 | 16.18x |
| 2026-04-10 | 16.34x |
| 2026-04-09 | 16.50x |
| 2026-04-08 | 16.31x |
| 2026-04-07 | 15.94x |
| 2026-04-06 | 16.09x |
| 2026-04-02 | 16.13x |
| 2026-04-01 | 16.23x |
| 2026-03-31 | 16.27x |
| 2026-03-30 | 16.30x |
| 2026-03-27 | 16.09x |
| 2026-03-26 | 16.05x |
| 2026-03-25 | 16.21x |
| 2026-03-24 | 16.13x |
| 2026-03-23 | 16.22x |
| 2026-03-20 | 16.25x |
| 2026-03-19 | 16.31x |
| 2026-03-18 | 16.50x |
| 2026-03-17 | 17.00x |
| 2026-03-16 | 17.07x |
| 2026-03-13 | 16.92x |
| 2026-03-12 | 16.90x |
| 2026-03-11 | 17.20x |
| 2026-03-10 | 17.48x |
| 2026-03-09 | 17.40x |
| 2026-03-06 | 17.23x |
| 2026-03-05 | 17.27x |
| 2026-03-04 | 17.72x |
| 2026-03-03 | 17.87x |
| 2026-03-02 | 18.27x |
| 2026-02-27 | 18.65x |
| 2026-02-26 | 18.29x |
| 2026-02-25 | 18.25x |
| 2026-02-24 | 18.45x |
| 2026-02-23 | 18.44x |
| 2026-02-20 | 17.98x |
| 2026-02-19 | 17.75x |
| 2026-02-18 | 17.57x |
| 2026-02-17 | 17.85x |
| 2026-02-13 | 17.91x |
| 2026-02-12 | 18.03x |
| 2026-02-11 | 17.90x |
| 2026-02-10 | 17.80x |
| 2026-02-09 | 17.62x |
| 2026-02-06 | 17.81x |
| 2026-02-05 | 17.75x |
| 2026-02-04 | 17.57x |
| 2026-02-03 | 17.41x |
| 2026-02-02 | 17.18x |
| 2026-01-30 | 17.04x |
| 2026-01-29 | 16.84x |
| 2026-01-28 | 16.57x |
| 2026-01-27 | 16.68x |
| 2026-01-26 | 16.80x |
| 2026-01-23 | 16.87x |
| 2026-01-22 | 16.84x |
| 2026-01-21 | 16.28x |
| 2026-01-20 | 16.37x |
| 2026-01-16 | 16.12x |
| 2026-01-15 | 16.13x |
| 2026-01-14 | 16.31x |
| 2026-01-13 | 16.09x |
| 2026-01-12 | 16.01x |
| 2026-01-09 | 15.84x |
| 2026-01-08 | 15.80x |
| 2026-01-07 | 15.44x |
| 2026-01-06 | 15.64x |
| 2026-01-05 | 15.68x |
| 2026-01-02 | 15.83x |
| 2025-12-31 | 15.99x |
| 2025-12-30 | 16.07x |
| 2025-12-29 | 16.12x |
| 2025-12-26 | 16.14x |
| 2025-12-24 | 16.11x |
| 2025-12-23 | 15.98x |
| 2025-12-22 | 15.92x |
| 2025-12-19 | 16.11x |
| 2025-12-18 | 16.22x |
| 2025-12-17 | 16.46x |
| 2025-12-16 | 16.19x |
| 2025-12-15 | 16.18x |
| 2025-12-12 | 15.94x |
| 2025-12-11 | 15.72x |
| 2025-12-10 | 15.63x |
| 2025-12-09 | 15.61x |
| 2025-12-08 | 15.47x |
| 2025-12-05 | 16.00x |
| 2025-12-04 | 16.20x |
| 2025-12-03 | 16.34x |
| 2025-12-02 | 16.26x |
| 2025-12-01 | 16.42x |
| 2025-11-28 | 16.49x |
| 2025-11-26 | 16.50x |
| 2025-11-25 | 16.53x |
| 2025-11-24 | 16.37x |
| 2025-11-21 | 16.78x |
| 2025-11-20 | 16.50x |
