eBay Inc. (EBAY) vs NIKE, Inc. (NKE)
EBAY leads on 12 of 17 compared metrics.
A side-by-side comparison of eBay Inc. and NIKE, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
Total return — EBAY vs NKE
growth of $100 · last 28yEBAY +12973.1%NKE +759.1%EBAY compounded faster
Log scale — wide-divergence pair
EBAY NKE
EBAY vs NKE: by the numbers
- •NKE is the larger company ($66.42B vs $48.22B market cap).
- •EBAY trades at the lower earnings multiple (24.68 vs 29.56 P/E).
- •EBAY converts more revenue to profit (17.58% vs 4.84% net margin).
- •NKE grew revenue faster over the past five years (3.86% vs 2.81% CAGR).
- •NKE pays the higher dividend yield (3.63% vs 1.10%).
Which is better, EBAY or NKE?
Metric tally: EBAY 12 · NKE 5It depends on what you're optimizing for:
ValueEBAY(lower P/E)
GrowthNKE(faster 5Y revenue CAGR)
IncomeNKE(higher dividend yield)
QualityEBAY(higher ROIC)
Metrics side by side
Valuation
| Metric | EBAY | NKE |
|---|---|---|
| P/E ratio | 24.68● | 29.56 |
| Forward P/E | 16.09● | 24.75 |
| P/S ratio | 4.28 | 1.43● |
| P/B ratio | 11.25 | 4.72● |
| PEG ratio | 1.67● | 5.02 |
| EV / EBITDA | 18.93● | 20.31 |
| FCF yield | 3.40%● | 1.58% |
Profitability
| Metric | EBAY | NKE |
|---|---|---|
| Gross margin | 72.01%● | 40.81% |
| Operating margin | 19.58%● | 6.03% |
| Net margin | 17.58%● | 4.84% |
| ROE | 46.24%● | 15.97% |
| ROIC | 14.36%● | 11.57% |
Dividends
| Metric | EBAY | NKE |
|---|---|---|
| Dividend yield | 1.10% | 3.63%● |
| Payout ratio | 27.03% | 75.12% |
Growth (annualized)
| Metric | EBAY | NKE |
|---|---|---|
| Revenue CAGR (5Y) | 2.81% | 3.86%● |
| EPS CAGR (5Y) | -11.07% | 5.89%● |
| FCF CAGR (5Y) | -6.70%● | -22.85% |
| Total return CAGR (5Y) | 12.03%● | -18.03% |
Frequently asked
- Which is better, EBAY or NKE?
- It depends on your goal. value: EBAY (lower P/E); growth: NKE (faster 5Y revenue CAGR); income: NKE (higher dividend yield); quality: EBAY (higher ROIC). Across all compared metrics, EBAY leads 12 to 5.
- Is EBAY or NKE cheaper?
- On trailing earnings, EBAY is cheaper: EBAY trades at a 24.68 P/E and NKE at 29.56.
- Which has grown faster, EBAY or NKE?
- Over the past five years, NKE grew revenue faster — EBAY at a 2.81% CAGR versus NKE at 3.86%.
- Does EBAY or NKE pay a bigger dividend?
- EBAY yields 1.10% and NKE yields 3.63% based on trailing dividends and the latest price.
- Is EBAY or NKE more profitable?
- EBAY runs the higher net margin — EBAY at 17.58% versus NKE at 4.84%.
- Which has been the better investment, EBAY or NKE?
- Over the past 10-year, EBAY delivered the higher annualized total return — EBAY at 17.69% versus NKE at -0.67%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
eBay P/E ratioNIKE P/E ratioeBay dividend yieldNIKE dividend yieldeBay ROENIKE ROEeBay operating marginNIKE operating margineBay revenue growthNIKE revenue growtheBay free cash flowNIKE free cash flow
eBay & NIKE appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.