DocuSign, Inc. (DOCU) vs HubSpot, Inc. (HUBS)

DOCU leads on 8 of 12 compared metrics.

A side-by-side comparison of DocuSign, Inc. and HubSpot, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Total return — DOCU vs HUBS

growth of $100 · last 8y
DOCU +13.3%HUBS +74.3%HUBS compounded faster
200400600800Start $1002020202220242026$113$174
DOCU HUBS

DOCU vs HUBS: by the numbers

  • HUBS is the larger company ($9.63B vs $8.60B market cap).
  • DOCU trades at the lower earnings multiple (29.24 vs 98.51 P/E).
  • DOCU converts more revenue to profit (9.59% vs 3.04% net margin).
  • HUBS grew revenue faster over the past five years (27.85% vs 15.12% CAGR).

Which is better, DOCU or HUBS?

Metric tally: DOCU 8 · HUBS 4

It depends on what you're optimizing for:

ValueDOCU(lower P/E)
GrowthHUBS(faster 5Y revenue CAGR)
QualityDOCU(higher ROIC)

Valuation

MetricDOCUHUBS
P/E ratio29.2498.51
Forward P/E11.89
P/S ratio2.693.00
P/B ratio4.864.95
PEG ratio0.52
EV / EBITDA14.3735.09
FCF yield12.66%7.21%

Profitability

MetricDOCUHUBS
Gross margin79.40%83.65%
Operating margin10.64%1.95%
Net margin9.59%3.04%
ROE17.32%5.02%
ROIC12.04%0.31%

Growth (annualized)

MetricDOCUHUBS
Revenue CAGR (5Y)15.12%27.85%
FCF CAGR (5Y)29.74%57.18%
Total return CAGR (5Y)-29.18%-18.40%

Frequently asked

Which is better, DOCU or HUBS?
It depends on your goal. value: DOCU (lower P/E); growth: HUBS (faster 5Y revenue CAGR); quality: DOCU (higher ROIC). Across all compared metrics, DOCU leads 8 to 4.
Is DOCU or HUBS cheaper?
On trailing earnings, DOCU is cheaper: DOCU trades at a 29.24 P/E and HUBS at 98.51.
Which has grown faster, DOCU or HUBS?
Over the past five years, HUBS grew revenue faster — DOCU at a 15.12% CAGR versus HUBS at 27.85%.
Is DOCU or HUBS more profitable?
DOCU runs the higher net margin — DOCU at 9.59% versus HUBS at 3.04%.
Which has been the better investment, DOCU or HUBS?
Over the past 5-year, HUBS delivered the higher annualized total return — DOCU at -29.18% versus HUBS at 14.37%. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.