DocuSign, Inc. (DOCU) vs HubSpot, Inc. (HUBS)
A side-by-side comparison of DocuSign, Inc. and HubSpot, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 13, 2026. Differences are shown without an overall score or investment verdict.
DOCU
DocuSign, Inc.
$71.61TechnologyDelayed quote: Sep 16, 2026, 10:05 AM EDT
HUBS
HubSpot, Inc.
$242.52TechnologyDelayed quote: Sep 16, 2026, 10:00 AM EDT
Total return — DOCU vs HUBS
growth of $100 · dividends reinvested · last 8yDOCU +65.2% (+6.5%/yr)HUBS +114.0% (+10.0%/yr)HUBS compounded faster over this window
DOCU HUBS
DOCU vs HUBS: by the numbers
- •DOCU is the larger company ($13.67B vs $12.42B market cap).
- •DOCU trades at the lower trailing earnings multiple (43.66 vs 85.70 P/E), one valuation lens rather than an overall verdict.
- •DOCU converts more revenue to profit (9.82% vs 4.26% net margin).
- •HUBS grew revenue faster over the past five years (26.31% vs 13.37% CAGR).
Metrics side by side
Valuation
| Metric | DOCU | HUBS |
|---|---|---|
| P/E ratio | 43.66 | 85.70 |
| Forward P/E | 15.51 | N/A |
| P/S ratio | 4.07 | 3.60 |
| P/B ratio | 7.96 | 7.50 |
| EV / EBITDA | 22.47 | 40.89 |
| FCF yield | 8.76% | 6.18% |
Profitability
| Metric | DOCU | HUBS |
|---|---|---|
| Gross margin | 79.49% | 83.25% |
| Operating margin | 11.96% | 3.83% |
| Net margin | 9.82% | 4.26% |
| ROE | 19.20% | 8.86% |
| ROIC | 15.17% | 5.70% |
Growth (annualized)
| Metric | DOCU | HUBS |
|---|---|---|
| Revenue CAGR (5Y) | 13.37% | 26.31% |
| FCF CAGR (5Y) | 26.72% | 39.65% |
| Total return CAGR (5Y) | -25.02% | -19.59% |
Frequently asked
- Which has the lower trailing P/E, DOCU or HUBS?
- DOCU has the lower trailing P/E: DOCU trades at 43.66 and HUBS at 85.70. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, DOCU or HUBS?
- Over the past five years, HUBS grew revenue faster — DOCU at a 13.37% CAGR versus HUBS at 26.31%.
- Is DOCU or HUBS more profitable?
- DOCU runs the higher net margin — DOCU at 9.82% versus HUBS at 4.26%.
- How have DOCU and HUBS total returns compared?
- Over the past 5 years, DOCU delivered -25.02% and HUBS delivered -19.59% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
DocuSign P/E ratioHubSpot P/E ratioDocuSign ROEHubSpot ROEDocuSign operating marginHubSpot operating marginDocuSign revenue growthHubSpot revenue growthDocuSign free cash flowHubSpot free cash flow
DocuSign & HubSpot appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 13, 2026.