NIKE, Inc. (NKE) EV/Sales Ratio: 1.50x
Is NIKE, Inc.’s EV/Sales ratio high or low?
NIKE, Inc.'s EV/Sales ratio of 1.50x is 55% below its 5-year average of 3.35x, near the low end of its 5-year range (1.43x–6.91x).
As of Thursday, June 11, 2026. 27.44% below its 12-month average of 2.07x.
NKE EV/Sales Ratio Chart
NKE Average EV/Sales Ratio Chart
NKE Current vs Average EV/Sales Ratio Chart
NKE EV/Sales Ratio Metrics
EV/SALES RATIO
1.50x
EV/SALES RATIO AVG TTM
2.07x
EV/SALES RATIO AVG 3Y
2.51x
EV/SALES RATIO AVG 5Y
3.35x
EV/SALES RATIO AVG 10Y
3.50x
EV/SALES RATIO AVG 15Y
3.17x
EV/SALES RATIO AVG 20Y
2.78x
CURRENT VS TTM AVG
-27.44%
CURRENT VS 3Y AVG
-40.29%
CURRENT VS 5Y AVG
-55.20%
CURRENT VS 10Y AVG
-57.14%
CURRENT VS 15Y AVG
-52.62%
CURRENT VS 20Y AVG
-46.01%
NKE Competitors' EV/Sales Ratio
| NAME | MARKET CAP | EV/SALES RATIO | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| NIKE, Inc. (NKE) | $65.91B | 1.50x | 2.07x | 2.51x | 3.35x |
| General Motors Company (GM) | $71.41B | 0.98x | 0.95x | 0.90x | 1.00x |
| Ford Motor Company (F) | $56.20B | 1.04x | 1.01x | 0.99x | 1.09x |
| Ross Stores, Inc. (ROST) | $75.71B | 3.20x | 2.67x | 2.43x | 2.28x |
| Airbnb, Inc. (ABNB) | $76.15B | 5.85x | 6.40x | 7.67x | 10.45x |
| Hilton Worldwide Holdings Inc. (HLT) | $77.43B | 7.40x | 6.88x | 6.21x | 6.91x |
| MercadoLibre, Inc. (MELI) | $79.96B | 2.80x | 4.39x | 5.20x | 6.58x |
| Sea Limited (SE) | $50.70B | 1.98x | 4.12x | 3.54x | 5.77x |
| eBay Inc. (EBAY) | $47.65B | 4.57x | 4.36x | 3.67x | 3.77x |
| Yum! Brands, Inc. (YUM) | $42.00B | 6.30x | 6.65x | 6.84x | 7.02x |
Understanding EV/Sales
Enterprise Value (EV) = Market Cap + Total Debt - Cash
Sales = Total Revenue (TTM)
EV/Sales is commonly used because:
- It works for unprofitable companies where P/E doesn't apply
- Revenue is harder to manipulate than earnings
- It supports comparisons across companies at different profitability stages
- It is frequently used for software and other revenue-growth-focused companies
Note: EV/Sales does not include margin, debt maturity, cash conversion, or growth durability by itself.
NIKE, Inc. EV/Sales Ratio Formula & Definition
EV/Sales = Enterprise Value / Revenue (TTM)
Enterprise value to sales compares total company value to revenue, useful across capital structures and for unprofitable companies.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
NIKE, Inc. EV/Sales Ratio FAQ
- What is the EV/Sales ratio for NIKE, Inc. (NKE)?
- The EV/Sales ratio for NKE stock is 1.50x.
- Is NIKE, Inc.'s EV/Sales ratio high or low?
- NIKE, Inc.'s EV/Sales ratio of 1.50x is 55% below its 5-year average of 3.35x, near the low end of its 5-year range (1.43x–6.91x).
- What is the TTM average EV/Sales ratio for NIKE, Inc. (NKE)?
- The TTM average EV/Sales ratio for NKE stock is 2.07x.
- What is the 3Y average EV/Sales ratio for NIKE, Inc. (NKE)?
- The 3Y average EV/Sales ratio for NKE stock is 2.51x.
- What is the 5Y average EV/Sales ratio for NIKE, Inc. (NKE)?
- The 5Y average EV/Sales ratio for NKE stock is 3.35x.
- What is the 10Y average EV/Sales ratio for NIKE, Inc. (NKE)?
- The 10Y average EV/Sales ratio for NKE stock is 3.50x.
