DocuSign, Inc. (DOCU) vs HubSpot, Inc. (HUBS)
DOCU leads on 8 of 12 compared metrics.
A side-by-side comparison of DocuSign, Inc. and HubSpot, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
Total return — DOCU vs HUBS
growth of $100 · last 8yDOCU +13.3%HUBS +74.3%HUBS compounded faster
DOCU HUBS
DOCU vs HUBS: by the numbers
- •HUBS is the larger company ($9.63B vs $8.60B market cap).
- •DOCU trades at the lower earnings multiple (29.24 vs 98.51 P/E).
- •DOCU converts more revenue to profit (9.59% vs 3.04% net margin).
- •HUBS grew revenue faster over the past five years (27.85% vs 15.12% CAGR).
Which is better, DOCU or HUBS?
Metric tally: DOCU 8 · HUBS 4It depends on what you're optimizing for:
ValueDOCU(lower P/E)
GrowthHUBS(faster 5Y revenue CAGR)
QualityDOCU(higher ROIC)
Valuation
| Metric | DOCU | HUBS |
|---|---|---|
| P/E ratio | 29.24● | 98.51 |
| Forward P/E | 11.89 | — |
| P/S ratio | 2.69● | 3.00 |
| P/B ratio | 4.86 | 4.95 |
| PEG ratio | — | 0.52 |
| EV / EBITDA | 14.37● | 35.09 |
| FCF yield | 12.66%● | 7.21% |
Profitability
| Metric | DOCU | HUBS |
|---|---|---|
| Gross margin | 79.40% | 83.65%● |
| Operating margin | 10.64%● | 1.95% |
| Net margin | 9.59%● | 3.04% |
| ROE | 17.32%● | 5.02% |
| ROIC | 12.04%● | 0.31% |
Growth (annualized)
| Metric | DOCU | HUBS |
|---|---|---|
| Revenue CAGR (5Y) | 15.12% | 27.85%● |
| FCF CAGR (5Y) | 29.74% | 57.18%● |
| Total return CAGR (5Y) | -29.18% | -18.40%● |
Frequently asked
- Which is better, DOCU or HUBS?
- It depends on your goal. value: DOCU (lower P/E); growth: HUBS (faster 5Y revenue CAGR); quality: DOCU (higher ROIC). Across all compared metrics, DOCU leads 8 to 4.
- Is DOCU or HUBS cheaper?
- On trailing earnings, DOCU is cheaper: DOCU trades at a 29.24 P/E and HUBS at 98.51.
- Which has grown faster, DOCU or HUBS?
- Over the past five years, HUBS grew revenue faster — DOCU at a 15.12% CAGR versus HUBS at 27.85%.
- Is DOCU or HUBS more profitable?
- DOCU runs the higher net margin — DOCU at 9.59% versus HUBS at 3.04%.
- Which has been the better investment, DOCU or HUBS?
- Over the past 5-year, HUBS delivered the higher annualized total return — DOCU at -29.18% versus HUBS at 14.37%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
DocuSign P/E ratioHubSpot P/E ratioDocuSign dividend yieldHubSpot dividend yieldDocuSign ROEHubSpot ROEDocuSign operating marginHubSpot operating marginDocuSign revenue growthHubSpot revenue growthDocuSign free cash flowHubSpot free cash flow
DocuSign & HubSpot appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.