TGM's two-stage DCF values The Clorox Company (CLX) between $40.00 and $106.39 depending on assumptions, with a base case of $62.46. Growth is taken from the company's own record (5-year revenue CAGR (FCF growth too volatile to use) (floored at 2%)), fading to 2.5% long-run; the discount rate (7.5%) reflects its beta.
What would today's price require?
$89.62 is justified only if free cash flow grows about +7.5% a year (fading to 2.5% long-run) at a 7.5% required return — faster than the company has actually grown.
| Scenario | FCF growth (fading to 2.5%) | Discount | Value / share |
|---|---|---|---|
| Conservative | 0.5%/yr | 8.5% | $40.00 |
| Base case | 2.0%/yr | 7.5% | $62.46 |
| Optimistic | 5.0%/yr | 6.5% | $106.39 |
| Third-party model estimate (FMP) | independent reference · retrieved Sep 9, 2026 · assumptions not provided | $437.81 | |
The FMP figure is a third-party point estimate. Its cash-flow forecast, discount rate, terminal growth, and valuation date are not included in the stored response, so TGMCharts presents it only as a reference—not as an intrinsic-value conclusion or price target.
Current Price
$89.62
Market-Implied Growth
+7.5%/yr
vs -1.8% 5Y actual
Model Scenario Range
$40.00 – $106.39
model output — not a price target
Edit the assumptions to see how they change the estimated fair value. Opens seeded with TGM's data-driven base case for CLX (growth from its own 5-year record, discount from its beta), so the sandbox starts where the scenarios above leave off. Illustrative model — not investment advice.
Base inputs: FCF $622.0M · 0.12B shares · net debt $4.9B
Estimated Fair Value
$62.46
-30.3% vs $89.62
How the estimated fair value shifts with the discount rate (WACC) and terminal growth, holding your 2.0%/yr FCF growth and 10-year horizon fixed. Green = above today's $89.62; red = below. Your current case is outlined.
| WACC ↓ / Terminal → | 1.50% | 2.00% | 2.50% | 3.00% | 3.50% |
|---|---|---|---|---|---|
| 5.5% | $92.74 | $109 | $131 | $162 | $208 |
| 6.5% | $65.99 | $75.86 | $88.20 | $104 | $125 |
| 7.5% | $48.16 | $54.67 | $62.46 | $71.98 | $83.87 |
| 8.5% | $35.43 | $39.99 | $45.31 | $51.58 | $59.10 |
| 9.5% | $25.88 | $29.23 | $33.05 | $37.45 | $42.58 |