- What is the 15Y average EV/Sales ratio for NIKE, Inc. (NKE)?
- The 15Y average EV/Sales ratio for NKE stock is 3.17x.
- What is the 20Y average EV/Sales ratio for NIKE, Inc. (NKE)?
- The 20Y average EV/Sales ratio for NKE stock is 2.78x.
NIKE, Inc. EV/Sales Ratio History
| DATE | EV/SALES RATIO |
|---|---|
| 2026-06-10 | 1.50x |
| 2026-06-09 | 1.52x |
| 2026-06-08 | 1.47x |
| 2026-06-05 | 1.46x |
| 2026-06-04 | 1.49x |
| 2026-06-03 | 1.49x |
| 2026-06-02 | 1.49x |
| 2026-06-01 | 1.56x |
| 2026-05-29 | 1.57x |
| 2026-05-28 | 1.60x |
| 2026-05-27 | 1.56x |
| 2026-05-26 | 1.53x |
| 2026-05-22 | 1.52x |
| 2026-05-21 | 1.51x |
| 2026-05-20 | 1.50x |
| 2026-05-19 | 1.45x |
| 2026-05-18 | 1.45x |
| 2026-05-15 | 1.43x |
| 2026-05-14 | 1.43x |
| 2026-05-13 | 1.44x |
| 2026-05-12 | 1.44x |
| 2026-05-11 | 1.45x |
| 2026-05-08 | 1.50x |
| 2026-05-07 | 1.51x |
| 2026-05-06 | 1.49x |
| 2026-05-05 | 1.47x |
| 2026-05-04 | 1.47x |
| 2026-05-01 | 1.51x |
| 2026-04-30 | 1.51x |
| 2026-04-29 | 1.51x |
| 2026-04-28 | 1.53x |
| 2026-04-27 | 1.53x |
| 2026-04-24 | 1.52x |
| 2026-04-23 | 1.52x |
| 2026-04-22 | 1.55x |
| 2026-04-21 | 1.57x |
| 2026-04-20 | 1.58x |
| 2026-04-17 | 1.56x |
| 2026-04-16 | 1.55x |
| 2026-04-15 | 1.54x |
| 2026-04-14 | 1.50x |
| 2026-04-13 | 1.46x |
| 2026-04-10 | 1.45x |
| 2026-04-09 | 1.50x |
| 2026-04-08 | 1.47x |
| 2026-04-07 | 1.46x |
| 2026-04-06 | 1.50x |
| 2026-04-02 | 1.50x |
| 2026-04-01 | 1.52x |
| 2026-03-31 | 1.77x |
| 2026-03-30 | 1.72x |
| 2026-03-27 | 1.73x |
| 2026-03-26 | 1.75x |
| 2026-03-25 | 1.78x |
| 2026-03-24 | 1.79x |
| 2026-03-23 | 1.77x |
| 2026-03-20 | 1.76x |
| 2026-03-19 | 1.79x |
| 2026-03-18 | 1.79x |
| 2026-03-17 | 1.85x |
| 2026-03-16 | 1.84x |
| 2026-03-13 | 1.81x |
| 2026-03-12 | 1.81x |
| 2026-03-11 | 1.86x |
| 2026-03-10 | 1.88x |
| 2026-03-09 | 1.89x |
| 2026-03-06 | 1.91x |
| 2026-03-05 | 1.94x |
| 2026-03-04 | 1.96x |
| 2026-03-03 | 1.98x |
| 2026-03-02 | 2.03x |
| 2026-02-27 | 2.07x |
| 2026-02-26 | 2.13x |
| 2026-02-25 | 2.11x |
| 2026-02-24 | 2.13x |
| 2026-02-23 | 2.10x |
| 2026-02-20 | 2.17x |
| 2026-02-19 | 2.18x |
| 2026-02-18 | 2.18x |
| 2026-02-17 | 2.16x |
| 2026-02-13 | 2.10x |
| 2026-02-12 | 2.04x |
| 2026-02-11 | 2.08x |
| 2026-02-10 | 2.10x |
| 2026-02-09 | 2.08x |
| 2026-02-06 | 2.13x |
| 2026-02-05 | 2.09x |
| 2026-02-04 | 2.14x |
| 2026-02-03 | 2.03x |
| 2026-02-02 | 2.07x |
| 2026-01-30 | 2.06x |
| 2026-01-29 | 2.08x |
| 2026-01-28 | 2.07x |
| 2026-01-27 | 2.10x |
| 2026-01-26 | 2.16x |
| 2026-01-23 | 2.16x |
| 2026-01-22 | 2.18x |
| 2026-01-21 | 2.17x |
| 2026-01-20 | 2.12x |
| 2026-01-16 | 2.14x |
| 2026-01-15 | 2.15x |
| 2026-01-14 | 2.18x |
| 2026-01-13 | 2.20x |
| 2026-01-12 | 2.18x |
| 2026-01-09 | 2.19x |
| 2026-01-08 | 2.17x |
