DocuSign, Inc. (DOCU) vs HubSpot, Inc. (HUBS)

A side-by-side comparison of DocuSign, Inc. and HubSpot, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 13, 2026. Differences are shown without an overall score or investment verdict.

Compare

Total returnDOCU vs HUBS

growth of $100 · dividends reinvested · last 8y
DOCU +65.2% (+6.5%/yr)HUBS +114.0% (+10.0%/yr)HUBS compounded faster over this window
200400600800Start $1002020202220242026$165$214
DOCU HUBS

DOCU vs HUBS: by the numbers

  • DOCU is the larger company ($13.67B vs $12.42B market cap).
  • DOCU trades at the lower trailing earnings multiple (43.66 vs 85.70 P/E), one valuation lens rather than an overall verdict.
  • DOCU converts more revenue to profit (9.82% vs 4.26% net margin).
  • HUBS grew revenue faster over the past five years (26.31% vs 13.37% CAGR).

Metrics side by side

Valuation

MetricDOCUHUBS
P/E ratio43.6685.70
Forward P/E15.51N/A
P/S ratio4.073.60
P/B ratio7.967.50
EV / EBITDA22.4740.89
FCF yield8.76%6.18%

Profitability

MetricDOCUHUBS
Gross margin79.49%83.25%
Operating margin11.96%3.83%
Net margin9.82%4.26%
ROE19.20%8.86%
ROIC15.17%5.70%

Growth (annualized)

MetricDOCUHUBS
Revenue CAGR (5Y)13.37%26.31%
FCF CAGR (5Y)26.72%39.65%
Total return CAGR (5Y)-25.02%-19.59%

Frequently asked

Which has the lower trailing P/E, DOCU or HUBS?
DOCU has the lower trailing P/E: DOCU trades at 43.66 and HUBS at 85.70. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, DOCU or HUBS?
Over the past five years, HUBS grew revenue faster — DOCU at a 13.37% CAGR versus HUBS at 26.31%.
Is DOCU or HUBS more profitable?
DOCU runs the higher net margin — DOCU at 9.82% versus HUBS at 4.26%.
How have DOCU and HUBS total returns compared?
Over the past 5 years, DOCU delivered -25.02% and HUBS delivered -19.59% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 13, 2026.