DocuSign, Inc. (DOCU) vs HubSpot, Inc. (HUBS)

A side-by-side comparison of DocuSign, Inc. and HubSpot, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of August 2, 2026. Differences are shown without an overall score or investment verdict.

Compare

Total returnDOCU vs HUBS

growth of $100 · dividends reinvested · last 8y
DOCU +38.0%HUBS +125.4%HUBS compounded faster
200400600800Start $1002020202220242026$138$225
DOCU HUBS

DOCU vs HUBS: by the numbers

  • HUBS is the larger company ($12.16B vs $10.47B market cap).
  • DOCU trades at the lower trailing earnings multiple (35.60 vs 124.39 P/E), one valuation lens rather than an overall verdict.
  • DOCU converts more revenue to profit (9.59% vs 3.04% net margin).
  • HUBS grew revenue faster over the past five years (27.85% vs 15.12% CAGR).

Metrics side by side

Valuation

MetricDOCUHUBS
P/E ratio35.60124.39
Forward P/E14.48N/A
P/S ratio3.283.78
P/B ratio5.926.25
PEG ratioN/A0.52
EV / EBITDA17.2256.92
FCF yield10.40%5.71%

Profitability

MetricDOCUHUBS
Gross margin79.40%83.65%
Operating margin10.64%1.95%
Net margin9.59%3.04%
ROE17.32%5.02%
ROIC12.04%0.31%

Growth (annualized)

MetricDOCUHUBS
Revenue CAGR (5Y)15.12%27.85%
FCF CAGR (5Y)29.74%57.18%
Total return CAGR (5Y)-28.71%-16.81%

Frequently asked

Which has the lower trailing P/E, DOCU or HUBS?
DOCU has the lower trailing P/E: DOCU trades at 35.60 and HUBS at 124.39. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, DOCU or HUBS?
Over the past five years, HUBS grew revenue faster — DOCU at a 15.12% CAGR versus HUBS at 27.85%.
Is DOCU or HUBS more profitable?
DOCU runs the higher net margin — DOCU at 9.59% versus HUBS at 3.04%.
How have DOCU and HUBS total returns compared?
Over the past 5 years, DOCU delivered -28.71% and HUBS delivered 15.83% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified August 2, 2026.