TGM's two-stage DCF values The Clorox Company (CLX) between $64.91 and $134.07 depending on assumptions, with a base case of $88.31. Growth is taken from the company's own record (5-year revenue CAGR (FCF growth too volatile to use) (floored at 2%)), fading to 2.5% long-run; the discount rate (7.5%) reflects its beta.
What would today's price require?
$95.55 is justified only if free cash flow grows about +3.5% a year (fading to 2.5% long-run) at a 7.5% required return — faster than the company has actually grown.
| Scenario | FCF growth (fading to 2.5%) | Discount | Value / share |
|---|---|---|---|
| Conservative | 0.5%/yr | 8.5% | $64.91 |
| Base case | 2.0%/yr | 7.5% | $88.31 |
| Optimistic | 5.0%/yr | 6.5% | $134.07 |
| Third-party model estimate (FMP) | independent reference · retrieved Jul 26, 2026 · assumptions not provided | $278.96 | |
The FMP figure is a third-party point estimate. Its cash-flow forecast, discount rate, terminal growth, and valuation date are not included in the stored response, so TGMCharts presents it only as a reference—not as an intrinsic-value conclusion or price target.
Current Price
$95.55
Market-Implied Growth
+3.5%/yr
vs +1.1% 5Y actual
Model Scenario Range
$64.91 – $134.07
model output — not a price target
Edit the assumptions to see how they change the estimated fair value. Opens seeded with TGM's data-driven base case for CLX (growth from its own 5-year record, discount from its beta), so the sandbox starts where the scenarios above leave off. Illustrative model — not investment advice.
Base inputs: FCF $648.0M · 0.12B shares · net debt $2.3B
Estimated Fair Value
$88.31
-7.6% vs $95.55
How the estimated fair value shifts with the discount rate (WACC) and terminal growth, holding your 2.0%/yr FCF growth and 10-year horizon fixed. Green = above today's $95.55; red = below. Your current case is outlined.
| WACC ↓ / Terminal → | 1.50% | 2.00% | 2.50% | 3.00% | 3.50% |
|---|---|---|---|---|---|
| 5.5% | $120 | $137 | $160 | $192 | $240 |
| 6.5% | $91.98 | $102 | $115 | $132 | $154 |
| 7.5% | $73.41 | $80.19 | $88.31 | $98.23 | $111 |
| 8.5% | $60.14 | $64.90 | $70.44 | $76.98 | $84.81 |
| 9.5% | $50.20 | $53.69 | $57.67 | $62.26 | $67.60 |
