eBay Inc. (EBAY) vs NIKE, Inc. (NKE)

A side-by-side comparison of eBay Inc. and NIKE, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 13, 2026. Differences are shown without an overall score or investment verdict.

Compare

Total returnEBAY vs NKE

growth of $100 · dividends reinvested · last 10y
EBAY +276.0% (+14.2%/yr)NKE -25.9% (-2.9%/yr)EBAY compounded faster over this window
Log scale — wide-divergence pair
101001kStart $10020182020202220242026$376$74
EBAY NKE

EBAY vs NKE: by the numbers

  • NKE is the larger company ($54.83B vs $48.39B market cap).
  • NKE trades at the lower trailing earnings multiple (17.64 vs 22.57 P/E), one valuation lens rather than an overall verdict.
  • EBAY converts more revenue to profit (18.50% vs 6.70% net margin).
  • EBAY grew revenue faster over the past five years (2.85% vs 0.82% CAGR).
  • NKE pays the higher dividend yield (4.46% vs 1.13%).

Metrics side by side

Valuation

MetricEBAYNKE
P/E ratio22.5717.64
Forward P/E17.7521.56
P/S ratio4.031.18
P/B ratio10.373.69
EV / EBITDA19.2112.68
FCF yield5.02%3.98%

Profitability

MetricEBAYNKE
Gross margin72.49%42.91%
Operating margin20.52%8.19%
Net margin18.50%6.70%
ROE47.63%20.91%
ROIC15.94%10.87%

Dividends

MetricEBAYNKE
Dividend yield1.13%4.46%
Payout ratio25.26%78.10%

Growth (annualized)

MetricEBAYNKE
Revenue CAGR (5Y)2.85%0.82%
EPS CAGR (5Y)-11.07%-10.42%
FCF CAGR (5Y)-0.49%-18.20%
Total return CAGR (5Y)10.14%-24.42%

Frequently asked

Which has the lower trailing P/E, EBAY or NKE?
NKE has the lower trailing P/E: EBAY trades at 22.57 and NKE at 17.64. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, EBAY or NKE?
Over the past five years, EBAY grew revenue faster — EBAY at a 2.85% CAGR versus NKE at 0.82%.
Does EBAY or NKE pay a bigger dividend?
EBAY yields 1.13% and NKE yields 4.46% based on trailing dividends and the latest price.
Is EBAY or NKE more profitable?
EBAY runs the higher net margin — EBAY at 18.50% versus NKE at 6.70%.
How have EBAY and NKE total returns compared?
Over the past 10 years, EBAY delivered 14.37% and NKE delivered -2.59% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 13, 2026.