The Clorox Company (CLX) Return on Invested Capital (ROIC): 24.10%
Is The Clorox Company’s return on invested capital (ROIC) high or low?
The Clorox Company's return on invested capital (ROIC) of 24.10% is 40% above its 5-year average of 17.23%, near the high end of its 5-year range (11.90%–24.10%).
As of Tuesday, June 16, 2026. 31.91% above its 12-month average of 18.27%.
CLX Return on Invested Capital (ROIC) Chart
CLX Average Return on Invested Capital (ROIC) Chart
CLX Current vs Average Return on Invested Capital (ROIC) Chart
CLX Return on Invested Capital (ROIC) Metrics
RETURN ON INVESTED CAPITAL (ROIC)
24.10%
RETURN ON INVESTED CAPITAL (ROIC) AVG TTM
18.27%
RETURN ON INVESTED CAPITAL (ROIC) AVG 3Y
15.45%
RETURN ON INVESTED CAPITAL (ROIC) AVG 5Y
17.23%
RETURN ON INVESTED CAPITAL (ROIC) AVG 10Y
19.00%
RETURN ON INVESTED CAPITAL (ROIC) AVG 15Y
18.58%
RETURN ON INVESTED CAPITAL (ROIC) AVG 20Y
19.40%
CURRENT VS TTM AVG
+31.91%
CURRENT VS 3Y AVG
+55.96%
CURRENT VS 5Y AVG
+39.87%
CURRENT VS 10Y AVG
+26.87%
CURRENT VS 15Y AVG
+29.71%
CURRENT VS 20Y AVG
+24.25%
CLX Competitors' Return on Invested Capital (ROIC)
| NAME | MARKET CAP | RETURN ON INVESTED CAPITAL (ROIC) | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| The Clorox Company (CLX) | $11.78B | 24.10% | 18.27% | 15.45% | 17.23% |
| Brown-Forman Corporation (BF.B)vs › | $12.36B | 13.31% | 13.07% | 12.75% | 13.99% |
| The J. M. Smucker Company (SJM)vs › | $12.39B | 2.53% | -0.90% | 1.19% | 2.87% |
| Brown-Forman Corporation (BF-B)vs › | $12.56B | 13.31% | 13.07% | 12.75% | 13.99% |
| McCormick & Company, Incorporated (MKC)vs › | $12.70B | 7.93% | 7.89% | 7.26% | 7.39% |
| Hormel Foods Corporation (HRL)vs › | $13.63B | 4.31% | 5.60% | 6.70% | 7.53% |
| Molson Coors Beverage Company (TAP)vs › | $7.67B | -10.20% | -2.17% | 0.27% | 0.70% |
| Celsius Holdings, Inc. (CELH)vs › | $7.47B | 10.01% | 9.13% | 4.95% | 4.83% |
| Conagra Brands, Inc. (CAG)vs › | $6.55B | 7.37% | 5.00% | 4.81% | 5.50% |
| Campbell Soup Company (CPB)vs › | $6.49B | 7.96% | 7.96% | 8.27% | 8.68% |
Capital Efficiency
ROIC
24.1%
ROE
252.3%
The Clorox Company Return on Invested Capital (ROIC) Formula & Definition
ROIC = NOPAT / Invested Capital
Return on invested capital measures the after-tax return a company earns on all capital (debt and equity) invested in the business.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
The Clorox Company Return on Invested Capital (ROIC) FAQ
- What is the return on invested capital (ROIC) for The Clorox Company (CLX)?
- The return on invested capital (ROIC) for CLX stock is 24.10%.
- Is The Clorox Company's return on invested capital (ROIC) high or low?
- The Clorox Company's return on invested capital (ROIC) of 24.10% is 40% above its 5-year average of 17.23%, near the high end of its 5-year range (11.90%–24.10%).
- What is the TTM average return on invested capital (ROIC) for The Clorox Company (CLX)?
- The TTM average return on invested capital (ROIC) for CLX stock is 18.27%.
- What is the 3Y average return on invested capital (ROIC) for The Clorox Company (CLX)?