| 2025-11-19 | 16.37x |
| 2025-11-18 | 16.37x |
| 2025-11-17 | 16.25x |
| 2025-11-14 | 16.44x |
| 2025-11-13 | 16.47x |
| 2025-11-12 | 16.48x |
| 2025-11-11 | 16.53x |
| 2025-11-10 | 16.22x |
| 2025-11-07 | 16.37x |
| 2025-11-06 | 16.28x |
| 2025-11-05 | 16.25x |
| 2025-11-04 | 16.39x |
| 2025-11-03 | 16.48x |
| 2025-10-31 | 16.72x |
| 2025-10-30 | 16.64x |
| 2025-10-29 | 16.56x |
| 2025-10-28 | 16.83x |
| 2025-10-27 | 16.87x |
| 2025-10-24 | 16.95x |
| 2025-10-23 | 17.15x |
| 2025-10-22 | 17.15x |
| 2025-10-21 | 17.08x |
| 2025-10-20 | 17.12x |
| 2025-10-17 | 17.06x |
| 2025-10-16 | 16.87x |
| 2025-10-15 | 16.64x |
| 2025-10-14 | 16.83x |
| 2025-10-13 | 16.65x |
| 2025-10-10 | 16.88x |
| 2025-10-09 | 16.98x |
| 2025-10-08 | 16.99x |
| 2025-10-07 | 17.18x |
| 2025-10-06 | 16.96x |
| 2025-10-03 | 17.15x |
| 2025-10-02 | 17.13x |
| 2025-10-01 | 17.25x |
| 2025-09-30 | 17.30x |
| 2025-09-29 | 17.29x |
| 2025-09-26 | 17.18x |
| 2025-09-25 | 17.14x |
| 2025-09-24 | 17.17x |
| 2025-09-23 | 17.18x |
| 2025-09-22 | 17.24x |
| 2025-09-19 | 17.55x |
| 2025-09-18 | 17.69x |
| 2025-09-17 | 18.00x |
| 2025-09-16 | 17.76x |
| 2025-09-15 | 17.63x |
| 2025-09-12 | 17.75x |
| 2025-09-11 | 17.82x |
| 2025-09-10 | 17.69x |
| 2025-09-09 | 17.91x |
| 2025-09-08 | 17.86x |
| 2025-09-05 | 17.97x |
| 2025-09-04 | 17.88x |
| 2025-09-03 | 17.77x |
| 2025-09-02 | 17.76x |
| 2025-08-29 | 17.66x |
| 2025-08-28 | 17.51x |
| 2025-08-27 | 17.65x |
| 2025-08-26 | 17.54x |
| 2025-08-25 | 17.56x |
| 2025-08-22 | 17.83x |
| 2025-08-21 | 17.83x |
| 2025-08-20 | 17.92x |
| 2025-08-19 | 17.80x |
| 2025-08-18 | 17.52x |
| 2025-08-15 | 17.37x |
| 2025-08-14 | 17.31x |
| 2025-08-13 | 17.48x |
| 2025-08-12 | 17.45x |
| 2025-08-11 | 17.44x |
| 2025-08-08 | 17.28x |
| 2025-08-07 | 17.28x |
| 2025-08-06 | 17.22x |
| 2025-08-05 | 16.97x |
| 2025-08-04 | 16.99x |
| 2025-08-01 | 17.23x |
| 2025-07-31 | 17.22x |
| 2025-07-30 | 17.47x |
| 2025-07-29 | 17.87x |
| 2025-07-28 | 17.93x |
| 2025-07-25 | 18.05x |
| 2025-07-24 | 18.11x |
| 2025-07-23 | 18.05x |
| 2025-07-22 | 18.06x |
| 2025-07-21 | 17.70x |
| 2025-07-18 | 17.71x |
| 2025-07-17 | 17.77x |
| 2025-07-16 | 17.56x |
| 2025-07-15 | 17.45x |
| 2025-07-14 | 17.57x |
Showing the most recent 260 of 5,032 data points. The chart above shows the full history.
