NIKE, Inc. (NKE) vs Yum! Brands, Inc. (YUM)

YUM leads on 13 of 16 compared metrics.

A side-by-side comparison of NIKE, Inc. and Yum! Brands, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 15, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Compare

Total return — NKE vs YUM

growth of $100 · last 29y
NKE +562.7%YUM +2583.7%YUM compounded faster
01k2k3kStart $10020022007201220172022$663$2,684
NKE YUM

NKE vs YUM: by the numbers

  • NKE is the larger company ($66.42B vs $42.53B market cap).
  • YUM trades at the lower earnings multiple (24.85 vs 29.56 P/E).
  • YUM converts more revenue to profit (20.48% vs 4.84% net margin).
  • YUM grew revenue faster over the past five years (7.63% vs 3.86% CAGR).
  • NKE pays the higher dividend yield (3.63% vs 1.89%).

Which is better, NKE or YUM?

Metric tally: NKE 3 · YUM 13

It depends on what you're optimizing for:

ValueYUM(lower P/E)
GrowthYUM(faster 5Y revenue CAGR)
IncomeNKE(higher dividend yield)
QualityYUM(higher ROIC)

Metrics side by side

Valuation

MetricNKEYUM
P/E ratio29.5624.85
Forward P/E24.7520.58
P/S ratio1.435.07
P/B ratio4.72
PEG ratio5.024.59
EV / EBITDA20.3119.01
FCF yield1.58%3.83%

Profitability

MetricNKEYUM
Gross margin40.81%45.67%
Operating margin6.03%31.47%
Net margin4.84%20.48%
ROE15.97%-21.28%
ROIC11.57%28.26%

Dividends

MetricNKEYUM
Dividend yield3.63%1.89%
Payout ratio75.12%52.24%

Growth (annualized)

MetricNKEYUM
Revenue CAGR (5Y)3.86%7.63%
EPS CAGR (5Y)5.89%13.33%
FCF CAGR (5Y)-22.85%6.20%
Total return CAGR (5Y)-18.03%7.21%

Frequently asked

Which is better, NKE or YUM?
It depends on your goal. value: YUM (lower P/E); growth: YUM (faster 5Y revenue CAGR); income: NKE (higher dividend yield); quality: YUM (higher ROIC). Across all compared metrics, YUM leads 13 to 3.
Is NKE or YUM cheaper?
On trailing earnings, YUM is cheaper: NKE trades at a 29.56 P/E and YUM at 24.85.
Which has grown faster, NKE or YUM?
Over the past five years, YUM grew revenue faster — NKE at a 3.86% CAGR versus YUM at 7.63%.
Does NKE or YUM pay a bigger dividend?
NKE yields 3.63% and YUM yields 1.89% based on trailing dividends and the latest price.
Is NKE or YUM more profitable?
YUM runs the higher net margin — NKE at 4.84% versus YUM at 20.48%.
Which has been the better investment, NKE or YUM?
Over the past 10-year, YUM delivered the higher annualized total return — NKE at -0.67% versus YUM at 12.07%. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 15, 2026.