- The 3Y average return on invested capital (ROIC) for CLX stock is 15.45%.
- What is the 5Y average return on invested capital (ROIC) for The Clorox Company (CLX)?
- The 5Y average return on invested capital (ROIC) for CLX stock is 17.23%.
- What is the 10Y average return on invested capital (ROIC) for The Clorox Company (CLX)?
- The 10Y average return on invested capital (ROIC) for CLX stock is 19.00%.
- What is the 15Y average return on invested capital (ROIC) for The Clorox Company (CLX)?
- The 15Y average return on invested capital (ROIC) for CLX stock is 18.58%.
- What is the 20Y average return on invested capital (ROIC) for The Clorox Company (CLX)?
- The 20Y average return on invested capital (ROIC) for CLX stock is 19.40%.
The Clorox Company Return on Invested Capital (ROIC) History
| DATE | RETURN ON INVESTED CAPITAL (ROIC) |
|---|---|
| 2025-06-30 | 24.10% |
| 2024-06-30 | 12.44% |
| 2023-06-30 | 13.37% |
| 2022-06-30 | 11.90% |
| 2021-06-30 | 21.01% |
| 2020-06-30 | 20.56% |
| 2019-06-30 | 21.77% |
| 2018-06-30 | 21.64% |
| 2017-06-30 | 21.31% |
| 2016-06-30 | 19.99% |
| 2015-06-30 | 20.86% |
| 2014-06-30 | 19.01% |
| 2013-06-30 | 19.19% |
| 2012-06-30 | 17.94% |
| 2011-06-30 | 14.42% |
| 2010-06-30 | 17.76% |
| 2009-06-30 | 18.53% |
| 2008-06-30 | 15.54% |
| 2007-06-30 | 20.58% |
| 2006-06-30 | 18.91% |
| 2005-06-30 | 22.05% |
| 2004-06-30 | 17.88% |
| 2003-06-30 | 17.58% |
| 2002-06-30 | 17.67% |
| 2001-06-30 | 12.54% |
| 2000-06-30 | 12.81% |
| 1999-06-30 | 10.94% |
| 1998-06-30 | 15.01% |
| 1997-06-30 | 14.67% |
| 1996-06-30 | 14.24% |
Related Metrics
About The Clorox Company
The Clorox Company is a global manufacturer and marketer of both consumer and professional products, operating through four distinct segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness division offers a range of cleaning solutions, including laundry additives and home care items under brand names such as Clorox, Clorox2, Scentiva, Pine-Sol, Liquid-Plumr, Tilex, and Formula 409. It also supplies professional cleaning and disinfecting products via the CloroxPro and Clorox Healthcare brands, alongside professional food service goods from Hidden Valley. Additionally, this segment provides vitamins, minerals, and supplements (VMS) within the United States, marketed under the RenewLife, Natural Vitality, NeoCell, and Rainbow Light labels. Dedicated to the U.S. market, the Household segment features cat litter products from Fresh Step and Scoop Away, food storage bags and wraps under the Glad brand, and grilling essentials like Kingsford charcoal. The Lifestyle segment, also primarily serving the U.S., encompasses dressings, dips, seasonings, and sauces, predominantly from Hidden Valley; natural personal care items offered by Burt's Bees; and water-filtration systems from Brita. Internationally, the International segment distributes a broad portfolio of products including laundry additives, home care items, water-filtration systems, digestive health products, grilling supplies, cat litter, various food items, bags and wraps, natural personal care products, and professional cleaning and disinfecting solutions. Key international brands include Clorox, Ayudin, Clorinda, Poett, Pine-Sol, Glad, Brita, RenewLife, Ever Clean, and Burt's Bees. Clorox's extensive product line reaches customers through a diverse array of channels. These include major retailers, grocery stores, warehouse clubs, discount outlets, home hardware centers, pharmacies, pet stores, military exchanges, both company-owned and third-party e-commerce platforms, distributors, and a direct sales force. Established in 1913, the company's corporate headquarters are situated in Oakland, California.
- Sector
- Consumer Defensive
- Industry
- Household & Personal Products
- CEO
- Linda J. Rendle