DocuSign, Inc. (DOCU) vs HubSpot, Inc. (HUBS)
A side-by-side comparison of DocuSign, Inc. and HubSpot, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of August 2, 2026. Differences are shown without an overall score or investment verdict.
DOCU
DocuSign, Inc.
$54.83TechnologyAt close: Jul 31, 2026, 4:00 PM ET
HUBS
HubSpot, Inc.
$237.36TechnologyAt close: Jul 31, 2026, 4:00 PM ET
Total return — DOCU vs HUBS
growth of $100 · dividends reinvested · last 8yDOCU +38.0%HUBS +125.4%HUBS compounded faster
DOCU HUBS
DOCU vs HUBS: by the numbers
- •HUBS is the larger company ($12.16B vs $10.47B market cap).
- •DOCU trades at the lower trailing earnings multiple (35.60 vs 124.39 P/E), one valuation lens rather than an overall verdict.
- •DOCU converts more revenue to profit (9.59% vs 3.04% net margin).
- •HUBS grew revenue faster over the past five years (27.85% vs 15.12% CAGR).
Metrics side by side
Valuation
| Metric | DOCU | HUBS |
|---|---|---|
| P/E ratio | 35.60 | 124.39 |
| Forward P/E | 14.48 | N/A |
| P/S ratio | 3.28 | 3.78 |
| P/B ratio | 5.92 | 6.25 |
| PEG ratio | N/A | 0.52 |
| EV / EBITDA | 17.22 | 56.92 |
| FCF yield | 10.40% | 5.71% |
Profitability
| Metric | DOCU | HUBS |
|---|---|---|
| Gross margin | 79.40% | 83.65% |
| Operating margin | 10.64% | 1.95% |
| Net margin | 9.59% | 3.04% |
| ROE | 17.32% | 5.02% |
| ROIC | 12.04% | 0.31% |
Growth (annualized)
| Metric | DOCU | HUBS |
|---|---|---|
| Revenue CAGR (5Y) | 15.12% | 27.85% |
| FCF CAGR (5Y) | 29.74% | 57.18% |
| Total return CAGR (5Y) | -28.71% | -16.81% |
Frequently asked
- Which has the lower trailing P/E, DOCU or HUBS?
- DOCU has the lower trailing P/E: DOCU trades at 35.60 and HUBS at 124.39. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, DOCU or HUBS?
- Over the past five years, HUBS grew revenue faster — DOCU at a 15.12% CAGR versus HUBS at 27.85%.
- Is DOCU or HUBS more profitable?
- DOCU runs the higher net margin — DOCU at 9.59% versus HUBS at 3.04%.
- How have DOCU and HUBS total returns compared?
- Over the past 5 years, DOCU delivered -28.71% and HUBS delivered 15.83% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
DocuSign P/E ratioHubSpot P/E ratioDocuSign dividend yieldHubSpot dividend yieldDocuSign ROEHubSpot ROEDocuSign operating marginHubSpot operating marginDocuSign revenue growthHubSpot revenue growthDocuSign free cash flowHubSpot free cash flow
DocuSign & HubSpot appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified August 2, 2026.