| 2026-01-07 | 2.10x |
| 2026-01-06 | 2.17x |
| 2026-01-05 | 2.15x |
| 2026-01-02 | 2.11x |
| 2025-12-31 | 2.12x |
| 2025-12-30 | 2.04x |
| 2025-12-29 | 2.05x |
| 2025-12-26 | 2.04x |
| 2025-12-24 | 2.01x |
| 2025-12-23 | 1.92x |
| 2025-12-22 | 1.92x |
| 2025-12-19 | 1.97x |
| 2025-12-18 | 2.19x |
| 2025-12-17 | 2.19x |
| 2025-12-16 | 2.24x |
| 2025-12-15 | 2.26x |
| 2025-12-12 | 2.25x |
| 2025-12-11 | 2.26x |
| 2025-12-10 | 2.19x |
| 2025-12-09 | 2.11x |
| 2025-12-08 | 2.12x |
| 2025-12-05 | 2.20x |
| 2025-12-04 | 2.19x |
| 2025-12-03 | 2.19x |
| 2025-12-02 | 2.17x |
| 2025-12-01 | 2.18x |
| 2025-11-28 | 2.16x |
| 2025-11-26 | 2.15x |
| 2025-11-25 | 2.13x |
| 2025-11-24 | 2.07x |
| 2025-11-21 | 2.10x |
| 2025-11-20 | 2.05x |
| 2025-11-19 | 2.09x |
| 2025-11-18 | 2.09x |
| 2025-11-17 | 2.10x |
| 2025-11-14 | 2.14x |
| 2025-11-13 | 2.20x |
| 2025-11-12 | 2.14x |
| 2025-11-11 | 2.11x |
| 2025-11-10 | 2.03x |
| 2025-11-07 | 2.04x |
| 2025-11-06 | 2.07x |
| 2025-11-05 | 2.08x |
| 2025-11-04 | 2.05x |
| 2025-11-03 | 2.09x |
| 2025-10-31 | 2.15x |
| 2025-10-30 | 2.16x |
| 2025-10-29 | 2.18x |
| 2025-10-28 | 2.25x |
| 2025-10-27 | 2.28x |
| 2025-10-24 | 2.30x |
| 2025-10-23 | 2.32x |
| 2025-10-22 | 2.30x |
| 2025-10-21 | 2.27x |
| 2025-10-20 | 2.25x |
| 2025-10-17 | 2.24x |
| 2025-10-16 | 2.23x |
| 2025-10-15 | 2.28x |
| 2025-10-14 | 2.25x |
| 2025-10-13 | 2.24x |
| 2025-10-10 | 2.17x |
| 2025-10-09 | 2.27x |
| 2025-10-08 | 2.30x |
| 2025-10-07 | 2.29x |
| 2025-10-06 | 2.36x |
| 2025-10-03 | 2.39x |
| 2025-10-02 | 2.47x |
| 2025-10-01 | 2.46x |
| 2025-09-30 | 2.30x |
| 2025-09-29 | 2.30x |
| 2025-09-26 | 2.29x |
| 2025-09-25 | 2.29x |
| 2025-09-24 | 2.35x |
| 2025-09-23 | 2.34x |
| 2025-09-22 | 2.35x |
| 2025-09-19 | 2.34x |
| 2025-09-18 | 2.38x |
| 2025-09-17 | 2.38x |
| 2025-09-16 | 2.40x |
| 2025-09-15 | 2.41x |
| 2025-09-12 | 2.41x |
| 2025-09-11 | 2.45x |
| 2025-09-10 | 2.45x |
| 2025-09-09 | 2.43x |
| 2025-09-08 | 2.44x |
| 2025-09-05 | 2.44x |
| 2025-09-04 | 2.48x |
| 2025-09-03 | 2.46x |
| 2025-09-02 | 2.45x |
| 2025-08-29 | 2.55x |
| 2025-08-28 | 2.56x |
| 2025-08-27 | 2.57x |
| 2025-08-26 | 2.59x |
| 2025-08-25 | 2.60x |
| 2025-08-22 | 2.58x |
| 2025-08-21 | 2.51x |
| 2025-08-20 | 2.51x |
| 2025-08-19 | 2.53x |
| 2025-08-18 | 2.55x |
| 2025-08-15 | 2.53x |
| 2025-08-14 | 2.51x |
| 2025-08-13 | 2.54x |
| 2025-08-12 | 2.47x |
| 2025-08-11 | 2.44x |
| 2025-08-08 | 2.44x |
| 2025-08-07 | 2.45x |
| 2025-08-06 | 2.49x |
| 2025-08-05 | 2.45x |
| 2025-08-04 | 2.46x |
| 2025-08-01 | 2.46x |
| 2025-07-31 | 2.46x |
| 2025-07-30 | 2.52x |
| 2025-07-29 | 2.58x |
| 2025-07-28 | 2.61x |
| 2025-07-25 | 2.51x |
| 2025-07-24 | 2.48x |
| 2025-07-23 | 2.53x |
| 2025-07-22 | 2.48x |
| 2025-07-21 | 2.44x |
