Basis: Latest reported fiscal quarter. Source: stored company filings and market data; unavailable inputs remain N/A.
Is the gross margin high or low?
The gross margin of 23.04% is in line with its 5-year average of 22.34%, near the high end of its 5-year range (20.92%–23.42%).
As of the fiscal period ended Saturday, May 23, 2026. 0.85% below its 12-month average of 23.24%.
Reported quarterly gross margin; no daily interpolation.
GROSS MARGIN
23.04%
GROSS MARGIN AVG TTM
23.24%
GROSS MARGIN AVG 3Y
22.80%
GROSS MARGIN AVG 5Y
22.34%
GROSS MARGIN AVG 10Y
22.27%
GROSS MARGIN AVG 15Y
21.93%
GROSS MARGIN AVG 20Y
22.20%
CURRENT VS TTM AVG
-0.85%
CURRENT VS 3Y AVG
+1.05%
CURRENT VS 5Y AVG
+3.14%
CURRENT VS 10Y AVG
+3.49%
CURRENT VS 15Y AVG
+5.09%
CURRENT VS 20Y AVG
+3.79%
SECTOR MEDIAN · CONSUMER DEFENSIVE
35.73%
median of 48 covered companies
CURRENT VS SECTOR MEDIAN
-35.51%
vs the sector median at left
Market Cap
$36.41B
Gross Margin
35.86%
TTM Avg
35.70%
3Y Avg
34.16%
5Y Avg
33.85%
Market Cap
$30.44B
Gross Margin
33.33%
TTM Avg
34.01%
3Y Avg
33.05%
5Y Avg
33.11%
Market Cap
$40.38B
Gross Margin
53.78%
TTM Avg
54.88%
3Y Avg
54.10%
5Y Avg
54.54%
Market Cap
$29.04B
Gross Margin
73.40%
TTM Avg
72.78%
3Y Avg
73.15%
5Y Avg
74.02%
| NAME | MARKET CAP | GROSS MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| The Kroger Co. (KR) | $34.84B | 23.04% | 23.24% | 22.80% | 22.34% |
| The Hershey Company (HSY)vs › | $35.36B | 34.76% | 40.30% | 42.13% | 43.18% |
| Kimberly-Clark Corporation (KMB)vs › | $36.41B | 35.86% | 35.70% | 34.16% | 33.85% |
| Kenvue Inc. (KVUE)vs › | $37.02B | 58.37% | 58.05% | 56.87% | 56.28% |
| The Kraft Heinz Company (KHC)vs › | $30.44B | 33.33% | 34.01% | 33.05% | 33.11% |
| Sysco Corporation (SYY)vs › | $39.74B | 18.54% | 18.46% | 18.29% | 18.28% |
| Keurig Dr Pepper Inc. (KDP)vs › | $40.38B | 53.78% | 54.88% | 54.10% | 54.54% |
| The Estée Lauder Companies Inc. (EL)vs › | $29.04B | 73.40% | 72.78% | 73.15% | 74.02% |
| Kellanova (K)vs › | $29.03B | 34.81% | 34.14% | 32.73% | 32.92% |
| Archer-Daniels-Midland Company (ADM)vs › | $41.41B | 5.83% | 6.51% | 7.12% | 7.07% |
Gross Margin
23.0%
(Revenue - COGS) / Revenue
Gross Margin = Gross Profit / Revenue
Gross margin is the percentage of revenue remaining after the cost of goods sold, reflecting core product profitability.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
| DATE | GROSS MARGIN |
|---|---|
| 2026-05-23 | 23.04% |
| 2026-01-31 | 23.39% |
| 2025-11-08 | 23.34% |
| 2025-08-16 | 23.01% |
| 2025-05-24 | 23.42% |
| 2025-02-01 | 23.08% |
| 2024-11-09 | 22.85% |
| 2024-08-17 | 22.56% |
| 2024-05-25 | 22.41% |
| 2024-02-03 | 22.72% |
| 2023-11-04 | 22.03% |
| 2023-08-12 | 21.79% |
| 2023-05-20 | 22.33% |
| 2023-01-31 | 21.76% |
| 2022-11-05 | 21.37% |
| 2022-08-13 | 20.92% |
| 2022-05-21 | 21.63% |
| 2022-01-31 | 22.18% |
| 2021-11-06 | 21.66% |
| 2021-08-14 | 21.36% |
| 2021-05-22 | 22.64% |
| 2021-01-31 | 22.92% |
| 2020-11-07 | 22.95% |
| 2020-08-15 | 22.76% |
| 2020-05-23 | 24.30% |
| 2020-01-31 | 22.10% |
| 2019-11-09 | 22.08% |
| 2019-08-17 | 21.87% |
| 2019-05-25 | 22.20% |
| 2019-01-31 | 22.03% |
| 2018-11-10 | 21.84% |
| 2018-08-18 | 21.55% |
| 2018-05-26 | 22.01% |
| 2018-01-31 | 21.88% |
| 2017-11-04 | 22.40% |
| 2017-08-12 | 21.70% |
| 2017-05-20 | 22.06% |
| 2017-01-31 | 22.19% |
| 2016-11-05 | 22.23% |
| 2016-08-13 | 22.09% |
| 2016-05-21 | 22.93% |
| 2016-01-31 | 22.82% |
| 2015-11-07 | 22.32% |
| 2015-08-15 | 21.43% |
| 2015-05-23 | 22.06% |
| 2015-01-31 | 22.45% |
| 2014-11-08 | 20.90% |
| 2014-08-16 | 20.44% |
| 2014-05-24 | 20.92% |
| 2014-01-31 | 20.77% |
| 2013-11-09 | 20.49% |
| 2013-08-17 | 20.40% |
| 2013-05-25 | 20.60% |
| 2013-01-31 | 20.92% |
| 2012-11-03 | 20.29% |
| 2012-08-11 | 20.47% |
| 2012-05-19 | 20.54% |
| 2012-01-31 | 20.79% |
| 2011-11-05 | 20.57% |
| 2011-08-13 | 20.84% |
| 2011-05-21 | 21.26% |
| 2011-01-31 | 21.67% |
| 2010-11-06 | 22.05% |
| 2010-08-14 | 22.44% |
| 2010-05-22 | 22.57% |
| 2010-01-31 | 22.42% |
| 2009-11-07 | 22.65% |
| 2009-08-15 | 23.03% |
| 2009-05-23 | 24.24% |
| 2009-01-31 | 24.17% |
| 2008-11-08 | 23.11% |
| 2008-08-16 | 22.26% |
| 2008-05-24 | 22.90% |
| 2008-01-31 | 23.25% |
| 2007-11-10 | 23.14% |
| 2007-08-18 | 23.69% |
| 2007-05-26 | 23.60% |
| 2007-01-31 | 24.50% |
| 2006-11-04 | 24.27% |
| 2006-08-12 | 23.38% |
| 2006-05-20 | 24.50% |
| 2006-01-31 | 24.85% |
| 2005-11-05 | 24.42% |
| 2005-08-13 | 24.53% |
| 2005-05-21 | 25.10% |
| 2005-01-31 | 24.98% |
| 2004-11-06 | 25.07% |
| 2004-08-14 | 25.11% |
| 2004-05-22 | 25.95% |
| 2004-01-31 | 26.43% |
| 2003-11-08 | 25.74% |
| 2003-08-16 | 26.31% |
| 2003-05-24 | 26.66% |
| 2003-01-31 | 26.64% |
| 2002-11-09 | 27.45% |
| 2002-08-17 | 26.74% |
