The Procter & Gamble (PG) DCF: History & Chart

The Procter & Gamble Company(PG)

Household & Personal Products · Cincinnati, OH

$143.00+0.00 (+0.00%)

Delayed quote: Sep 10, 2026, 4:00 PM EDT

About The Procter & Gamble Company

The Procter & Gamble Company, commonly referred to as P&G, is a global enterprise that supplies a broad spectrum of branded consumer products to markets worldwide. The company's operations are divided into five main business divisions: Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine & Family Care. The Beauty segment offers an assortment of hair care products, including conditioners, shampoos, styling aids, and treatments, under popular names like Head & Shoulders, Herbal Essences, Pantene, and Rejoice. It also features antiperspirants, deodorants, personal cleansing solutions, and skin care items from brands such as Olay, Old Spice, Safeguard, Secret, and SK-II. Within the Grooming division, P&G provides a range of shave care products and grooming appliances, prominently featuring brands like Braun, Gillette, and Venus. The Health Care unit encompasses oral hygiene essentials, including toothbrushes, toothpastes, and other dental care products sold under the Crest and Oral-B brand names. This segment further extends to gastrointestinal remedies, rapid diagnostics, respiratory care, vitamins/minerals/supplements, pain relief, and various other personal health care items from brands such as Metamucil, Neurobion, Pepto-Bismol, and Vicks. In the Fabric & Home Care category, consumers find fabric enhancers, laundry additives, and laundry detergents through labels like Ariel, Downy, Gain, and Tide. Additionally, this division offers air care products, dishwashing solutions, professional cleaning supplies (P&G Professional), and surface cleaners, exemplified by brands such as Cascade, Dawn, Fairy, Febreze, Mr. Clean, and Swiffer. Finally, the Baby, Feminine & Family Care segment provides infant care products, including baby wipes, taped diapers, and pants, under the Luvs and Pampers brands. It also supplies adult incontinence and feminine hygiene products from Always, Always Discreet, and Tampax, along with paper towels, tissues, and toilet paper marketed as Bounty, Charmin, and Puffs. P&G distributes its extensive product portfolio through a vast commercial network, including large retail chains, e-commerce platforms, grocery stores, membership clubs, pharmacies, department stores, various distributors, wholesalers, specialty beauty retailers, high-frequency stores, electronics outlets, and professional channels, as well as direct-to-consumer sales. The Procter & Gamble Company was established in 1837 and its corporate headquarters are located in Cincinnati, Ohio.

Cincinnati, OH

104,000 employees

www.pginvestor.com

Consumer Defensive / Household & Personal Products

Sector: Consumer Defensive
Industry: Household & Personal Products
CEO: Shailesh G. Jejurikar

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The Procter & Gamble Company (PG) DCF Valuation

Price is INSIDE the estimated range

$88.71

$170.03

Model scenario range

$143.00

Today's price

TGM's two-stage DCF values The Procter & Gamble Company (PG) between $88.71 and $170.03 depending on assumptions, with a base case of $116.23. Growth is taken from the company's own record (blend of 5-year revenue and FCF growth (floored at 2%)), fading to 2.5% long-run; the discount rate (7.5%) reflects its beta.

What would today's price require?

Growth the price assumes+6.5%/yr

Actual FCF growth, last 5 years+0.4%/yr

$143.00 is justified only if free cash flow grows about +6.5% a year (fading to 2.5% long-run) at a 7.5% required return — faster than the company has actually grown.

Scenario	FCF growth (fading to 2.5%)	Discount	Value / share
Conservative	0.5%/yr	8.5%	$88.71
Base case	2.0%/yr	7.5%	$116.23
Optimistic	5.0%/yr	6.5%	$170.03
Third-party model estimate (FMP)	independent reference · retrieved Sep 10, 2026 · assumptions not provided		$215.26

The FMP figure is a third-party point estimate. Its cash-flow forecast, discount rate, terminal growth, and valuation date are not included in the stored response, so TGMCharts presents it only as a reference—not as an intrinsic-value conclusion or price target.

Price|PE Ratio|FCF Yield|All Metrics

Current Price

$143.00

Market-Implied Growth

+6.5%/yr

vs +0.4% 5Y actual

Model Scenario Range

$88.71 – $170.03

model output — not a price target

PG DCF Fair Value Calculator

Edit the assumptions to see how they change the estimated fair value. Opens seeded with TGM's data-driven base case for PG (growth from its own 5-year record, discount from its beta), so the sandbox starts where the scenarios above leave off. Illustrative model — not investment advice.

FCF Growth Rate2%/yr

Historical FCF CAGR: 3Y 4.9% · 5Y 0.4% · 10Y 2.8%

Discount Rate (WACC)7.5%

Terminal Growth2.5%

Projection Years10yr

Base inputs: FCF $15.0B · 2.38B shares · net debt $24.2B

Estimated Fair Value

$116.23

-18.7% vs $143.00

Current price$143.00

Third-party model estimate (FMP)$215.26

Sensitivity — fair value by discount rate × terminal growth

How the estimated fair value shifts with the discount rate (WACC) and terminal growth, holding your 2.0%/yr FCF growth and 10-year horizon fixed. Green = above today's $143.00; red = below. Your current case is outlined.

WACC ↓ / Terminal →	1.50%	2.00%	2.50%	3.00%	3.50%
5.5%	$153	$173	$200	$238	$294
6.5%	$121	$133	$148	$167	$193
7.5%	$98.70	$107	$116	$128	$142
8.5%	$83.11	$88.70	$95.21	$103	$112
9.5%	$71.41	$75.51	$80.20	$85.59	$91.87