| 2025-07-18 | 2.39x |
| 2025-07-17 | 2.41x |
| 2025-07-16 | 2.32x |
| 2025-07-15 | 2.31x |
| 2025-07-14 | 2.32x |
| 2025-07-11 | 2.33x |
| 2025-07-10 | 2.40x |
| 2025-07-09 | 2.36x |
| 2025-07-08 | 2.37x |
| 2025-07-07 | 2.46x |
| 2025-07-03 | 2.45x |
| 2025-07-02 | 2.45x |
| 2025-07-01 | 2.36x |
| 2025-06-30 | 2.28x |
| 2025-06-27 | 2.32x |
| 2025-06-26 | 2.02x |
| 2025-06-25 | 1.97x |
| 2025-06-24 | 1.98x |
| 2025-06-23 | 1.96x |
| 2025-06-20 | 1.93x |
| 2025-06-18 | 1.92x |
| 2025-06-17 | 1.94x |
| 2025-06-16 | 2.00x |
| 2025-06-13 | 1.96x |
| 2025-06-12 | 2.03x |
| 2025-06-11 | 2.04x |
| 2025-06-10 | 2.06x |
| 2025-06-09 | 2.00x |
| 2025-06-06 | 2.03x |
| 2025-06-05 | 2.02x |
| 2025-06-04 | 2.03x |
| 2025-06-03 | 2.01x |
| 2025-06-02 | 1.99x |
| 2025-05-30 | 1.96x |
| 2025-05-29 | 1.98x |
Showing the most recent 260 of 5,031 data points. The chart above shows the full history.
Related Metrics
About NIKE, Inc.
NIKE, Inc., through its various subsidiaries, operates as a global enterprise focused on the design, development, marketing, and sale of athletic footwear, apparel, equipment, and accessories for all ages and genders. Beyond its primary offerings, the company provides a range of athletic and casual footwear, clothing, and accessories under the notable Jumpman trademark. It also distributes a variety of casual sneakers, apparel, and accessories, featuring well-known brands like Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell. Under the NIKE brand itself, the company supplies a comprehensive line of performance sports gear and accessories, such as bags, socks, sports balls, eyewear, timepieces, digital devices, bats, gloves, and protective equipment. Additionally, NIKE sells various plastic products to other manufacturers. The company also markets sportswear adorned with licensed logos from college and professional sports teams and leagues. Furthermore, it engages in licensing arrangements, allowing unaffiliated parties to manufacture and sell apparel, digital devices, applications, and other sports equipment under NIKE-owned trademarks. Its extensive product catalog reaches consumers globally through diverse channels, including specialized footwear, sporting goods, athletic specialty, department, skate, tennis, and golf stores. Distribution occurs via NIKE's proprietary retail outlets, digital e-commerce platforms, independent distributors, authorized licensees, and sales representatives. Founded in 1964, the company was originally named Blue Ribbon Sports, Inc., before officially becoming NIKE, Inc. in 1971, and maintains its corporate headquarters in Beaverton, Oregon.
- Sector
- Consumer Cyclical
- Industry
- Apparel - Footwear & Accessories
- CEO
- Elliott J. Hill