HubSpot, Inc. (HUBS) Return on Invested Capital (ROIC): 0.31%
Is HubSpot, Inc.’s return on invested capital (ROIC) high or low?
HubSpot, Inc.'s return on invested capital (ROIC) of 0.31% is 109% above its 5-year average of -3.62%, near the high end of its 5-year range (-9.28%–0.31%).
As of Monday, June 15, 2026. 788.89% above its 12-month average of -0.05%.
HUBS Return on Invested Capital (ROIC) Chart
HUBS Average Return on Invested Capital (ROIC) Chart
HUBS Current vs Average Return on Invested Capital (ROIC) Chart
HUBS Return on Invested Capital (ROIC) Metrics
RETURN ON INVESTED CAPITAL (ROIC)
0.31%
RETURN ON INVESTED CAPITAL (ROIC) AVG TTM
-0.05%
RETURN ON INVESTED CAPITAL (ROIC) AVG 3Y
-3.75%
RETURN ON INVESTED CAPITAL (ROIC) AVG 5Y
-3.62%
RETURN ON INVESTED CAPITAL (ROIC) AVG 10Y
-9.89%
RETURN ON INVESTED CAPITAL (ROIC) AVG 15Y
-14.17%
RETURN ON INVESTED CAPITAL (ROIC) AVG 20Y
N/A
CURRENT VS TTM AVG
+788.89%
CURRENT VS 3Y AVG
+108.26%
CURRENT VS 5Y AVG
+108.58%
CURRENT VS 10Y AVG
+103.13%
CURRENT VS 15Y AVG
+102.19%
CURRENT VS 20Y AVG
N/A
HUBS Competitors' Return on Invested Capital (ROIC)
| NAME | MARKET CAP | RETURN ON INVESTED CAPITAL (ROIC) | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| HubSpot, Inc. (HUBS) | $9.63B | 0.31% | -0.05% | -3.75% | -3.62% |
| Silicon Motion Technology Corporation (SIMO)vs › | $9.41B | 9.22% | 9.13% | 11.21% | 15.30% |
| Camtek Ltd. (CAMT)vs › | $8.86B | 10.78% | 11.72% | 11.11% | 10.91% |
| DocuSign, Inc. (DOCU)vs › | $8.60B | 12.04% | 10.56% | 4.33% | -0.20% |
| FormFactor, Inc. (FORM)vs › | $10.85B | 4.67% | 5.11% | 5.88% | 7.05% |
| Zebra Technologies Corporation (ZBRA)vs › | $10.88B | 8.81% | 9.24% | 8.49% | 11.27% |
| Skyworks Solutions, Inc. (SWKS)vs › | $11.13B | 6.35% | 6.35% | 9.08% | 12.47% |
| Trimble Inc. (TRMB)vs › | $11.75B | 6.48% | 5.49% | 5.24% | 6.09% |
| Dynatrace, Inc. (DT)vs › | $11.88B | 4.99% | 5.73% | 5.68% | 5.29% |
| Unity Software Inc. (U)vs › | $11.89B | -7.17% | -9.97% | -11.50% | -11.84% |
Capital Efficiency
ROIC
0.3%
ROE
5.0%
HubSpot, Inc. Return on Invested Capital (ROIC) Formula & Definition
ROIC = NOPAT / Invested Capital
Return on invested capital measures the after-tax return a company earns on all capital (debt and equity) invested in the business.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
HubSpot, Inc. Return on Invested Capital (ROIC) FAQ
- What is the return on invested capital (ROIC) for HubSpot, Inc. (HUBS)?
- The return on invested capital (ROIC) for HUBS stock is 0.31%.
- Is HubSpot, Inc.'s return on invested capital (ROIC) high or low?
- HubSpot, Inc.'s return on invested capital (ROIC) of 0.31% is 109% above its 5-year average of -3.62%, near the high end of its 5-year range (-9.28%–0.31%).
- What is the TTM average return on invested capital (ROIC) for HubSpot, Inc. (HUBS)?
- The TTM average return on invested capital (ROIC) for HUBS stock is -0.05%.
- What is the 3Y average return on invested capital (ROIC) for HubSpot, Inc. (HUBS)?
- The 3Y average return on invested capital (ROIC) for HUBS stock is -3.75%.
- What is the 5Y average return on invested capital (ROIC) for HubSpot, Inc. (HUBS)?
- The 5Y average return on invested capital (ROIC) for HUBS stock is -3.62%.
- What is the 10Y average return on invested capital (ROIC) for HubSpot, Inc. (HUBS)?
- The 10Y average return on invested capital (ROIC) for HUBS stock is -9.89%.
- What is the 15Y average return on invested capital (ROIC) for HubSpot, Inc. (HUBS)?
- The 15Y average return on invested capital (ROIC) for HUBS stock is -14.17%.
HubSpot, Inc. Return on Invested Capital (ROIC) History
| DATE | RETURN ON INVESTED CAPITAL (ROIC) |
|---|---|
| 2025-12-31 | 0.31% |
| 2024-12-31 | -0.40% |
| 2023-12-31 | -9.28% |
| 2022-12-31 | -5.65% |
| 2021-12-31 | -3.42% |
| 2020-12-31 | -3.25% |
| 2019-12-31 | -3.70% |
| 2018-12-31 | -8.08% |
| 2017-12-31 | -5.97% |
| 2016-12-31 | -33.54% |
| 2015-12-31 | -35.86% |
| 2014-12-31 | -41.99% |
| 2013-12-31 | -308.25% |
| 2012-12-31 | -47.50% |
| 2011-12-31 | 0.00% |
Related Metrics
About HubSpot, Inc.
HubSpot, Inc. offers an expansive, cloud-hosted customer relationship management (CRM) platform, catering to businesses across the Americas, Europe, and the Asia Pacific. This integrated system features fundamental modules for marketing, sales, customer service, and content management. Additionally, the platform is equipped with a wide array of specialized tools to optimize operations, such as search engine optimization (SEO), blogging, website management, instant messaging, AI-driven chatbots, social media management, marketing automation, email communications, and predictive lead scoring. It further includes functionalities for boosting sales productivity, creating knowledge bases, facilitating e-commerce, directing conversations, hosting videos, and managing ticketing and helpdesk inquiries. Customer satisfaction is also addressed through NPS surveys, complemented by comprehensive analytics and reporting features. Beyond the software, HubSpot offers professional services to educate and train clients on maximizing the CRM's potential, alongside accessible support options via phone, email, and live chat. The company focuses its services on mid-market business-to-business (B2B) organizations. Incorporated in 2005, HubSpot, Inc. has its main offices located in Cambridge, Massachusetts.
- Sector
- Technology
- Industry
- Software - Application
- CEO
- Yamini Rangan